HH Global in £100m injection to boost Blueberry Wave
HH Global, the marketing execution giant which is backing Blueberry Wave’s international expansion, has secured a £100m war chest to…
omnichannel marketing
Forget Edgar, it’s data that’s really firing up John Lewis
John Lewis and Waitrose might have launched their first joint Christmas campaign only last week but behind the scenes the…
Blueberry Wave expands with offices in the US and Asia
Blueberry Wave has kick-started its push into international markets by setting up offices in both the US and Asia as…
MeritDirect eyes expansion with private equity deal
US data group MeritDirect is targeting further expansion in both its domestic and international markets, including what it calls “strategic…
Dixon seals deal to secure Blueberry Wave expansion
Blueberry Wave has set its sights on international expansion as part of a wider deal which has seen marketing execution…
Blueberry Wave launches OmniFuse engagement hub
Blueberry Wave has launched a new omnichannel customer engagement hub which it claims unites the key elements of best of…
Data issues continue to plague omnichannel marketing
Marketers continue to struggle to assess the effectiveness of their omnichannel campaigns due to disconnects in strategies for reaching consumers…
How Blueberry Wave helps clients navigate data storm
The UK data industry has come a long way since firms relied on a combination of the Electoral Register, product…
Retailers still failing to use data to woo shoppers
Retailers appear to be suffering from an acute case of “all mouth and no trousers” when it comes to providing…