Protein World hands brief to former Apprentice winner
Protein World, the brand which will be forever associated with the controversial “are you beach body ready?” ad that was…
digital marketing
Never mind Gartner’s doom, personalisation’s rare now
Gartner’s controversial prediction that brand owners will abandon personalisation in their droves by 2024 has been blown out of the…
Mumsnet hails personalisation strategy for CTR boom
Mumsnet, which – depending on who you believe – is either the online home of misandry or a lifeline for…
Dead loss: Online content blockers shoot down UK sites
UK news publishers are losing tens of millions of pounds in revenue each year because brand safety measures – designed…
Boots cuts Advantage Card rewards for old and young
Boots is risking a customer backlash over plans to cut back the rewards on its Advantage Card loyalty scheme after…
Pandora hunts digital, tech and data teams for new hub
Pandora, the upmarket jewellery brand sported by the likes of Mel B, Olivia Culpo, Jessica Wang and Camilla Luddington, is…
ICO faces legal challenge over failure to tackle adtech
The organisations behind the first GDPR complaints about realtime bidding – which triggered a formal investigation into the practice –…
Digital bobby-dazzlers put ROI and data quality in dark
Marketers are so hypnotised by the glare of the latest “shiny” digital channels that they are ploughing more and more adspend…
Former Kin + Carta duo take Rise at Seven to London
Rise at Seven, the SEO agency launched by two former Kin + Carta colleagues who worked at both Branded3 and…
Brands fatten up ad budgets for ‘oven ready’ Boris
Boris Johnson’s “oven ready” Brexit deal could yet prove half-baked but the advertising and marketing industry has certainly swallowed it…