Ad veteran Toby Hoare lands Wunderman Thompson role
WPP is aiming to show that its newly merged Wunderman Thompson agency is not a Wunderman takeover – dominated by…
News
Marketing body unveils line-up for mental health event
The Marketing Agencies Action Group (MAAG), the UK body born out of the MAA, has revealed the final line up…
TMW Unlimited nets CRM for international trade dept
The Department for International Trade has appointed TMW Unlimited to run its CRM business as the Government department aims to…
Mail on Sunday ad gaffe sparks reader and ASA wrath
Bosses at the Mail on Sunday – the title which once ran under the strapline “A newspaper, not a snooze…
Marketing spend given ‘kiss of life’ as growth returns
Marketing budgets appear to have come out of the doldrums – in the short term at least – with the…
‘Wolves of Wind Street’ gang are banged up for 12 years
A gang of four men, who called themselves “The Wolves of Wind Street”, have been jailed for a total of…
Pre-paid funeral firm’s marketing plans buried by ICO
Pre-paid funeral service Avalon Direct has dug itself into a large hole after being fined £80,000 for making unlawful marketing calls…
Dare promotes Mbeboh to MD in top-level shake-up
Digital agency Dare has promoted business director Atem Mbeboh to the role of managing director, as part of a wider…
Amazon ‘losing the battle against fake five star reviews’
Amazon has been accused of unwittingly sanctioning a flood of fake five-star reviews for virtually unknown brands in a move…
Industry chiefs lead the tributes to Rosemary Smith
Senior figures, friends and colleagues from the data and direct marketing industry have paid tribute to former DMA chair, Opt-4…
Canadian data regulator to monitor Equifax for 6 years
The Equifax data breach might have gone down as one of the biggest in history but, apart from a £500,000…
US fintech enters UK market with Noddle acquisition
TransUnion is continuing to offload non-core businesses acquired through its £1bn purchase of Callcredit by completing the sale of the…
Bounty ditches broker deals after £400,000 ICO fine
Bounty UK has been forced to scrap all its contracts with data brokers following a £400,000 fine from the Information…
Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally completed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
Rosemary Smith, DM industry champion, passes away
Rosemary Smith, one of the most influential figures in the data and marketing industry and a recognised authority on data…
Barber scoops Havas global role after new biz boom
Havas new business queen Tracey Barber has been rewarded once more for her sterling work for the agency group by…
TV firm whacked for illegal filming at maternity clinic
The TV production company behind last year’s Stacey Dooley Children in Need documentary – which specialises in exposing human rights…
WPP axes Possible UK brand in merger with Mirum
WPP is continuing to rationalise its agency brands by axing digital shop Possible in the UK in a merger with…
Tesco boss confirms major Clubcard investment plans
Tesco boss Dave Lewis has confirmed that the retail giant is to splash the cash on its Clubcard loyalty scheme…
Facebook buckles over EC data transparency demands
Facebook has finally bowed to pressure from the European Commission and consumer protection authorities to be more transparent over how…
Flying Macallan ad brought down to earth with a thump
Macallan whisky has had its wings clipped by the ad watchdog after a TV spot portraying a man leaping off…
Lastminute division to help brands in-house marketing
Lastminute.com is tapping into the in-housing trend by launching a consultancy to help brands handle their marketing activity internally after…
Top brands savaged for not paying data protection fee
Reckitt Benckiser, Coty UK, Prezzo, Caterpillar, Condé Nast and Ubisoft are among the major brands which have been named and…
Brussels chiefs to launch probe of Microsoft data deals
Brussels data protection chiefs are set to launch an internal investigation into cloud and software deals between EU institutions and…
Porn site blackmailer gets banged up for over 6 years
A man who blackmailed porn site users into coughing up hundreds of pounds to unlock their screens in what police…
Mission hands group CEO role to Big Dog chief Clifton
