WPNC to shut its doors as John Watson calls it a day
John Watson, one of the founding fathers of the UK direct marketing industry and a highly respected business leader, is…
John Watson
Watson: Push the envelope to fight ad mail price hike
Royal Mail’s potential takeover by Czech billionaire Daniel Křetínský might be grabbing all the headlines but users of direct mail…
Fundraising in hard times: How charities can succeed
The looming recession and cost of living crisis are not unique events. Our economy goes in cycles: sometimes it’s boom,…
Tributes for ‘direct marketing nobility’ Ivor Samuels
Friends and colleagues have paid tribute to former WWAV, IDM and BBDO chief Ivor Samuels, who has passed away following…
WPN Chameleon rebrands to push integrated offering
WPN Chameleon is rebranding to WPNC as part of its mission to deliver experiences across all channels and deliver powerful…
Industry pays tribute to ‘living legend’ John Watson
Clients, colleagues and friends have joined together to pay tribute to the “living legend” that is direct marketing agency chief…