Industry mounts fightback over GDPR direct mail jitters
Senior figures in the marketing industry are urging clients to wake up to the power of direct mail following Royal…
Strategic Mailing Partnership
‘Firms more worried about World Cup effect than GDPR’
Strategic Mailing Partnership chair and direct marketing stalwart Judith Donovan has claimed that mailing houses are more worried about the…
DM industry champions sign up for SMP annual summit
The Strategic Mailing Partnership (SMP) is lining up industry stalwarts John Watson and Rosemary Smith for its second ‘Technical Summit’…
Direct mail giants join war on £10bn postal scammers
The UK’s leading direct mail companies have pledged to share intelligence on scam mailings and work together with law enforcement…
Year Ahead: Judith Donovan on the opportunity for mail
Debate has been raging for years over whether direct mail can really stand the test of time, especially in an…
Mailing house industry body SMP launches online portal
The Strategic Mailing Partnership (SMP), the industry group set up to promote direct mail and build closer ties between mailing…
Direct mail firms braced for financial impact of GDPR
The direct mail community has added its weight to burgeoning concerns over the EU General Data Protection Regulation (GDPR) with…
Industry urged to big up direct mail as revenue falls
The direct marketing industry is being urged to “redouble its efforts” to promote the benefits of direct mail to UK…
Direct mail industry to launch ABC-style audit scheme
Royal Mail and Whistl are to join forces with the DMA, IPA and ISBA to launch a new scheme to…
Direct mail rivals bury the hatchet for industry accord
Royal Mail and its fiercest rivals Whistl, UK Mail and Secured Mail have pledged to work closer together for the…