Motorpoint, the used car dealership, is aiming to drive expansion, enhance awareness, and broaden its reach with the appointment of the7stars to handle its UK media planning and buying account following a closed pitch.
The company, set up in 1998, has just 20 dealerships across the UK but maintains it is never beaten on price. Backed by its price promise, the retailer claims it will refund car buyers double the difference if they find the same age and specification car for less somewhere else.
Motorpoint said it approached the7stars and began the process of due diligence over several months before awarding the contract.
The agency takes over the account from Running Total and is charged with reinvigorating Motorpoint’s ad strategy and driving efficiencies and growth through a data-led approach to media planning and buying.
The7stars will work alongside New Commercial Arts, who were appointed as Motorpoint’s creative and customer experience agency in December 2022.
Motorpoint head of brand Rachel Lloyd-Richards said: “As the business has grown and matured, so has our appetite to deliver more targeted marketing activation that align with our business ambitions. the7stars have a wealth of experience, technology, and insight available that make them the perfect partner for our future journey.”
The7stars founder Jenny Biggam added: “Motorpoint is an ambitious brand with an expanding network of retail stores and an impressive track record of growth. We are thrilled to be working with them and look forward to playing a part in the next phase of their exciting growth journey.”
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