San Miguel encourages Brits to maintain ‘Holiday Mode’
San Miguel is aiming to get consumers to reconnect with the more carefree, adventurous version of themselves that often only…
News
Ex-RAC data theft duo ordered to pay back £118,000
Two former RAC employees, who pleaded guilty to unlawfully copying and selling over 29,500 lines of personal information, have been…
Mail proves its strength with rise in digital engagement
Direct mail continues to prove its mettle in omnichannel marketing strategies by driving digital engagement, with new figures revealing the…
Tesco shows how far it will go to source its Finest range
Tesco is aiming to spotlight the care it takes to source the highest quality foods from around the world to…
Deloitte UK hires first chief AI officer to drive strategy
Deloitte UK has appointed its first chief AI officer, who will be responsible for driving the firm’s AI strategy across…
CMA forces Google to give publishers greater control
The Competition & Markets Authority (CMA) has imposed what it claims is a “world-first” legally binding conduct requirement forcing Google…
Irn-Bru revives ‘Girders’ anthem for World Cup blitz
AG Barr brand Irn-Bru is getting behind the Tartan Army in the build up to the World Cup by taking…
UK ad exports outpace rivals to reach record £19.4bn
Exports of UK advertising services reached a new record high of £19.4bn in 2025, securing the UK’s position as the…
AI-driven advertising spend set to reach £18bn by 2030
The seemingly inexorable rise of advertising tech will see AI-driven adspend in the UK hit £18bn within four years, representing…
Postcode Lottery and Strava unite for fundraising push
Postcode Lottery has jumped into bed with fitness app Strava for a new campaign designed to turn everyday movement into…
Boss of Horsham rogue call firm hit with six-year ban
The boss of a West Sussex firm which triggered almost 38,000 complaints for unlawful nuisance texts has been banned as…
Rise of agentic web ‘demands major marketing rethink’
Brands are being urged to start treating AI as a second audience as systems increasingly influence how consumers discover, evaluate…
Wonderhood nets brief to build beauty brand Vieve
Fast-growing make-up and beauty brand Vieve, founded by leading make-up artist Jamie Genevieve, has appointed Wonderhood Design to lead a…
Dickies appoints social agency to drive Euro expansion
American workwear heritage brand Dickies has appointed global social-first agency SAMY to lead its European social media strategy, supporting the…
UK firms double down on customer journey investment
UK firms are focusing investment on the customer journey, from AI-enabled service and social selling to faster, more flexible checkout…
Data and tech professionals in demand as AI matures
Demand for specialist technology professionals is continuing to accelerate as businesses increase investment in artificial intelligence, digital transformation and data-driven…
ClearScore appoints agency to overhaul social strategy
Credit reference specialist ClearScore has hired a new digital marketing agency to overhaul its social media strategy, following a competitive…
Posties agree landmark deal for roll out of USO changes
Royal Mail workers have finally voted to accept a new deal on pay, working arrangements and changes to the Universal…
CIM launches rallying cry to tackle the ‘lost generation’
The marketing industry is being urged to help fill the UK’s “experience gap” to ensure young people are not locked…
Tofoo highlights the simplicity of meat-free cooking
Tofoo & Co, one of the UK’s biggest meat-free brands, is urging more consumers to think differently about cooking with…
AG Barr appoints Impero for Funkin Cocktails overhaul
AG Barr-owned Funkin Cocktails has appointed independent agency Impero to work across its Funkin Cocktails RTDs and Funkin Pro Cocktails…
‘Operational friction’ is stifling marketing performance
Half of senior UK marketers score their business’s overall campaign execution as below average (less than 11 out of 20)…
MPs accuse Ofcom of failing to bring Royal Mail to book
Ofcom has failed to change Royal Mail’s “unacceptable” performance, is “not up to the job” of regulating the postal market…
C4 reruns 1966 World Cup final for Alzheimer’s Society
Channel 4 is aiming to raise awareness of dementia and Alzheimer’s Society by broadcasting England’s historic 4-2 World Cup final…
Etsy celebrates ‘ministones’ to flag up all things human
Online marketplace Etsy is aiming to highlight how, as more of life becomes automated and algorithmically flattened, people are craving…
