Sun overhauls loyalty programme

Sun overhauls loyalty programmeThe Sun has overhauled its online loyalty scheme as part of a four-pronged attack to drive print sales, reward readers of its digital version, re-engage lapsed readers and capture data.
Initially launched in August 2013, the Sun Perks online loyalty platform attracted  1.5 million site visits in the first six months, with 50% of traffic acquired from new users.
But News UK wanted an even better performance and briefed digital agency Clock to revamp the programme to include a loyalty mechanic that retained its regular print readers and incentivised frequent purchases of The Sun.
This included the ability to collect daily codes from the print edition, giving regular readers access to its digital version, Sun+.
Clock focused on streamlining the code collection process, simplifying the design and ensuring it worked responsively on all devices, as well as introducing a new content strategy including tiered access.
Clock creative director Sam Chatwin explained: “This is our third re-imagining of Sun Perks and it just keeps getting better. This time around we’ve really focused on creating a first-class experience for The Sun readers – finding codes in the newspaper, collecting them online and accessing all the fantastic content from Sun+ is now an intuitive and seamless experience.”
The Sun marketing and sales director David Robinson said: “The Sun is well known for providing our readers with regular money-saving offers in the newspaper, we’ve now made it even easier for our loyal customers to access fantastic deals and experiences and it’s all in one place. Paper Perks reflects our continued commitment to providing our print readers with more of what they love and this is only the start.”

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2 Comments on "Sun overhauls loyalty programme"

  1. The Sun overhauls Sun Perks loyalty programme http://t.co/EcbhJJuLqY #digitalmarketing #CRM #directmarketing #datamarketing #loyaltyscheme

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