Unicef UK has awarded its entire digital marketing account to Manifesto, having initially appointed the agency to create an audience and content strategy following a competitive pitch.
Manifesto has extensive experience in the charity sector, with Cancer Research UK, Diabetes UK, The Children’s Society, and The National Trust among its client base; it also works for Avios and Frieze Art, among others.
For the past few months, the digital agency has been conducting in-depth user research and market analysis to drive Unicef UK’s content strategy and new digital branding.
But following the expansion of its remit, Manifesto has already redesigned and rebuilt the Unicef UK website and is working on a legacies campaign that delivers personalised video to users.
Unicef UK head of digital engagement James McDiarmid said: “We were extremely impressed with the research and strategy Manifesto worked with us to create. Their interpretation of what this meant for our new website made them the natural choice as our digital agency. We’re looking forward to developing this relationship and seeing how much further our digital capabilities can evolve to support our work for children.”
Manifesto chief executive and co-founder Jim Bowes added: “Every year, Unicef changes the future for children in danger around the world, so we’re proud to be supporting and transforming the way in which the charity engages with its supporters across all digital channels.”
Unicef UK raises funds and advocates to protect children around the world and in the UK to help transform their lives and build a safer world.
Unicef hands global brief to WPN