WPNC promotes Nesh Soni to lead digital marketing
Integrated agency WPNC has promoted Nesh Soni to the role of head of digital marketing, two years after he joined…
digital marketing
‘Old school’ digital strategies holding back marketers
Marketing teams are being held back by outdated digital experience strategies, with nearly a quarter (23%) of UK marketers admitting…
TikTok communities ‘play key role in buying decisions’
It seems that TikTok is not just a site where users mess about all day, making “whacky” videos to entertain…
Messy briefs ‘putting the skids on a third of ad budgets’
Marketers’ shoddy briefing practices not only leave agencies in the dark about what their clients want, they also lead to…
CMOs seek tech that creates new sensorial experiences
Marketing chiefs from around the world believe that Covid-19 has irrevocably blurred the boundaries of content, commerce and culture, with…
Mail ‘one of the most powerful forces’ in post-Covid era
The impact of the pandemic, combined with the acceleration of digital transformation and unprecedented changes in consumer media consumption habits,…
Marketers in high demand as digital stampede grows
Vacancies for marketing professionals soared to record levels over the summer compared to the same period in Covid-hit 2020 as…
Medialab hiring spree adds experience and young talent
Medialab Group is bolstering its team by drafting in both experienced personnel as well as industry “young guns”, as part…
Most marketing teams lack skills to be truly data driven
There is little doubt that fast-changing customer behaviour has forced marketers to be far more fleet of foot and heightened…
Sainsbury’s pools data-driven ad account into Ogilvy
Sainsbury’s has consolidated its digital and data-driven marketing business into Ogilvy following a review sparked by its long-term aim to…