Up, up and away: Digital takeover to drive £27.7bn spend
UK adspend could soon be smashing through all targets, with the latest forecast predicting the sector will be putting in…
digital marketing
‘Kidults’ reject hedonistic years to settle down early
The days when all young adults wanted to do was “have it large” with copious amounts of sex, drugs and…
Google marches on with AI and online shopping boom
Google might be facing more investigations than seen on the True Crime Network, but parent Alphabet is marching on regardless,…
WPNC scoops Crohn’s & Colitis UK digital services brief
Crohn’s & Colitis UK has appointed integrated agency WPNC to develop the charity’s digital services, including a new online hub…
WFH still has a long way to go before mass take-up TBH
The rise of working from home might have divided opinion, with some insisting it is more productive and others claiming…
Pret A Manger hires VCCP for omnichannel expansion
Pret A Manger is ramping up its transformation strategy – accelerated by Covid lockdowns – with the appointment of VCCP…
TikTok jumps in bed with creators for native Spark Ads
TikTok is rolling out its Spark Ads format, which enables brands to piggyback organic videos from the platform’s creators that…
Fake reviews and ‘dark UX’ practices to be made illegal
Online businesses have been warned that it could soon be illegal to write or host fake reviews, while those who…
MSQ heads Stateside as expansion drive gathers pace
Marketing group MSQ is eyeing a slice of the North American market by expanding its multidisciplinary offer to the States,…
‘Data-driven ads will be key’ as spend finally recovers
Just 24 hours after Gartner painted a Hieronymus Bosch-style portrait of a marketing industry still in the grips of Covid…