TMW opens up digital design and development offshoot

Unlimited-owned customer experience agency TMW is launching a specialist digital shop, TMWX, which combines the digital design and development specialists who formerly sat within Splendid with TMW Unlimited’s Performance Marketing and SEO teams.

TMW Unlimited’s proposition is to combine stand-out creativity with end-to-end connectivity, creating “ideas that move people”. This will be bolstered by the addition of an award-winning design and digital experiences agency.

The new agency maintains it will help brands to connect with, interact with and convert their customers in more engaging ways, by using human insight to improve communications throughout the customer journey. The integration of design, development, SEO and performance marketing will enable TMWX to have seamless collaboration between these naturally coexisting specialisms, the business insists.

All teams will continue to be supported by the Human Understanding Lab, Unlimited’s in-house collection of expert neuro- and behavioural scientists, trends analysts, and data strategists.

TMWX will be led by managing partner Rob Watt, who previously headed up the performance marketing and SEO teams. Watt will continue to sit on the TMW Unlimited senior leadership team, led by TMW Unlimited CEO Chris Mellish.

TMWX first significant piece of new business is a contract to build a new website for Westfield Rise, the in-house media agency of Unibail-Rodamco-Westfield.

Watt (pictured far left with the rest of the team) said: “Digital experiences and digital marketing campaigns are inextricably linked, so it’s no surprise that clients want agencies that seamlessly bridge the gap. We identified that brands have three consistent pain points – connection, interaction, and conversion– all of which are being detrimentally affected by a fragmented approach.

“By blending our specialist digital capabilities into one cohesive team, we’re facilitating the creation of end-to-end customer journeys. We can now build a beautiful, high-functioning website, design great content and brilliant campaigns, ensuring they’re highly engaging to our client’s customers and prospects.”

The launch comes just a week after Unlimited blended two other agencies, Nelson Bostock and TMW Business, into Unlimited B2B with the aim of securing a larger slice of the business-to-business market.