Tesco is planning to launch a free TV and movie service through its Blinkbox scheme, exclusively for Clubcard holders, and designed as a “thank-you” for being part of the loyalty scheme.
The retailer has set up a test site, called Clubcard TV, which is being trialled among Tesco staff before being rolled out to the public.
According to reports, the site lists a range of comedy, drama, kids TV, romance, thrillers and documentaries that will be available. Current shows include Care Bears, Batman and Superman cartoons.
Tesco took an 80% stake in Blinkbox in 2011 and the site states: “Clubcard TV is a ‘thank you’ to our customers – there are no charges, contracts or subscriptions.”
The move is the latest phase in Tesco’s strategy to get customers to sign up for its digital entertainment platform. Last year it bought e-book platform Mobcast, with a catalogue of more than 130,000 of the UK’s most popular titles which can be bought and read on smartphones, tablets and e-readers.
At the time, Tesco Digital Entertainment chief executive Michael Comish said: “We want our customers to have the widest choice in digital entertainment.”
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