Nielsen offers cross-platform YouTube measurement tool
The move towards cross-platform measurement systems has been given a boost with Nielsen revealing it is expanding its YouTube Connected…
Connected TV
Major players unite to boost data-driven TV ad market
A consortium of leading adtech industry players has joined forces with major European broadcasters, streamers, and agency groups to launch…
IAB/PwC Digital Adspend reaction: Channels to watch
New figures from this week’s 2023 IAB/PwC Digital Adspend report show the digital advertising industry continues on its growth trajectory,…
Digital surges 11% to £29.6bn as new channels shine
Digital adspend continues to defy the economic turmoil, witnessing double-digital growth of 11% in 2023 to reach £29.6bn, with spend…
Live TV still beats streaming but young hit the off button
The days when families gathered en mass round the TV set on a Saturday night might be well and truly…
Online ad issues continue to be major turn-off for CTV
Brands might be ploughing spend into connected TV but the medium is still suffering from many of the issues online…
Subscription services fight off fatigue as Netflix soars
Fears that consumers would be ditching subscription services in their droves have proved wide of the mark with Netflix sales…
Why 2024 should be the year connected TV delivers
The festive season offered a much-needed respite from the cost-of-living crisis, but now the halls have been undecked the world…
Consumers demand more access to ‘shoppable’ TV ads
Consumers are going “square eyed” at the prospect of a rise in shoppable TV ads with more than half (53%)…
Metaverse dives again as 2024 priorities are revealed
Marketers appear to be picking up the new year just as they left off, with 2024 likely to see further…