Outdated demographics ‘waste budget and hit privacy’
Marketers and their agencies have been warned they are placing far too much reliance on outdated demographic segments that not…
digital marketing
Kellogg’s Town offers digital playground for CX boost
Kellogg’s has built a new digital experience featuring interactive games, competitions and offers as the brand embraces a data-driven strategy…
VCCP wins Wimbledon as event courts global audience
The All England Lawn Tennis Club, the organisation behind the Wimbledon championships, has appointed VCCP as its global creative agency…
Best a man can get? ‘Toxic masculinity’ hits bottom line
Marketers are being urged to tackle the rise of “toxic masculinity” by ensuring more positive and progressive male portrayals in…
Walkers superfans seal return of Worcester Sauce crisps
Walkers is seemingly bowing to pressure from so-called “superfans” by kicking off a new campaign to hail the nationwide return…
Lidl signs deal with Google and Meta for targeted ads
Lidl is aiming to provide loyalty club members with more tailored advertising after updating its permissions to begin sharing customer…
Data privacy fears ‘scupper plans for personalisation’
UK marketers are increasingly grappling with how to balance personalisation and privacy, amid fears brands simply do not have the…
NCSC uses knight in shining armour for 2SV ad blitz
The National Cyber Security Centre (NCSC) has today unveiled a new multichannel campaign under the Stop! Think Fraud initiative, encouraging…
TikTok beefs up parental controls and ties with adland
TikTok is aiming to appease parents and regulators alike with the launch of a new scheme which enables parents to…
William Hill Vegas appoints Sky Bet agency to account
Evoke Group-owned William Hill Vegas is aiming to cement its strategic transformation and build on the success of the past…