Publishers’ first-party data ‘to be new media currency’
A double whammy of stricter data protection legislation and fears over gaining consumer consent is opening up a major opportunity…
digital marketing
Three agencies battle it out to bag KFC’s direct account
KFC is holding a three-way pitch for its data-driven marketing account, with Havas, MRM and Rapp battling it out for…
New MoD film aims to keep civilians safe on Army land
The Ministry of Defence is launching a public safety film to to urge Brits to stay safe when accessing military…
Revealed: Factors which get Brits to open your emails
Brand recall is more important for email marketing open rates than the subject line’s content but only just, with both…
Data, digital, and tech chiefs see salaries soar by 55%
Data, digital, and technology leaders are reaping the benefits of the pandemic-fuelled stampede to build specialist teams, securing a 55%…
B2B marketers bullish over post-Covid digital growth
The multi-billion pound business-to-business market looks set to buck the Covid cutbacks with two-thirds (65%) of marketers planning to increase…
Facebook proves Covid-proof as spend hits record levels
The early months of the Covid pandemic might have triggered a mass exodus from direct mail, TV, outdoor and even…
What the FLoC? Google’s new adtech ‘breaches GDPR’
Google has admitted that its new adtech system that replaces third-party cookies will not be tested in Europe due to…
Covid demands stretch marketers ‘to breaking point’
As the UK commemorates the one-year anniversary of the first lockdown, it seems that marketers have been sharing the pain…
UK marketers ‘must do more to promote data exchange’
Marketers still have plenty of work to do to convince UK consumers about the benefits of the online data exchange,…