CMOs will need three ‘super-powers’ to remain relevant
Marketing chiefs will have adopt three essential “super-powers” in the year ahead – analytical skills for interpreting customer data; creative…
CMO
Marketers must tackle C-suite doubters to win influence
Marketers are being urged to launch their own internal marketing campaigns to persuade their C-suite colleagues of the true value…
Marketers feel the strain as workload goes through roof
Brand owners are piling ever more responsibility onto their marketing chiefs, with remits being expanded to cover areas including design,…
Marketers go large on creative but spend is still too thin
Marketing chiefs talk a good game when it comes to valuing creativity, with more than three-quarters insisting creative output is…
Let it go: CMOs will have to deligate to be masters of AI
Chief marketing officers will have to forge deeper partnerships internally and externally and be comfortable letting go of some areas…
AI saves the day as CMOs are forced into the era of less
Consumers might still be wary of artificial intelligence but more and more marketers are adopting the technology to boost productivity…
‘Collaboration drag’ puts CMOs on the road to burn-out
The vast majority (84%) of marketing chiefs are being stifled by too many meetings, too much feedback from colleagues and…
Gartner: Three key themes to drive marketing this year
In 2024, CMOs continue to deal with disruptive forces from both inside and outside the enterprise. The most successful CMOs…
Marketers urged to combat ‘data illiteracy’ at the top
Marketers are still being hampered by a lack of resources, with more than eight out of ten (81%) claiming they…
CMOs ‘must educate CEOs on true value of marketing’
Chief marketing officers are being urged to follow the mantra of “education, education, education”, to build stronger ties with their…