The Mission Marketing Group – the company behind Bray Leino Yucca, Krow, Big Dog and Story UK – has promoted…
Companies warned that GDPR compliance is not enough
Over ten months after GDPR came into force, companies have been warned that simply complying with the new regulation is…
Oliver picks ex-TBWA boss Stainer for global client role
In-house specialist agency Oliver has boosted its global senior leadership team with the appointment of former TBWA and BBH chief…
Virgin Money embraces AI to tackle credit card churn
Virgin Money has turned to Jaywing’s artificial intelligence product, Archetype, to gain a deeper understanding of its credit card customers…
Tesco plans Clubcard boost after months of cutbacks
Tesco is planning a fresh revamp of its Clubcard loyalty scheme, amid reports that it wants to offer greater incentives…
Triple whammy holding back customer lifetime value
Despite growing awareness that customer lifetime value (CLV) is a better method for measuring success than return on investment (ROI),…
Newham council under cosh for Gang Matrix data leak
The London Borough of Newham has been whacked with a £145,000 fine for disclosing the personal information of more than…
Publicis eyes $5bn Epsilon as data gold rush continues
The data-driven marketing industry is set for yet another mega deal, following confirmation that Publicis is considering a bid for…
ITV ramps up addressable TV with ad-tech partnership
ITV is aiming to increase its share of the burgeoning addressable TV market by signing a partnership with adtech firm…
Facebook secures positive coverage with Telegraph deal
Facebook is trying to win over the chattering classes by paying for sponsored content in The Telegraph that paints the…
Forget gadgets and ‘likes’, Gen Z simply want security
Marketers intent on appealing to Generation Z, that is those aged between 16 to 23 for the uninitiated, could have…
Swansea telemarketing gang guilty of ‘free’ boiler fraud
A gang of four men who ran a huge telemarketing scam out of an office in Swansea, which it is…
Royal Mail expands DIY direct mail to digital marketing
Royal Mail is aiming to increase take-up of direct mail by digital marketers by integrating its DIY mailing scheme, MailshotMaker,…
MC&C rebrands The Kite Factory to focus on ‘ideas’
Mike Colling has finally taken his name off the front door of his agency, with the business rebranding The Kite…
‘If you’ve got it, flaunt it’ cosmetic surgery ad gets snip
A radio ad for a cosmetic surgery company, which featured a woman apologising for showing off her new body and…
‘Toothless’ charity preference service under new attack
The Fundraising Preference Service has been branded “toothless”, after it was revealed that fewer than a quarter of the charities…
TransUnion offloads Latitude agency to Jellyfish group
TransUnion has signalled it will stick to Callcredit’s core data business, after disposing of one of the UK firm’s first…
Unlimited Group boosts B2B with Direction Group deal
Unlimited Group has opened its corporate chequebook once more by making B2B business Direction Group its third acquisition in a…
Fox lands top AAR role as Glazer takes on executive role
Former Lida chief executive Victoria Fox has been appointed CEO of industry marriage broking consultancy AAR, where she will succeed…
Denham: ‘If you’re serious Zuckerberg, drop ICO appeal’
Information Commissioner Elizabeth Denham has called Mark Zuckerberg’s bluff, following his assertion that Facebook wants greater Internet regulation, insisting if…
Critics pour scorn on Mark ‘I love GDPR’ Zuckerberg
Facebook boss Mark Zuckerberg, whose company is the subject of at least seven separate data protection investigations under GDPR by…
MRM McCann hires Pearce as CEO as Foot steps down
MRM McCann has appointed former TMW Unlimited boss Chris Pearce as chief executive, succeeding Olly Foot who has quit for…
Virgin Media ‘to lose millions in online outage pay-outs’
Virgin Media could be facing a compensation bill of up to £8m a year from new Ofcom rules which will…
From junk mail to junk shop, Cavers opens new venture
Former creative chief Mike Cavers is aiming to prove there is life after direct marketing by setting up a “brocanteur”…
AO.com ditches TV to plough budget into social media
Electrical retailer AO.com is pulling out of TV advertising this year to plough its spend into digital and social media…