CMA launches probe into social media endorsements
The social media celebrity endorsement gravy train could soon hit the buffers after the Competition & Markets Authority revealed it…
digital marketing
Hermes brings in Jaywing to deliver new proposition
Delivery specialist Hermes has appointed Jaywing as its lead agency in two-year contract to manage the brand’s entire marketing account,…
Jeweller to the stars adds sparkle with email platform
UK jeweller Astley Clarke, the brand sported by the likes of Adele, Minnie Driver, Nigela Lawson, Sofia Wellesley and Laura…
MSQ marches on with second Government win this week
MSQ Partners has picked up its second major Government contract in a week, after being appointed by UK Export Finance…
Email survives GDPR noise to remain top of the pops
The barrage of repermissioning emails from brands eager to keep their customers onboard might have had the press gnashing their…
TMW signs Little Mix to get ‘Down & Dirty’ for Simple
Unilever is aiming to attract the teen market by bringing in former X-Factor girl band Little Mix for a new…
Optimisation working as online ad viewability stablises
The UK online advertising market has maintained the viewability gains it made in Q1 and Q2 – when they reached…
MSQ Partners gobbles up Food Standards Agency brief
MSQ Partners’ surge of new business is continuing unabated after the group which owns Stack and The Gate has been…
Dating site takes a pounding over mobile gaming ads
Adult dating site Lay Matures has been chastised by the ad watchdog for running two racy pop-ups within online gaming…
Sector preps charm offensive for new Culture Secretary
The marketing industry has yet another Government minister to try to get on its side following the political turmoil sparked…