New KFC ad sparks protests as gravy gripes hit new high
KFC’s “Believe” brand platform continues to court controversy with the ad watchdog confirming the latest execution for “the Dirty Louisiana”…
digital marketing
Schweppes hires new ‘face’ to add a splash of attitude
Schweppes has signed up actor Lucien Laviscount – star of Coronation Street, Waterloo Road, Snatch, Katy Keene and Emily in…
Kings of the world: Industry tops £66.6bn and 1.7m jobs
The advertising and marketing industry is contributing a record amount to the UK economy, with British businesses investing an estimated…
Charlie Oscar gets into bed with Fluent to boost insight
Marketing science-powered media and creator agency Charlie Oscar has collaborated with data specialist Fluent to harness the power of generative…
Risk of burn-out rockets as firms seek productivity gains
Advertising and marketing businesses are at risk of pushing workers into a well-being crisis as they attempt to manage the…
F&F tackles life’s mishaps with ‘Style It Out’ platform
Tesco clothing and home brand F&F is aiming to show how the range can provide the composure to face life’s…
Autotrader hires agency to drive new advertising blitz
Autotrader is overhauling its advertising and marketing strategy with the appointment of a Leeds-based IMA as lead creative agency, following a four-way competitive…
B&Q adds ‘smart reward’ offer to retail media network
Home improvement retailer B&Q has signed a new retail media deal to deliver smart post-checkout rewards to millions of shoppers…
Agencies firmly in the firing line as CMOs plot cutbacks
Advertising and marketing agencies are set to bare the brunt of a new round of client cutbacks, with CMOs planning…
Moss brings in shop to put finishing touches to rebrand
Moss – the retailer which recently rebranded from Moss Bros and can trace its roots back over 170 years –…