Škoda to hand dealers more control over CRM activity

skoda storm2Škoda dealerships will soon be launching their own data-driven personalised marketing campaigns after the VW-owned car marque reappointed technology-led marketing business ITG to handle its local marketing programme following a competitive tender.
Having provided local marketing strategy and creative production to the Škoda network since 2011, ITG has extended its contract for another three years and is vowing to provide enhanced strategy, creative, and next-generation dynamic publishing across the car company’s network of 131 dealerships.
Škoda retail marketing manager Sam Owen said: “We chose ITG not just because of their past successes and strong support among our retailer base, but because of the innovative new technology and services they have created.”
Škoda’s main direct marketing account has been handled by Proximity London since 2016 when the company pulled the plug on its 14-year relationship with AIS London – now Field Day – in a move which reunited Proximity creative chief John Treacy with the brand on which made his name.
Founded in 2009, ITG has recently been named one of the fastest-growing companies in Europe by both the FT and Sunday Times, with the Sunday Times listing it as one of the top 10 UK companies for i­­nternational sales growth.
The company’s marketing technology, supported by 220 staff and a 24-hour creative production studio, already manages the global marketing operations of over 100 major brands, including Heineken, Puma, Renault, M&S, and David Lloyd Leisure.

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