Purple owner strikes £60m deal

Purple owner strikes 60m dealAdare Group – which owns The Purple Agency – has been bought out by a private equity firm and backed by its own management team, in a deal worth £60m.
The company, which specialises in marketing and secure communication solutions, was previously run by M&A and debt advisory firm Livingstone but will now be backed by Endless Private Equity.
The new owners claim its global footprint will expand from over 50 countries to more than 60, during the next year.
The group is made up of four specialist business units with a combined turnover of £170m: Adare International, led by the Purple Agency; print and e-business firm Adare Limited, design company Adare Advantage, and anti-fraud specialist Kalamazoo Secure Solutions.
Robert Whiteside (pictured) will continue as chief executive as the group pursues a strategy of further international growth and consolidation.
He said: “Over the past few years, in a difficult climate, we have successfully transitioned Adare into a global marketing and secure communications provider. We are now looking forward to the next phase of growth under Endless ownership who share the same enthusiasm and appetite for Adare’s continued growth, geographic expansion and strategy.”

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