Mitsubishi Motors UK is boosting its customer engagement strategy with the appointment of St Ives-owned data-driven marketing firm Occam to better manage communications to all of its customers.
The contract, which runs for three years, will see Mitsubishi implement Occam’s bespoke SaaS-based marketing platform, to give the brand the right tools to improve its customer engagement and use existing sources to build a single customer view.
By using Occam’s platform, which includes SugarCRM, Apteco FastStats and Pure 360 software solutions, it is claimed that Mitsubishi will be able to communicate and interact with individual customers, storing information in the data management level of the product.
Mitsubishi Motors UK general manager of communications Kate Woodward said: “The platform will be an integral part of our strategy to provide a more efficient and effective approach to customer interactions across the business.”
Occam managing director Neil Evans added: “With SugarCRM and FastStats, part of our in-house product, we can offer a seamless customer service and communications campaign that will enable targeted and personalised interactions. This will allow Mitsubishi Motors to build the best possible relationships with its customers, helping to grow sales and increase revenue.”
Mitsubishi first started making cars in 1917, when the Mitsubishi Shipbuilding Co introduced the Mitsubishi Model A, Japan’s first series-production automobile. However, the hand-built seven-seater sedan was shortlived, being discontinued in 1921 and the company concentrated on manufacturing aircraft, ships, railroad cars and machinery until returrning to cars in the 1960s.
It first launched in the UK in 1974, was the fastest-growing mainstream car manufacturer of 2013.
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