Tod Norman steps down at WPN

Watson Phillips Norman co-founder and brand planning partner Tod Norman has stepped down from the agency, after eight years, to become a consultant.
Norman will continue to work on specific WPN projects but also plans to work with other agencies and clients.
The move follows the appointment of executive planning director Alison Meredith, who joined in April of this year.
WPN co-founder and managing partner John Watson said: “We’re delighted to be retaining Tod’s valuable brand planning skills going forward. He is one of the best brand planners in the business and under this new arrangement, Tod will continue to create the insights in brand and response which can do so much for a client’s business.
“Planning under Alison Meredith is one of the fundamental parts of the WPN offering, and Tod’s special talents will add to that.”
Norman started his planning career at GGK Advertising in 1989, before joining Craton Lodge Knight and then Barraclough Hall Woolston Gray (now Proximity). He joined WWAV – the former home of both John Watson and Maria Phillips – in 2000, when the company set up its Zalpha consultancy. He left in 2003 to form WPN.

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