British agencies have secured 22 nominations in the Cannes Lions Promo and Activation category, nearly double the number of last year in what some perceive as the “grubby” category of the awards.
First introduced in 2006, the Promo and Activation awards proved something of a face-saver for UK agencies last year, with Ogilvy London and BBH picking up the only golds across both the direct and promotional categories.
This year Adam & Eve DDB has picked up joint first place on the shortlist for British agencies, securing four nominations (three for Harvey Nichols and one for Google+), along with OgilvyOne (three for British Airways and one for Crimestoppers).
Publicis London has picked up three (two for Pilion Trust and one for Depaul), and a number of agencies have two, including TBWA (Adidas), Ogilvy & Mather (Expedia), PHD London (Warner Brothers’ Lego Movie) and Google (Converse and Google Science Fair).
DLKW Lowe (Seat), Leo Burnett (McDonalds), and Iris (Adidas) make up the rest of the finalists.
The results will be published tomorrow (June 17).
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