Travel firm WeRoad pushes Coronation 'mega break'

Solo travel brand WeRoad is tapping into King Charles III’s Coronation to launch its latest OOH campaign, encouraging Londoners to make the most of next month’s additional Bank Holiday to get as much time off as possible.

Its debut brand campaign ran in London last month, featuring real-life travellers and was aimed at encouraging millennials to see the world with nothing but a backpack. The new activity urges commuters to make the most of the first Coronation since 1953.

The campaign uses a tone of voice that is ironic, sarcastic, and bold, with its ultimate aim being to make people laugh or at least smile and aims to highlight the firm’s upcoming tours operating during this bank holiday season, from Nepal and Morocco, to Jordan and Vietnam.

Live across the capital until April 24 in key tube stations, the OOH campaign will encourage commuters to bridge the national days off to maximise their time out of the office, trading desks and laptops for time with family and friends.

WeRoad UK marketing manager Justyna Chlopecka said: “We’re all about getting out and seeing the world whenever you can. With the additional Bank Holiday approaching, it made perfect sense for us to highlight the opportunity to our audience in the best way possible; being right there on their daily, mundane commute.

“The beauty of our creative is that it takes the truly adventurous to follow through with booking those last-minute days of annual leave; exactly the type of travellers we want to attract on our tours.”

The campaign is live across key stations, including Bethnal Green, Camden Town, Clapham South, Covent Garden, Canada Water, Highbury & Islington, King’s Cross St Pancras, Leicester Square, Marble Arch, Notting Hill Gate, Oxford Circus and Tottenham Court Road.