UK agencies picked up three more awards at Cannes last night, scooping a silver and two bronzes in the Mobile Lions; a category dominated by Brazilian agencies.
McCann London walked away with a silver for its “friend compass” work with the travel comparison website Momondo, that enables users to find and compare prices on airplane tickets, hotels, cars and travel deals.
Despite being shortlisted four times, R/GA London only managed to secure a bronze for its work for the Beats Music streaming service, while JWT London also grabbed a bronze for “Android Kit-Kat”, its work for Nestle.
Brazilian agencies picked up the most awards, securing three golds, three silvers and five bronzes. They also landed the grand prix, with FCB Brasil’s “the protection ad” for Nivea Sun Kids – which involved a wrist strap for kids that linked to a mobile ad in case children ran off while on the beach – getting top honours.
Jury president Jaime Robinson, of Pereira & O’Dell, said: “The Nivea Sun Kids campaign lit up the jury like a Christmas tree. It combined the right media, right utility, right brand message, right time & place and right audience. It was brilliant.”
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