Google and Facebook swat off threats and tighten grip
Google and Facebook may be under greater scrutiny than ever but their domination of the UK digital ad market shows…
digital marketing
Sorrell backs AI to boost creativity – not suffocate it
No lesser luminary than Sir Martin Sorrell has backed artificial intelligence to breathe new life into creativity – rather than…
Boohoo torn off a strip for ‘send nudes’ email campaign
Fashion retailer Boohoo has paid the price for trying to boost email marketing open rates after incurring the wrath of…
Digital adspend hits £7.2bn as video plays starring role
As the marketing industry braces itself for the latest IPA Bellwether Report, the IAB has brought some light relief to…
N Brown gets back in shape with digital transformation
N Brown, the one-time lumbering mail order giant, has proved that digital transformation does not have to be “all pain,…
Mapping giant recruits Digitas to run global media brief
Here Technologies, a global leader in mapping and location platform services owned by a consortium of companies including Audi, BMW…
Branded3 co-founders bring top team back for start-up
The co-founders of agency Branded3 are bringing “the band back together” for a digital performance marketing start-up, dubbed Connective3. Vin…
Why digital advertising needs a human touch to thrive
The dark arts of digital advertising analysis are facing a barrage of criticism for failing to give brands a full…
Here we go again: Google back in dock for data tracking
The Court of Appeal has paved the way for iPhone users to sue Google for damages over the alleged abuse…
Cazoo hires chief data officer as start-up preps launch
Cazoo, the used car buying and rental platform backed by Lovefilm and Zoopla founder Alex Chesterman, has appointed Moneysupermarket data…