Marketing spend given ‘kiss of life’ as growth returns
Marketing budgets appear to have come out of the doldrums – in the short term at least – with the…
digital marketing
Lastminute division to help brands in-house marketing
Lastminute.com is tapping into the in-housing trend by launching a consultancy to help brands handle their marketing activity internally after…
Porn site blackmailer gets banged up for over 6 years
A man who blackmailed porn site users into coughing up hundreds of pounds to unlock their screens in what police…
Forget gadgets and ‘likes’, Gen Z simply want security
Marketers intent on appealing to Generation Z, that is those aged between 16 to 23 for the uninitiated, could have…
How you can protect your brand from influencer fraud
With Kylie Jenner named as the youngest billionaire in the world by Forbes, the millennial dream of becoming a full-time…
Royal Mail expands DIY direct mail to digital marketing
Royal Mail is aiming to increase take-up of direct mail by digital marketers by integrating its DIY mailing scheme, MailshotMaker,…
TransUnion offloads Latitude agency to Jellyfish group
TransUnion has signalled it will stick to Callcredit’s core data business, after disposing of one of the UK firm’s first…
Fox lands top AAR role as Glazer takes on executive role
Former Lida chief executive Victoria Fox has been appointed CEO of industry marriage broking consultancy AAR, where she will succeed…
AO.com ditches TV to plough budget into social media
Electrical retailer AO.com is pulling out of TV advertising this year to plough its spend into digital and social media…
Omnichannel tech can tackle high street tumbleweed
Retailers searching for a solution to the decline of the UK high street are being urged to embrace omnichannel technological…