Merkle appoints insider to lead data-driven integration

Merkle has created a new senior role to help brands drive the integration of their adtech, martech and data capabilities, to deliver what it calls “a total customer experience” across every consumer touchpoint.

Niyi Duro-Emanuel has been appointed to the role of vice president of solutions across Merkle UK. He joined the company in 2015 as part of the acquisition of Periscopix, the brand that was “retired” in April.

Duro-Emanuel was most recently head of client services, working for Merkle’s agency business across its UK performance media and customer experience offering, where he was responsible for helping clients join up all their activity across all digital media disciplines.

He will now work across Merkle’s UK client base to help them integrate their customer strategy, technology stack and organisational approach, reporting to EMEA executive vice president of solutions Richard Lees.

Lees said: “Delivering a total customer experience ensures that consumers receive a contextually meaningful interaction everywhere they encounter a brand – whether that’s in sales, service, marketing and finance.

“This means making the shift from selling in channels, to meeting customers’ needs and expectations – which is what modern CRM is all about. Niyi’s experience of helping brands join up their data-driven media disciplines will be invaluable to clients looking to bring together their media and CRM capabilities with their customers at the centre.”

Duro-Emanuel added: “It has been incredibly exciting to be part of how Merkle has evolved over the past five years, helping clients connect their capabilities to deliver data-driven, tech enabled people-based strategies. The next step is to pivot to delivering a total customer experience by helping clients integrate their customer strategy, technology and organisational approach.”

TOPICS:agency news data-driven marketing Merkle