$334.9bn investment giant hands business to McCann
Janus Henderson Investors, the British-American financial services group headquartered in the City of London which has $334.9bn in assets under…
digital marketing
Clearpay hires Bountiful Cow to drive growth strategy
Buy now, pay later provider Clearpay is aiming to overhaul is media strategy with the appoinment of Bountiful Cow following…
Ogilvy scoops top DMA prize for polemic ‘Maaate’ blitz
Ogilvy UK has scooped this year’s DMA grand prix – its second in three years after regularly dominating the shortlist…
Lords set to debate Data Bill charity soft opt-in U-turn
The Government’s data reforms are progressing rapdly through Parliament, and have already entered the so-called committee stage, with members of…
Ford channels ‘Big Cat Energy’ for Puma Gen-E reveal
While the likes of Nigel Farage get their knickers in a twist over Jaguar’s new branding, Ford is quietly getting…
Stop, look and listen: ‘Audio ads are the one to watch’
Marketers are missing a trick by not including audio in their campaigns, with growing evidence to suggest that not only…
The North Face hires agency for Euro social media brief
Outdoor clothing brand The North Face has strengthened its relationship with digital shop Share Creative by handing the agency its…
CMA defuses row over OOH deals on EV charger points
The Competition & Markets Authority has attempted to settle fears that the roll out of electric vehicle charging points will…
Heineken and Stonegate tackle loneliness down the pub
Heineken UK has joined forces with Slug & Lettuce owner Stonegate Group for a new campaign which finally aims to…
CMOs will need three ‘super-powers’ to remain relevant
Marketing chiefs will have adopt three essential “super-powers” in the year ahead – analytical skills for interpreting customer data; creative…