Specsavers hires outside agency for organic search brief

Specsavers, the business which has arguably led the way with its inhouse creative team, has opted for outside expertise to boost its organic search marketing, hiring digital agency Impression following a competitive five-way pitch process.

The agency, which has offices in Nottingham, London and Manchester, has been tasked with building emotional connections between the Specsavers brand and consumers.

It insists its expertise in DX and SEO will create a curated brand experience that goes straight to the heart of the customer, maintaining that its proprietary way of working across these channels provides an opportunity for Specsavers to lead the way across all industries.

Launched in 2012, Impression recently achieved B Corp certification; its client roster includes Norse, Clarins, Topps Tiles, Marmalade, Cancr Research UK and the Football Association.

Specsavers digital experience lead Adam Valentine said: “We chose Impression as our agency partner due to their demonstrated expertise and innovative approach in addressing our specific needs and objectives. Their comprehensive understanding of our requirements and thoughtful strategies for enhancing our digital landscape set them apart in the market.

“Impression’s commitment to delivering high-quality work within agreed timelines underscores their professionalism and reliability, making them the ideal choice to support our digital initiatives moving forward.”