Man City aims to win over fans with player insights

etihadManchester City manager Pepe Guardiola may be renowned for his exacting standards but the Premier League club is now giving its supporters access to the minutiae with a new scheme which offers data-driven insights, real-time statistics and player profiles for every City player.
As a result, fans will also be able to analyse their favourite players throughout the season and dive deeper into tailored performance indicators to get an in-depth look at how each Man City player is excelling – or in some cases, not performing well enough – on the pitch. (Goalkeeper Joe Hart might have got out just in time.)
The #CityPulse Wall, which is powered by the SAP Hana cloud platform, is an interactive digital wall featuring a touchscreen interface and video display. It will be unveiled this weekend at the Etihad Stadium.
But it is not just stats on Man City’s first team which will be available; #CityPulse Wall will also provide insight into the women’s team and elite development squad.
The #CityPulse Wall also enables fans to engage with a live social media feed displaying fan conversation and sentiment, giving them another opportunity to connect with supporters across the world.
Other features include player leader boards, matchday stats, head-to-head team comparisons, video content, fan quizzes and polls, and a ‘memory maker’, with which fans can create and share their own unique, digital postcards.
SAP is also helping bring player, team and matchday data alive online via widgets on City’s new website, making it possible for the club’s claimed 400 million followers across the world to get closer to the action.
In July 2015, SAP became the official “cloud software provider” and a technology advisor of City Football Group and its four clubs around the world, including Man City, New York City FC, Melbourne City FC and Yokohama F. Marinos.
Man City chief operating officer Omar Berrada said: “The CityPulse Wall is an opportunity to provide a unique digital experience for fans and the new website widgets mean no matter where they may be, fans can access all the matchday data they are looking for. We are excited to share this Premier League first with our fans and to continue working with SAP to innovate across all areas of the club and group.”

Related stories
Man City hunts glory with data deal
Bayern aims to score with big data
Big data won Germany World Cup
Etihad Airways appoints first global DM agency
Etihad plots digital boost for personalisation blitz
Cheil lands Etihad Airways mega brief
Leicester City’s triumph: it was the data wot won it

Print Friendly