VML scoops Krispy Kreme global task ahead of launch
VML, the WPP agency giant formed from the merger of Wunderman Thompson and VMLY&R, has scooped the global Krispy Kreme…
digital marketing
Regional agency scoops DMA grand prix for Royal Mail
Hertford-based The Creative Consultancy has become only the second regional agency to scoop the grand prix at the DMA Awards…
Wavemaker lures PHD chief for top data and tech role
Wavemaker UK is beefing up its senior leadership team with the appointment of PHD executive Irin Rahman as chief data…
Joint shapes up for The Body Coach’s advertising debut
The Body Coach, the fitness business set up and run by brothers Joe and Nikki Wicks, has appointed Joint as…
CMOs urged to prove their worth or risk being sidelined
Marketing chiefs face a make or break 12 months which is likely to determine whether they sit at the top…
How marketers can work with AI, according to ChatGPT
Fears that ChatGPT and generative AI will replace a number of roles in the industry have led to many not harnessing…
Bottom of the class: UK universities failing on cookies
Universities and higher education institutions stand accused of a widespread failure to comply with the laws covering online tracking via…
Company ethics more crucial than salary for most Brits
The days when Brits valued the size of their pay packet over any other factor when looking for their dream…
Exposed: The seven deadly sins of online Xmas shopping
With Black Friday heralding the launch of the festive period for most consumers, brands have been warned to beware of…
‘Top spot’ Kevin confirms ads are not just for one Xmas
When it comes to Christmas ads, it seems British consumers love nothing more than a recurring theme, with the latest…