Vast majority of CRM chiefs admit it is just not working
There has always been a certain amount of cynicism around CRM, some argue that – just like big data –…
CRM
Aston Martin secures CRM deal to rev up engagement
On the surface, you would not think that Aston Martin and easyHotel Group would make perfect bedfellows, but the classic…
Purple Agency beats two to steer creative for Protyre
The Purple Agency has beat of two agencies to land the creative account for Protyre – one of the mains…
AA hails CRM strategy for halting membership crash
The Automobile Association has hailed the implementation of a new CRM strategy for reversing a disastrous decline in breakdown membership,…
Lida on alert as Boots owner hands account to WPP
The bosses at Boots’ UK direct marketing agency Lida will be going into overdrive following news that its owner –…
Odeon ushers in CRM system to boost engagement
Odeon Cinemas is aiming to bolster its customer engagement strategy by implementing a new marketing platform which will unleash omnichannel…
John Lewis brings in online personalisation platform
John Lewis is aiming to give customers a better online experience by ramping up the personalisation features on its johnlewis.com…
Marco Scognamiglio sworn in as Rapp global boss
Rapp has confirmed the appointment of Marco Scognamiglio as global chief executive of the Omnicom agency, six months after he…
Nick Dixon buyout group swoops on Blueberry Wave
Former Lateral and DST boss Nick Dixon has struck the first deal for his investment and advisory business with the…
Digital and CRM soar but external shocks hit EasyJet
EasyJet has bigged up its digital and direct marketing strategy, but has had to admit that “external shocks” – including…