GDPR fuels fall in email marketing but open rates rise
Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25 when…
digital marketing
Love Island stars pump up NHS blood donor campaign
NHS Blood & Transplant is aiming to attract younger blood donors by enlisting the help of the cast of Love…
Dentsu buys digital agency to boost Merkle operations
Dentsu Aegis Network is continuing to strengthen the operations of data-driven agency Merkle by acquiring Namics AG, a leading full-service…
Marketers look to DMPs to seize control of their data
Brands are planning to take greater control of their marketing data by implementing their own data management platforms, amid growing…
Digital spend ploughs on despite caution over Brexit
Brexit uncertainty is continuing to take its toll on marketing budgets, according to the latest IPA Bellwether Report, which shows that…
IDM signs deal with Pearson for international expansion
The Institute of Direct & Digital Marketing (IDM) has signed a partnership with education giant Pearson to expand into international…
Weetabix reprises Ready Brek ‘glow’ for wider appeal
Weetabix Food Company is bringing back to ‘Ready Brek glow’ positioning in a new campaign for the brand under the…
High Court blocks class action over Google tracking
The High Court has thrown out a class action against Google – led by former Which? director Richard Lloyd –…
Digital agency Tug beefs up top team with three hires
Digital performance marketing agency Tug is continuing to beef up its senior team following the appointment of chief creative officer…
St Ives ditches print heritage to rebrand as Kin + Carta
St Ives Group is finally moving away from its 54-year print heritage to rebrand as Kin + Carta to become…