The7Stars nets £66m People’s Postcode Lottery media

postcode lotteryPeople’s Postcode Lottery, the charity lottery operator which claims to have raised more than £1bn to good causes since its 2005 launch, has handed its UK media planning and buying account to the7stars following a pitch.

The review, handled by MediaSense and led by People’s Postcode Lottery head of media Dave Singleton, saw agencies battle it out for the account, worth more than £66m in billings, according to Nielsen.

The advertising, which stars Jason Donovan driving a huge lorry through a residential area to the tune of the Paul McCartney penned Let ‘Em In, is handled in-house.

The7stars will take over the media account from Carat in March and has been tasked with delivering accelerated ticket sales for the lottery which helps players across Britain win cash prizes while raising much needed funds for good causes. Some 33% of the ticket price goes to charity.

People’s Postcode Lottery managing director David Pullan said: “We saw three great pitch presentations, but the7stars stood out – throughout the process – as the right partner for the next phase of People’s Postcode Lottery growth.

“The7stars’ team brought an approach that was channel-agnostic, people-first and data-driven, with a commitment to ideas, agility, and strategy pulled through to media deployment. We are delighted to bring them into our business.”

The7stars chief executive Jenny Biggam said: “We have loved learning about People’s Postcode Lottery – an incredible organisation whose players have already raised over £1bn for good causes.

“They are an ambitious advertiser with a huge future ahead and we look forward to working with them. The pitch process was expertly handled with valuable feedback, insight and rigour to each stage of the process, and we are delighted by the result.”

Related stories
Postcode Lottery hails 30% savings on direct mail costs
Royal Mail appoints the7stars to handle media business
The7Stars launches Bridge data platform with InfoSum
The7stars nets challenging brief from challenger TSB

Print Friendly