How you can thrive in 2025…with data-driven precision
Once again, advertising is set to operate against a backdrop of uncertainty this year. Amid ongoing price pressures and global…
Connected TV
Don’t let younger audiences drive your TV ad strategy
Reaction to Barb’s recent report on the UK TV market has sparked renewed focus on YouTube and TikTok as platforms…
Marketers eye data boost as war on churn takes priority
Data-driven marketing strategies are front of mind for UK professionals for the year ahead, with almost two-thirds citing first-party data-sets as…
Nielsen offers cross-platform YouTube measurement tool
The move towards cross-platform measurement systems has been given a boost with Nielsen revealing it is expanding its YouTube Connected…
Major players unite to boost data-driven TV ad market
A consortium of leading adtech industry players has joined forces with major European broadcasters, streamers, and agency groups to launch…
IAB/PwC Digital Adspend reaction: Channels to watch
New figures from this week’s 2023 IAB/PwC Digital Adspend report show the digital advertising industry continues on its growth trajectory,…
Digital surges 11% to £29.6bn as new channels shine
Digital adspend continues to defy the economic turmoil, witnessing double-digital growth of 11% in 2023 to reach £29.6bn, with spend…
Live TV still beats streaming but young hit the off button
The days when families gathered en mass round the TV set on a Saturday night might be well and truly…
Online ad issues continue to be major turn-off for CTV
Brands might be ploughing spend into connected TV but the medium is still suffering from many of the issues online…
Subscription services fight off fatigue as Netflix soars
Fears that consumers would be ditching subscription services in their droves have proved wide of the mark with Netflix sales…