Rise at Seven set for new expansion with Nasty Girl win

Sheffield and London based search agency Rise at Seven has strengthened its relationship with the Boohoo Group after being appointed to handle social media strategies for the Nasty Gal brand.

Founded by former Kin + Carta colleagues Carrie Rose and Stephen Kenwright less than two years ago, Rise at Seven has witnessed exponential growth, opening offices in the US, Spain, Germany and the Netherlands.

Kenwright started at Branded3 as an analyst in 2012, before switching to director of search and then strategy director. In June 2018, he became sales and marketing director after the agency was merged with Edit.

Rose’s background is in PR and content, joining Branded3 in 2014. Two years later she was promoted to the role of digital PR strategist, before becoming a senior campaign strategist at Edit in October 2018.

The agency offers technical SEO, digital PR, content marketing and social media services.

In the past three months alone, the agency has signed and won 12 new contracts from top brands, including Sole Supplier, Interflora, and Just My Look. The Nasty Gal win follows the success of its work with sister brand PrettyLittleThing.

It has been briefed to delivering digital PR and social media strategies for the brand to drive organic growth online both in the UK and US.

Revenue is up 170% for the agency and it plans to create more than 50 jobs in Sheffield in the next 12 months.

Rose, who is CEO, said: “Working with global brands, or brands that have the vision to go global, is what we do best, and our new clients’ ambitious growth plans attract us.

“In the past 12 months, the marketing industry has seen a huge change, with budgets shifting from traditional to online and digital. It’s an exciting time for us here at Rise at Seven as we come up to our year two end.”