digital marketing


Digest woos brands with DM arm

Reader’s Digest UK is taking on DM suppliers and agencies with the launch of a new company, Direct Marketing Partners,…

facebook strikes IBM ad deal

Brands warned over Facebook bug

Brand owners with Facebook pages have been warned about a new virus spreading across the social networking site, that is…

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£2m drive promotes organic foods

The organic industry is launching a £2m marketing blitz to promote the benefits of organic food and boost consumer demand…


Nissan GB gears up Micra launch

Nissan Motor (GB) is rolling out its first CRM-led campaign for the new Micra, which has already resulted in pre-launch…

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Proximity launches VW Passat push

Volkswagen is launching an integrated marketing campaign for the Passat CC, entitled ‘A little different’, positioning the four door coupé…

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Campaign pushes Nivea Soft

Skin-care brand Nivea is launching an integrated campaign to drive awareness, trial and sales of its Nivea Soft moisturising cream….

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Spicer takes Pulse Group top job

Former EHS Brann group managing director Mike Spicer has been appointed chief executive of independent marketing communications agency Pulse Group….