US DMA fair – here’s what you missed
The annual US DMA marketing event, which took place last week, has a new name – bizarrely called “&Then” –…
Dee Toomey
We need permission – not forgiveness
When you think about it, it’s probably not that surprising to find out that the phrase “It’s easier to ask…
Context marketing 2.0: are you ready?
The phrase context marketing was first coined in the Seventies when most of today’s marketers, if not still a glint…
Right Royal furore is a raging farce
So, just three days after the happy announcement of Prince William’s engagement to Kate Middleton the witch-hunt began… Surprisingly, though,…