Ecommerce sites lure adspend as Brits admit addiction
Online shopping may be propping up the economy but it is also providing a crutch for the beleaguered marketing industry…
digital marketing
You’re fired! Sorry Lord Sugar, WFH is more productive
Lord Alan Sugar and Netflix chairman Reed Hastings might not like it much but nearly three-fifths (58%) of UK workers…
Ding, dong we’ve changed: New blitz for ‘Avon of today’
Beauty company Avon is aiming to throw off its somewhat frumpy image with the launch of a new global marketing…
IBM ties with Nielsen for weather-based AI ad scheme
IBM Watson is aiming to strengthen its appeal to marketers with the launch of a new suite to help brands…
Crisis fuels industry divide as some suffer, others thrive
The coronavirus pandemic has not only triggered a huge surge in companies using digital and data techniques it has also…
Oracle told not to ditch TikTok DNA as it wins US bid
Bosses at computer software giant Oracle have been warned not to interfere with TikTok’s “DNA” after the company has reportedly…
Covid, Brexit and tech giants fuel sector triple whammy
The economic devastation of Covid-19 might be keeping marketers awake at night but it is also exacerbating long-term issues and,…
Homebase hires Hut Group to speed up transformation
DIY and gardening chain Homebase is aiming to put its haphazard “house that Jack built” performance behind it and embark…
Government balks at TikTok plans to build British HQ
The net is closing in on the marketing phenomenon that is TikTok, amid claims that the UK Government is planning…
Covid lockdown fuels the growth of subscription Britain
The coronavirus lockdown has triggered a new surge in sign-ups for subscription services, with spending increasing throughout each month of…