Emma Sleep, the online mattress company which combines German engineering with UK and Ireland manufacturing, and the latest in foam and spring technology, has extended its relationship with Medialab following a competitive pitch process.
The agency has now been appointed to deliver TV and offline planning and buying for the UK and Ireland, having already handled Emma Sleep’s print channels.
This appointment builds on a year of strong growth for Medialab, which have recently scooped a number of new clients, including Beagle Street, Rest Less, and Diabetes UK.
The company was first launched in 2015 in German and then expanded to the UK with the Emma Original mattress, which was designed and manufactured in Britain. Emma is now one of the UK’s best selling mattresses and has also expanded internationally, operating in 20 countries across four continents.
Emma Sleep head of offline marketing Bobby Richardson said: “We’re delighted to expand our partnership with Medialab. Their approach to offline marketing is a natural fit for the way Emma operates as a business at an exciting time in terms of both the development of our UK business and the marketing industry as a whole.
“We have great confidence in the continued growth of Emma and Medialab as we tackle these opportunities together.”
Medialab managing director Alex Kirk added: “We are incredibly excited to partner with Emma Sleep; a disruptive brand that has taken its sector by storm. With ambitious growth targets ahead of them, we look forward to supporting them on that journey in what we know will be a successful and collaborative relationship.”
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