Rail safety body lines up MSQ for new marketing brief

trainMSQ is continuing to get the green light from Government bodies after picking up the marketing activity for rail safety body RSSB, the industry’s organisation dedicated to delivering a better, safer railway.

The agency group won the account following a pitch process involving a number of shops from the existing Government roster and will work with RSSB on its creative development, strategy, data activity and campaign implementation. Work will be led by Stack.

Established in 2003 on the recommendation of the public inquiry into the Ladbroke Grove rail crash, the RSSB is owned by rail industry stakeholders, including Network Rail, infrastructure managers, train operating companies and rolling stock companies.

It works to improve the health and safety performance of UK railways and covers areas from the mental health of rail workers and consumer suicide prevention initiatives with the Samaritans, to “trespass” campaigns promoting rail safety for youngsters in the community as well as within schools.

A new campaign will launch in the spring.

RSSB marketing director James Hobbs said: “We were impressed by the transformative data-led approach that MSQ offered and are delighted to be working together on a number of initiatives to advance our objective of delivering a better, safer railway.”

Stack chief executive Ben Stephens added: “RSSB’s mission is an absolutely critical one and we’re delighted to begin working with them to help achieve their goals.”

MSQ Partners’ appointment marks the latest in a number of Government roster wins for the group, having also picked up projects from Greater London Authority, the Office of the Public Guardian and the Ministry for Housing, Communities & Local Government in the past six months.

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