Missing chef ‘hounded’ by TV Licensing in data cock-up
BBC TV Licensing has been hit by a major data governance row after it has emerged that missing chef Claudia Lawrence –…
BBC
Former marketer Donelan is new UK Culture Secretary
The advertising and marketing industry will be quietly breathing a collective sigh of relief following Liz Truss’ appointment of former…
BBC hunts partners for digital personalisation revamp
The BBC is opening up a raft of new contracts for a major digital overhaul, spanning data science, user experience,…
BBC hires Virgin Media chief to ramp up CRM strategy
The BBC plans to overhaul its CRM strategy in an effort to put customers at the heart of everything it…
BBC plots expansion of data driven marketing strategy
The BBC is planning to ramp up its use of data-driven marketing by using personal data it holds about BBC…
Proximity put on alert as TV Licensing starts DM review
Proximity London is facing yet another statutory review of its TV Licensing business – an account it has held for…
Comic Relief tracks marketing blitz
Comic Relief is tracking engagement and recall of its marketing activity in the run up to Red Nose Day to…
Wi-Fi plans boost Dr Who show
BBC Worldwide is backing the Doctor Who Experience with a mobile Wi-Fi service exclusive to Olympia, enabling visitors to receive…
Brandnew wins Dr Who Experience
BBC Worldwide has appointed Brandnew Corporation to handle the running of the Doctor Who Experience, which will open to the…
Digest woos brands with DM arm
Reader’s Digest UK is taking on DM suppliers and agencies with the launch of a new company, Direct Marketing Partners,…