Whyte, formerly chief executive of McCann Erickson London, replaced Dave Allen, who is now managing director of international operations at Navigant Consulting. His remit spanned France, Germany, The Netherlands, Poland, Portugal and the UK.
Acxiom said in a statement: “We can confirm Stephen has left the business to pursue new opportunities.”
At the time of his appointment in September 2009, the company claimed that Whyte’s agency background meant he was “well connected in European markets” and made him “a natural” to exploit Acxiom’s consumer insight services to help the firms’ global clients.
Whyte was quoted as saying: “The future of marketing lies with analytics-driven insight. Acxiom stands apart in its ability to create this insight and add value for clients across the full marketing spectrum, from data analysis to channel optimisation to creative services and measurement.”
Whyte joined McCann Erickson as client services director for EMEA in 2003 and was promoted to chief executive of McCann London in 2004. McCann said that Whyte had decided to leave the agency after four years as chief executive to “pursue other opportunities”.
Prior to that, he spent four years at Leo Burnett, initially as managing director, and then as chief executive.
To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact firstname.lastname@example.org). If you are an existing user, please log in. If you have forgotten your log-in details please email email@example.com to get them reset!