Armadillo appoints agency’s first digital design director
CRM agency Armadillo is continuing to beef up its senior team following a management buyout in February with the appointment…
digital marketing
Data v creativity…it’s a no brainer, says McKinsey study
Consulting firm McKinsey has waded into the age old debate over data versus creativity by revealing what everyone in the DM…
eBay launches ad targeting platform for local business
eBay Advertising has soft-launched a new platform designed to help local firms reach new customers and build their businesses by…
New order: clients are changing, now it’s agencies’ turn
It’s nearly H2 already. Is everyone on-plan? 2018 always promised change, challenge and opportunity. VUCA (volatility, uncertainty, complexity and ambiguity)…
Lush ‘police spying’ campaign causes massive stink
Cosmetics retailer Lush UK has managed to alienate and infuriate virtually every police officer and organisation in the country with…
‘Cocky’ UK marketers have heads buried in the sand
The vast majority of media and marketing bosses believe their business is as productive or more productive than rivals, yet…
Google faces £3bn High Court battle over data tracking
A group of disgruntled Google users – led by former Which? director Richard Lloyd – has started a class action…
Decision Marketing opens content marketing business
Decision Marketing is launching a new content division – McContent & Design – to offer clients more than 50 years’…
Top brands ‘draw line in sand’ over online ad shambles
The world’s top brands – which just so happen to be the biggest online advertisers, too – have issued their…
Experian data chief joins EasyJet for DM ‘dream team’
EasyJet has made good on its pledge to be a purely data-driven business by implementing a senior marketing team with…