Tesco Clubcard TV targets 16m

tesco-clubcard-tvTesco has today launched its Clubcard TV service – following a trial to staff – and is offering its 16 million loyalty club members free access to a range of movies and TV shows.
Content from Warner Bros, Aardman and Endemol will be included in the package with no charges, contracts or subscriptions and supported by targeted ads from the likes of Kellogg’s, J&J, Colgate and Danone.
Movies available include Shawshank Redemption – recently voted the best film of all time – Ocean Eleven and License to Wed; TV shows include Wind in the Willows and Justice League.
Tesco is using Clubcard data – on shopping and consumption habits, as well as demographic and location information – to tailor the content as well as stream the ads. All consumers have to do to qualify is provide their Clubcard number.
The welcome email states: “This is just the start for Clubcard TV. We’ll be regularly updating the movies and TV shows that we bring you, as well as introducing new features and ways to watch. Your feedback will help us get things right, so keep visiting the site to see what’s new and we’ll be in touch to find out how we can improve it.”
Tesco Digital Entertainment chief executive Michael Comish said: “Clubcard TV offers a whole world of free entertainment for all the family. It makes digital entertainment easy and accessible for our customers.”
“The reason we can offer great programming for free is because customers will see relevant advertising before and during the movie or TV show they are watching. We’ll use Clubcard data to tell us what might be relevant for our customers and therefore help us deliver a more personalised service.”

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