UK gets 22 on Cannes promo list

UK gets 22 on Cannes promo listBritish agencies have secured 22 nominations in the Cannes Lions Promo and Activation category, nearly double the number of last year in what some perceive as the “grubby” category of the awards.
First introduced in 2006, the Promo and Activation awards proved something of a face-saver for UK agencies last year, with Ogilvy London and BBH picking up the only golds across both the direct and promotional categories.
This year Adam & Eve DDB has picked up joint first place on the shortlist for British agencies, securing four nominations (three for Harvey Nichols and one for Google+), along with OgilvyOne (three for British Airways and one for Crimestoppers).
Publicis London has picked up three (two for Pilion Trust and one for Depaul), and a number of agencies have two, including TBWA (Adidas), Ogilvy & Mather (Expedia), PHD London (Warner Brothers’ Lego Movie) and Google (Converse and Google Science Fair).
DLKW Lowe (Seat), Leo Burnett (McDonalds), and Iris (Adidas) make up the rest of the finalists.
The results will be published tomorrow (June 17).

Related stories
UK nets 15 Cannes Direct finalists
AMV lands Govt road safety task
Microsoft pulls plug on Wunderman
Hall and Moore land BA bonanza
Promo golds spare Cannes blushes
UK nets 12 on Cannes promo list
Brits grab 11 finalists at Cannes
Silver lining for UK at Cannes Direct
UK shops stumble at Cannes Direct
Cannes Direct blow for UK shops
Why agencies will never can the Cannes

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field