‘Most Disastrous Campaign Ever’ marks Hiscox TV return
Specialist insurer Hiscox has launched the latest iteration of “The Most Disastrous Campaign Ever”, expanding from print, radio and out-of-home…
2-1 to the ASA as bookies are probed for targeting kids
Betting firms that use footballers to promote their services have been hauled up by the Advertising Standards Authority once more…
Primark ‘The Get Away’ shows summer fashion is a steal
Primark has launched its summer collection with a new campaign that taps into the cinematic world of the heist movie,…
‘We need to stop gazing at our navels and make waves’
Advertising effectiveness is being undermined by short-termism, narrow metrics and underinvestment, and the industry must “think big” again to unlock…
Tennent’s World Cup blitz declares it is ‘Time to Dream’
Tennent’s is tapping into World Cup fever with a new campaign starring Game of Thrones’ actor Rory McCann that marks…
Kopparberg shuns summer clichés for ‘Sunshine’ activity
Kopparberg is launching a perfectly-timed new campaign, ‘Bring Me Sunshine’, although it is avoiding the summer clichés of blue skies,…
DunnHumby appoints Reward boss as Bottomley quits
Tesco-owned data and media giant DunnHumby, which powers both the Clubard loyalty programme and the Tesco Media & Insight Platform,…
Brave Bison brings in WPP Open executive to drive AI
Media, marketing and technology company Brave Bison has raided WPP to beef up its AI-driven offering, across both its agency…
Car crash data thief ordered to pay back over £355,880
A motor insurance worker who unlawfully accessed personal information about car crash claims has been slapped with a £355,880.10 confiscation…
Industry woos young with ‘virtual work experience’ plan
The advertising industry is aiming to promote the sector as an exciting and accessible career option for early career talent…
B&Q promotes content chief to senior marketing role
DIY giant B&Q has promoted its head of content, social and PR to director of marketing, effectively becoming second in…
Sainsbury’s appoints first head of CX transformation
Sainsbury’s has recruited its first head of customer experience transformation as the retailer strengthens its top team to drive customer-centric…
Manchester fashion brands appoint Verde for SEO brief
Manchester-based fashion brands Bound and UN:IK are overhauling their organic search strategy, as the businesses look to increase discoverability, expand…
Ofcom slams TikTok and YouTube online safety failings
TikTok and YouTube, two of the world’s biggest advertising platforms, are facing tougher sanctions on online safety in the UK…
Scots energy firm coughs up for 700,000 rogue calls
The Information Commissioner’s Office has battered a Glasgow-based company with a £160,000 fine for making over 700,000 unsolicited marketing sales…
40 million UK consumers plan to watch the World Cup
Anyone in any doubt about the pulling power of football need look no further than a new report which finds…
UK ad industry growth mission gets set for Cannes 2026
The UK advertising industry will once again return to Cannes Lions this June with a Government-backed growth mission to strengthen…
Boots drafts in ex-John Lewis chief for loyalty shake-up
Boots UK has strengthened its senior marketing team with the appointment of former John Lewis Partnership executive Manish Bhagat as…
Brits wake up to the power of second-screen shopping
TV viewing is fast becoming a live shopping environment, with nearly half (47%) of UK consumers using a mobile device…
Carlsberg picks agency for Uefa sponsorship campaigns
Carlsberg Group has handed global creative agency Fold7 the brief to spearhead the brand’s sponsorship deal with Uefa, which it…
ICO warns firms to get in shape for new data complaints
The Information Commissioner’s Office has warned UK businesses they have just one month from today to put a data protection…
Ancestry urges consumers to delve into the unknown
Genealogy giant Ancestry is calling on consumers to explore unanswered questions within their own family histories with a new international…
Adapt or die: AI adoption to double within 18 months
Marketing leaders expect AI-driven automation of marketing work to more than double, from 16% in 2026 to 36% by 2028,…
US group acquires Tangent to drive European expansion
Digital experience agency Tangent, which is backed by Brave Bison chiefs Oli and Theo Green (pictured), has agreed terms to…
Thatchers highlights the positivity of ‘brighter days’
Thatchers Cider is launching a new integrated campaign to tap into the summer season and explore a broader cultural insight…