Specsavers plots CRM revamp

Specsavers plots CRM revamp.jpg newSpecsavers is planning to ramp up its customer communications strategy, amid plans to move expand it from an in-house team to dedicated agency.
The company, whose in-house advertising department devised the long-running “Should have gone to Specsavers” activity, is believed to be already holding talks with a number of digital and direct marketing businesses about the account.
It is understood the plans are part of a wider strategy to boost online sales, especially for customers with contact lenses. As well as leading brands, the firm also offers its own-label Easyvision brand.
Specsavers’ main competitors in the UK are Boots Opticians and Vision Express.
However, the firm operates a total of 1,648 branches internationally, with outlets in the UK, Guernsey, Jersey, Ireland, Norway, Sweden, Finland, Denmark, the Netherlands, Spain, Australia, and New Zealand.

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2 Comments on "Specsavers plots CRM revamp"

  1. Specsavers plots #CRM revamp http://t.co/MUV6BYvurO #directmarketing #digitalmarketing #onlineshopping #retail http://t.co/zp0sNrwl3T

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