Get a move on: Gen Z the most critical online shoppers
Generation Zers may have been branded workshy, selfish and greedy – as well as anxious and “purpose-driven” – but now…
News
O2 and Virgin Media deal green light to fuel pitch frenzy
With the UK competition watchdog giving its initial approval to the £31bn merger of O2 and Virgin Media, the two…
Irish open Facebook probe after Brussels intervention
Another day, another Irish Data Protection Commission investigation launches into Facebook’s seemingly blatant disregard for customer data, but this time…
Put your foot down: Brands gear up for road to recovery
Marketers are finally feeling bullish about a post-Covid boom, and, despite the latest IPA Bellwether Report revealing a further decline…
Tech staff join marketers in coronavirus ‘mental hell’
It seems that marketers are not alone in being at breaking point during the pandemic, tech professionals are also struggling…
Data platform set up by ex-Just Eat chiefs plots growth
An automated data collection and analytics platform, launched by two former JustEat chiefs in 2017, has raised £1.1m to fund…
Ocado appoints Libby Kinsey as head of data science
Ocado Technology, a division of the online grocery retailer, is beefing up its senior team with the appointment of a…
Co-op overhauls marketing team as Matt Atkinson exits
The Co-op is understood to be scrapping the role of chief customer and membership officer – following the exit of…
NatWest retail marketing chief takes top job at Aviva
Aviva has lured NatWest’s retail banking marketing chief to Cheryl Toner take a new top marketing role as the insurance…
Microsoft $20bn deal for Siri creator boosts health blitz
Microsoft is beefing up its artificial intelligence expertise for healthcare companies with the eye-watering $19.7bn (£13.3bn) acquisition of Nuance Communications,…
Hegarty hails ‘magic of data’ in Genie freelance start-up
Sir John Hegarty, the man who once grumbled that “data creates nothing; but creativity has all the time”, appears to have…
Avon rings the changes with first campaign on TikTok
Avon, the global beauty company that can trace its roots back to the 1880s, has made its debut on TikTok,…
Publishers’ first-party data ‘to be new media currency’
A double whammy of stricter data protection legislation and fears over gaining consumer consent is opening up a major opportunity…
Apple and Google ban update to contact tracing app
The NHS Covid-19 contact tracing app – which has had more calamities than Mr Bean – has hit yet another obstacle after…
DMA calls on Scots politicians to back data manifesto
DMA Scotland is calling on candidates in next month’s Scottish Parliament elections to demonstrate their support for the industry body’s…
Jaywing beats off all to pick up outdoor retailer Rohan
Outdoor clothing and footwear specialist Rohan has appointed Jaywing to deliver a brand and creative strategy centred on growth. Following…
TikTok rocked by fresh claims of 18 violations of GDPR
Marketers’ love affair with TikTok might be growing stronger by the day but so too are concerns over the social…
HMRC hunts data boss to boost analytics and insight
HM Revenue & Customs is hunting for a chief data officer to head up its 90-strong team and strengthen the…
Wunderman unveils adtech solution to replace cookies
Wunderman Thompson has joined the stampede to devise new adtech solutions to replace brands’ reliance on third-party cookies, by launching…
Facebook ‘not bothered’ over data leak affecting 533m
Facebook is risking the wrath of both consumers and regulators alike after refusing to notify any of its half a…
Go Inspire looks to Harman to drive expansion strategy
Former Royal Mail Group managing director of media Jonathan Harman has joined Go Inspire in a key non-executive role as…
Havas CX triumphs in VW pitch to land CRM account
Havas CX London has broken up one of the industry’s longest client-agency relationships after scooping the joint Volkswagen Group UK…
Decision Marketing Data Clinic: Betting on winners
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Consumers say they would exchange data to stop ads
Consumers are so fed up with intrusive online ads following them round the Internet that nine in ten (91%) would willingly…
Vauxhall brand is as British as fish and chips, ASA rules
Vauxhall Motors has seen off a challenge to its assertion that the car marque has been a “British Brand since 1903”…
