Modern Milkman tops up on AI intelligence for growth

Online fresh produce “scale-up” The Modern Milkman is implementing a new analytics platform to ensure that the right products are in stock in its localised grocery hubs to optimising operational efficiency and fight food waste.

The company was started by four friends using a beat-up truck as local traditional milkround in Colne, Lancashire, in 2018 using reusable glass. Since then it has grown to a network of milkmen and women supplied by local dairies.

All drinks come in returnable glass bottles, which are collected, washed and reused; it also delivers household products in glass refills and tea and coffee in returnable metal caddies.

The firm already works with Kleene.ai, the automated data collection and analytics platform launched by two former JustEat chiefs, chief executive Andrew Thomas and chief data officer Matt Sawyer.

Now it has selected the Peak decision intelligence platform to give it a complete view of the supply chain, enabling the firm to make better decisions about stock, ordering and warehouse operations.”

Modern Milkman founder and chief executive Simon Mellin said: “We’ve experienced exponential growth as a business, with a focus on being able to deliver groceries to customers efficiently and in an environmentally sustainable way. A huge part of this success is down to the supply chain and operations.

“With a better overview of our supply chain, we are not only able to prevent waste at an operational level, but also in the customer’s daily life, as we deliver up to three times a week to prevent food waste.”

Peak CEO Richard Potter added: “AI will enable The Modern Milkman to make consistently great decisions, faster and more accurately than ever before.

“Our platform will be central to that and we’re delighted that The Modern Milkman has selected Peak to enable this during an accelerated period of growth for their business.”

TOPICS:artificial intelligence data-driven marketing technology