Toyota seeks agency to handle digital and CRM activity
Toyota is understood to have kick-started a search for an agency to handle a digital marketing and customer relationship management…
digital marketing
ICO taps up industry for probe into programmatic ads
The Information Commissioner’s Office is calling on the adtech industry to help it determine how best to police the programmatic…
The top five issues that marketers must challenge today
The pace of change has never been quicker. Accelerating technological developments mean it’s expected that in in five years our…
IAB in dock over sector’s ‘systemic’ breaches of GDPR
The IAB has been dragged into the row over claims that the online ad industry is responsible for “systemic” breaches…
CMA forces celebs into flagging up paid endorsements
The Competition & Markets Authority (CMA) has secured formal commitments from 16 celebrities – including Ellie Goulding, Rita Ora and…
Heathrow Airport hands media account to Wavemaker
Heathrow Airport has appointed Group M agency Wavemaker to handle its UK media account, bringing the curtain down on its…
Waitrose hires Eagle Eye for digital marketing boost
Waitrose is beefing up its data-driven marketing strategy by handing a five-year deal to tech company Eagle Eye to deliver…
Jockey Club boosts CX with Amaze Realise site rebuild
The Jockey Club – the largest commercial group in British horseracing which runs Aintree, Epsom and Cheltenham race courses –…
Sorrell strikes $150m deal for programmatic ad firm
Sir Martin Sorrell’s new venture S4 Capital has secured its second acquisition with the purchase of programmatic ad firm MightyHive…
Pizza Hut launches loyalty scheme for online deliveries
Pizza Hut Europe is launching its first UK loyalty programme, Hut Rewards, as it seeks to grab a greater slice…