TMW devises global blitz for mobile charity initiative

GSMA, the global body that represents mobile operators, is launching a new digital campaign by TMW Unlimited, designed to show how the power of mobile connectivity makes a difference in people’s lives around the world.
In 2015, the UN set out 17 Sustainable Development Goals (SDGs), an ambitious agenda to eradicate poverty, fight inequality and tackle climate change – all by 2030.
In 2016, the mobile industry became the first sector to commit as a whole to the SDGs. Today, mobile operators around the world are undertaking a diverse array of initiatives.
To bring attention to this work, TMW Unlimited and the GSMA identified beneficiaries and invited them to share how connectivity is transforming their lives through the Case for Change campaign, which is running on YouTube.
Local influencers around the world were sent a #CaseForChange – a case filled with the latest tech, including a 360° camera and a GoPro – to empower beneficiaries to tell their own stories, in their own words.
In the US, mobile-connected smart glasses enable a low-vision runner to complete the Boston Marathon. In Norway, a robot prevents sick children from feeling isolated. In Turkey, an app helps integrate Syrian refugees into society. In Tanzania, the lives of remote villagers are transformed through connectivity to the Internet.
In Sri Lanka, a mobile-based tool is educating farmers to improve crop yields. In Peru, children deep in the Amazon rainforest are benefiting from mobile classrooms. And in Japan, operators are collaborating on disaster preparedness initiatives.
New stories are being released each week through to the end of February.