Don’t be blinkered to the data issues of ‘see, snap, buy’
It has long been recognised that a picture is worth a thousand words – a view reinforced by MIT research…
digital marketing
EU digital adspend soars but GDPR threat looms large
Digital advertising may still have a job to do to prove its effectiveness – and its compliance with GDPR –…
WPNC pumps up craft beer online hub Brew Republic
Brew Republic, a new online club and ecommerce proposition for fans of craft beer designed to bring brewers and beer…
GDPR fuels rise in online ad impressions and cuts costs
It seems that GDPR has not only pushed data firmly onto the boardroom agenda, it has also triggered a rise…
Direct mail revival ‘already under way’ – industry chiefs
Direct marketing industry chiefs have pooh-poohed predictions that direct mail volumes will continue to dive for the next 12 months…
Google Ad Exchange probe threatens online ad mayhem
The online ad industry is facing one of the biggest threats to its current business model after the Irish privacy…
Indicia boss Stagg lands top Merkle EMEA client role
Data-driven performance marketing agency Merkle has recruited Indicia chief Anne Stagg to its EMEA client services leadership team to spearhead…
Salesforce customers fume over CRM outage blunder
Salesforce – one of the biggest suppliers of on-demand marketing software in the world – has been hit by a barrage…
Isn’t it time to make precision marketing great again?
The term precision marketing has become something of a catch-all. It’s been dragged through the mud, misused and misunderstood so…
Digital experience platforms: the CMS to rule them all
As the digitisation of the world continues apace there’s an increasing number of digital channels for marketers to manage, from…