The agency’s existing creative leads – Tom Harman and George Bell – have gone back to TMW. At the time of their appointment it was believed they would replace Sharpen, but they did not make it onto the management team.
Brooks started his career at Cogent Elliott in July 1995, then had spells at OgilvyOne and Harrison Troughton Wunderman before joining Arc in 2002, where he was a creative partner.
He stayed six years, followed by a short stint at Woo, then joined OgilvyAction as head of copy in 2009. He was promoted to creative director in 2011.
During this time he has worked on American Express, BP, Coca-Cola, P&G, The Famous Grouse and Fiat; WDMP clients include Tesco Bank, Monarch Airlines, BP, NatCen and Wonga For Business.
As a member of the WDMP board, Brooks will be responsible for developing the agency’s creative product and raising the agency’s profile through the strength of its creativity.
WDMP chief executive Gavin Wheeler said: “Gary has a great heritage in direct marketing, coupled with some deep experience in digital and wider brand channels. His creative directorship and wide experience will bring a new dimension to the leadership team and ultimately our CRM offering.”
Brooks added: “WDMP has great clients, bold ambitions and a strong culture which make it an exciting place to be. I am looking forward to steering the agency’s creative direction and inspiring the team to deliver industry-beating work.”
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