Wunderman Thompson is aiming to offer clients a new approach to social media marketing, ditching traditional B2C and B2B activity to pursue what it dubs human to human (H2H) campaigns.
The move will be driven by the EMEA expansion of its US acquisition Village Marketing, being led out of the agency’s London office.
It will see the agency combine paid, organic, editorial content and production capabilities with influencer management, data analytics and commerce. Village already works with major brands including Nike, Netflix and Soul Cycle in the US.
As part of the expansion, the WPP agency has also appointed Beth Carroll as head of social to spearhead the division; she joins from Iris where she had the same title. Prior to that, Carroll held senior social media roles at agencies SevenC3, Threepipe and Ash Communications.
Reporting in to UK chief executive Pip Hulbert, Carroll will lead a 170-plus multi-discipline team of planners, creators, editors, technologists and influencers across the EMEA region.
Hulbert said: “Our integrated, H2H approach gives clients the best of both worlds, specialist social expertise married with outstanding creative that gives them the reassurance they need to spend wisely.
“Led by Beth we have a true leader and social native who shares our desire to transform social for the better and give clients the quality they need to win.”
Carroll added: “Wunderman Thompson is one of the only agencies that has the full suite of social media capabilities set up to support and inspire our clients in delivering tangible business outcomes. I’ll be ensuring we continue on that growth trajectory, helping our clients navigate the ever-evolving world of social media.”
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