Rise in mobile ad-blocking ‘make IAB claims nonsense’
Adblock Plus has rubbished IAB UK claims that take-up of the software has plateaued, insisting that it has failed to take…
ad-blocking
Online bodies unite in bid to tackle digital ad mess
Procter & Gamble’s chief brand officer Mark Pritchard might be the lone voice on the client side in his calls…
Adblock Plus makes bizarre call for online industry unity
More evidence has emerged that Adblock Plus is having an identity crisis after it called on agencies, search engines and…
Penny finally drops as online ad blocking levels plateau
At last, the message finally appears to be getting through to consumers that ad blocking threatens the entire “free” Internet,…
Adblock Plus concedes total ad-blocking is falling
Adblock Plus has admitted that the “total ad-blocking” phenomenon, on which it has, until now, based its business model is…
Latest ad-blocking figures make grim reading for IAB
The Interactive Advertising Bureau might want to look away now; despite insisting that ad-blocker downloads had levelled out, a new survey…
Pop-ups, floaters and auto play ads go in IAB rethink
The IAB is set to ditch a raft of online ad formats – including fixed-sized, floating, pop-up, auto expand and…
IAB claims Adblock ad launch smacks of desperation
IAB UK – the trade body of the online ad industry – insists plans by arch-enemy Adblock Plus to launch its…
Adblock Plus launches its own ad sales platform
Adblock Plus has performed a classic “poacher turned gamekeeper” manouvre by launching a new service which allows it to sell…
Three ignores EU call with new ad-blocking roll-out
Mobile network operator Three has dismissed new EU guidance that its ad-blocking service is potentially illegal by planning an even…