Very.co.uk signs Big Brother deal

Online fashion and electronics retailer Very.co.uk has signed a deal with Channel 5 which will see up to 50 of its products featured in the Big Brother house being available direct from the show’s website.
The partnership starts in Celebrity Big Brother, with the online retailer supplying pink suitcases for the housemates when they arrive in the house this week. Former X Factor contestant Rylan Clark (pictured) is the bookies’ favourite to win.
Out of approximately 100 products the Shop Direct-owned brand is supplying to the house, around half will be available to buy through click-to-buy from Channel5.com.
The move is the result of a collaboration between the retailer’s media agency Carat and Channel 5 and also sees the housemates set a task involving Very.co.uk products. The partnership also covers the summer series of Big Brother.
Very.co.uk director Jon Owen said: “We were delighted with the results of our partnership with ‘Big Brother’ in 2012. And with an even greater level of cross-channel integration, coupled with a unique focus on our product range, this new campaign looks set to deliver even greater ROI for the Very.co.uk business.”
Agostino Di Falco, Channel 5 partnerships director, said: “The product range from Very.co.uk fits the aspirational look and feel of the house and in a creative first, viewers will be able to purchase these products via Channel5.com and Very.co.uk.”