The Software Bureau has drafted in former REaD Group executive Ian Wilson as head of business development as part of its continued drive to meet ambitious expansion plans for 2016.
The appointment is the third key hire in the past few months for the data quality and hygiene specialist, which is forecasting a 17% increase in turnover for this financial year.
Andy Benson joined as a software developer from Kindred RM in December last year, while Ian Bastick joined as head of support from BKT in January.
Wilson will be responsible for driving the Software Bureau’s planned and structured growth and in particular will help to promote the organisation’s new Lean DM principles, which advocate best practice direct marketing.
It is claimed that Lean DM helps mailers remove the wastage from direct mail campaigns, which the company estimates costs the industry over £1bn a year.
At REaD Group, Wilson headed up the company’s channel sales and was previously with Findlay Media. He has also worked at Mash Media and DMG.
Software Bureau managing director Martin Rides said: “Ian’s background is perfect for this role. His sales experience combined with his industry knowledge is a rare find and we are delighted that he has chosen to join our team which is committed to help mailers repair the reputation of the direct marketing industry.
“We’ve already made significant investment in client services and programming with the appointments of Ian and Andy, so this is appointment is an extension of our commitment to growing the business.”
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