Tesco bids to woo techno geeks

Tesco is launching a charm offensive for the tech industry, as part of plans to attract the best talent to work on its ever expanding digital product portfolio.
The retailer has kicked off the initiative by bringing all its technology new product development – including digital Clubcard, mobile apps, Blinkbox, Tesco Direct, the imminent smartphone and Hudl 1 and 2 – under the banner of T Digital.
Tesco has also teamed up with mentoring scheme SixP.me, where people can explore the company, its culture, get career advice and ultimately find a job with the retailer. Tesco currently has four mentors working with the service; other experts are from both tech firms and agencies and include mentors from Rapp, Google, Lighthouse, DigitasLBi, Imagination and Moo.
Construction is currently underway for the new five-floor office in Farringdon, London, which will feature a “usability lab”, inspired by a similar scheme at The Guardian that was built by SixP.me mentor Craig Spencer, who is now UX research manager at T Digital.
Spencer said: “The usability lab will break new ground in mobile product development and testing within an agile development environment. As a result, testing can happen during sprints with the target user, across multiple products, delivering better experiences, and allowing us to fail fast and move the product forward.”
Last week, Tesco reinforced its commitment to technology by appointing former chief marketing officer Matt Atkinson to the new role of chief creative officer, heading up new product and service development.

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