Matt Button quits M&S for top CRM role at Gumtree
Matt Button, the former head of CRM at HMV and Lexus GB, has left Marks & Spencer to join Gumtree…
CRM
David Lloyd Leisure gets in shape for CRM overhaul
David Lloyd Leisure is planning to ramp up its CRM strategy to help boost member retention rates as well as…
CRM chiefs set for bumper year with 26% pay rise
Marketers looking to secure a bumper pay rise take note: people with CRM skills are going to see a 26% hike in…
Specsavers builds global platform for CRM boost
Specsavers has implemented a global platform which links its customers’ vision and hearing data with the retail and marketing side…
Diageo unveils Bell’s spring push
Diageo is launching a spring campaign for Bell’s Blended Scotch Whisky in a bid to increase consumer loyalty and build…
‘Biggest ever push’ for Xperia
Sony Ericsson is planning its “biggest marketing campaign ever” to back the Xperia Play phone, which launches on March 31….
Wickes CRM win for Partners
DIY chain Wickes has hired Engine Group’s Partners Andrews Aldridge to handle its CRM business, in the same week as…
SFW lands electrical CRM brief
World leading distributor of electronic, electrical and industrial supplier RS Components has appointed Stephens Francis Whitson to develop its customer…
Gyro lands £4m Heathrow Express
Heathrow Express has consolidated its £4m global agency roster into GyroHSR, which will handle creative, digital, and CRM for the…
Are you getting the right feedback?
Whenever companies engage with customers there is the potential to affect satisfaction levels, positively or negatively. Arguably this is especially…