Concerns grow as nuisance call gripes hit four-year high
Fears are growing over a return to the bad old days of nuisance call bombardment with official figures showing consumer…
REaD Group signs InfoSum deal to boost data matching
Data and insight company REaD Group has signed a partnership with identity infrastructure provider InfoSum to make REaD’s UK-wide permissioned…
New digital regulator vows be ‘tough’ on US tech giants
The UK has officially launched the Digital Markets Unit, which ministers boast will be a “tough new regulator” to clamp…
‘Loadsamoney’ Brits plan to spend, spend, spend savings
Retailers are being urged to get in shape for consumers to splash the cash, with new figures claiming that Brits…
Call to relax laws on data sharing to boost the economy
The Government’s plan to put data at the heart of its economic growth strategy has been boosted by a new…
Waitrose appoints Emma Isaac to top marketing role
Waitrose has appointed former NatWest, Barclays and British Airways marketing chief Emma Isaac as its new head of brand marketing…
Three agencies battle it out to bag KFC’s direct account
KFC is holding a three-way pitch for its data-driven marketing account, with Havas, MRM and Rapp battling it out for…
Industry sees a chink of light at the end of Covid tunnel
Just over a year since the UK was plunged into its first Covid-19 lockdown, the data-driven marketing industry is finally…
Ecommerce to triple to $1.4tn as clothes sales go XXXL
The online home shopping market is set for a new wave of expansion on the back of the Covid pandemic,…
Samaritans signs up Three to fight mental health crisis
Mobile giant Three UK has signed three-year partnership with Samaritans with the aim of tackling the nation’s escalating mental heath…
Jingle all the way: ‘Sonic IDs’ in tune with under 35s
To many they are simply annoying jingles that stay in your head all day long; to others they are “sonic…
GDPR helps firms stave off cyber attack bombardment
Some may reckon GDPR needs an overhaul but British businesses have found the cyber security measures it enforces have saved…
Royal Mail offers free Parcel Collect to boost take-up
Royal Mail is stepping up its assault on the home shopping parcels market by offering its Parcel Collect service –…
New MoD film aims to keep civilians safe on Army land
The Ministry of Defence is launching a public safety film to to urge Brits to stay safe when accessing military…
M&S joins UK coalition to digitally upskill the nation
Marks & Spencer is stepping up its drive to tackle the digital skills shortage by joining a coalition of major…
Ofcom warns Virgin Media to ‘up its game’ over payouts
Ofcom has been forced to intervene following a major customer backlash against Virgin Media, amid claims the company has reneged…
Revealed: Factors which get Brits to open your emails
Brand recall is more important for email marketing open rates than the subject line’s content but only just, with both…
Teleperformance hit by exposé over WFH ‘staff spying’
Contact centre giant Teleperformance, whose clients include Google, Facebook, Apple, Microsoft, Netflix, VW, Dell, HP and Philips, has been flayed…
Dumped: Brits would rather deal with ex than cold calls
A lockdown starts to ease, any brands thinking of using cold call telemarketing as part of their recovery plan should…
BA and Marriott to pay £38.4m GDPR penalties ‘on tick’
British Airways and Marriott International have agreed to cough up the combined £38.4m they owe in GDPR fines, although it…
Data, digital, and tech chiefs see salaries soar by 55%
Data, digital, and technology leaders are reaping the benefits of the pandemic-fuelled stampede to build specialist teams, securing a 55%…
B2B marketers bullish over post-Covid digital growth
The multi-billion pound business-to-business market looks set to buck the Covid cutbacks with two-thirds (65%) of marketers planning to increase…
TUC warns that AI is ‘robbing workers of their dignity’
Britain’s trade union barons have joined forces with legal experts to warn that huge gaps in UK law over the…
Glam frock: Brits set to ditch trackies as lockdown lifts
Retailers must get ready for a huge surge in spending over the coming weeks, as Monday’s planned lifting of the…
WPP pools insight units for data-driven marketing boost
WPP has hatched a plan to invest more than $200m (£146m) to build a new data operation housed within media…