Agentic AI assistants set to be judge and jury for brands
The rise of agentic AI is set to turn customer experience strategy on its head; brands will no longer be…
customer experience
Get your kicks in 2026… by offering paid experiences
For years, marketers have fixated on the attention economy – fighting for a few more seconds of a consumer’s scrolling…
Brits crave omnichannel retail but beware the data grab
UK shoppers are moving beyond the “online versus in-store” debate, demanding a seamless, omnichannel experience that combines the best of…
Bot rot sets in as Brits crave human CX over robot hell
The rise of artificial intelligence is having a major impact on customer experiences across the UK, with Brits increasingly ditching…
GetYourGuide summer blitz pushes offbeat adventures
Londoners are being urged to discover and book “out of the ordinary” experiences that buck the tickbox tourist trail in…
Loyalty schemes ‘now a safety net for Brits and brands’
Consumers no longer view loyalty programmes simply as a way to get discounts, they are looking for value and security:…
UK shoppers want retailers to be ‘friends with benefits’
The recent spate of cyber-attacks on UK retailers – including M&S, Co-op, North Face and Harrods – has failed to…
Saudis bring in Imagination to deliver ‘Good Water’ brief
Saudi Arabia has appointed global experience design agency Imagination to deliver its ‘Good Water’ proposition at the London Design Biennale…
Delusional bosses think their CX is way better than it is
Business leaders might talk a good game on customer experience, with 92% citing CX as a top strategic focus and…
Communisis name ‘retired’ for Paragon Global Brands
The Communisis brand name is finally being scrapped more than a quarter of a century after the business was formed…