Specsavers ‘Relationship Aid’: Sorry, what did you say?
Had enough of Valentine’s Day yet? Well, we must admit we have, but it seems that this year every brand…
News
DVLA brings in ‘Clampy’ in AMV car tax evasion debut
The DVLA is tackling vehicle tax evasion with a new campaign by AMV BBDO, which marks the agency’s first work…
Shelter homes in on media shop Beyond after review
Housing and homelessness charity Shelter has reappointed independent agency Beyond to handle its media account – which it has held…
CIM joins coalition to call for Govt skills partnership
The Chartered Institute of Marketing has joined forces with leading UK professional and membership bodies to call for a stronger,…
Morgan Freeman joins A-list for Warburtons celebration
Warburtons is continuing to tread the Hollywood red carpet, with Morgan Freeman following in the footsteps of Robert De Niro,…
Radio ‘helps brands break through performance plateau’
The case for including radio advertising in the media mix has been strengthened by a new study which claims that…
Recruitment ‘go-slow’ means firms miss out on talent
The advertising and marketing industry might still be grappling with how AI will affect future jobs but most businesses are…
Staff woes hit agencies as AI tightens grip on industry
The full force of the storm that the agency market is facing has been laid bare as AI reshapes the…
Disney gets spanked for Predator ‘severed body’ poster
Disney, the company once known for its child-friendly, schmaltzy animations, has been battered by the ad watchdog over a “disturbing”…
LNER plays on the jam to highlight ease of train travel
LNER is taking on the frustration of motorway traffic jams to champion the ease, comfort and freedom of long-distance train…
Scam ads cost Brits £44m but tech giants made £430m
Fresh evidence has emerged on how social media platforms are raking in profits from scam advertising, with a new analysis…
Drive for AI and data to push tech spend over $6trillion
It seems businesses large and small have dismissed fears of an impending “AI and data crash”, with technology spending set…
Publicis London hires duo as global creative directors
Publicis London has appointed joint global creative directors, as part of plans to strengthen chief creative officer Noël Bunting’s leadership…
Guidance ‘black hole’ sparks charity soft opt-in warning
Charity marketers have been warned to take a “softly, softly” approach to the new data protection rules which came into…
Still looking to WFH? You’ll be lucky as roles dry up
Marketing professionals looking for a roles that will enable them to work fully remotely could be in for a long…
Reach brings in GenAI tool to combat Google Overviews
Media giant Reach, the company which has over 120 brands including The Mirror, Express, Daily Star, Manchester Evening News, and…
Weight Watchers hires media shop to bulk up business
Weight Watchers International is plotting a major shake-up of its media strategy as it looks to build its digital services…
Jittery Brits the most sceptical about email marketing
UK marketers are walking an increasingly fine line, with Brits leading the world in subscribing to email marketing and text…
Sacked postie’s start-up takes on Royal Mail and Whistl
A former Royal Mail postman, who was dismissed for misdelivery of mail, claims to have revolutionised the door-to-door mailshot market,…
Lads, lads, lads? Forget it, footie fans are far more ‘sick’
Just 9% of male football fans in the UK say they feel represented by the advertising they see, with the…
It’s complicated: Trust in all ads rises but there’s a snag
The public’s trust in advertising has reached a five-year high across all media channels, however, beneath the surface, consumers have…
Influencer marketing ‘must grow up to thrive in 2026’
Claims that 2026 will be the year when influencer marketing is forced to prove its value as a mature, accountable…
AA signs Times Media deal to big up £66.6bn sector
The Advertising Association is aiming to bring its landmark “Advertising Pays 25” report to life, demonstrating how the industry helps…
Industry urged to adopt new GenAI best practice guide
Advertisers, agencies and media owners are being urged to embrace a new set of guidelines for generative AI in advertising,…
Dentsu appoints duo to bolster leadership media team
Dentsu UK&I has overhauled its senior team with the appointment of James Bailey as media CEO, and Shenda Loughnane in the expanded role of market lead for…
Waitrose goes to the final frontier for Gastronaut blitz
Waitrose is launching a new brand campaign, The Gastronaut, following on from The Perfect Gift festive romcom by paying homage…
‘Incestuous’ and ‘harmful’ mobile ad ripped down by ASA
Further evidence has emerged on the difficulties of keeping children safe online following a ruling over a “seriously offensive” mobile…
Co-op scraps price-matching ads after Aldi complaint
Co-op has been forced to rip down a price-matching campaign after the ad watchdog ruled the retailer had failed to…
ICO wades into Grok AI row with data protection probe
The net is closing in on Elon Musk’s X and xAI companies with the Information Commissioner’s Office the latest regulator…
Industry suffers lack of joined up AI and digital skills
Tension between rapid technological change and stagnant organisational skills is threatening the UK’s marketing competitiveness, with the vast majority of…
‘Ill-prepared and work shy’ graduates being left behind
Today’s graduates are missing out on job offers in marketing and advertising because of a lack of professional maturity and…
‘Be afraid. Be very afraid’: Pot Noodle ‘slurp’ returns
Pot Noodle’s infamous “slurp” – which has proved something of a love it or loathe it strategy, especially online –…
Brands up loyalty spend as ROI, data and retention soar
Loyalty programmes are now the driving force behind most marketing strategies, with brand owners ploughing more than half of their…
Elvis is king as Next 15 takes axe to House 337 brand
Next 15 has scrapped the House 337 brand in favour of Elvis, three months after the agencies merged their operations…
Omnicom Media appoints UK influencer marketing chief
Omnicom Media has named Stevie Johnson as head of Creo in the UK, in a new role that will see…
Motorsport UK picks agency to steer transformation
Motorsport UK, the organisation that oversees every level of the sport, from grassroots and club racing through to elite championships,…
Havas Helia beats off four to retain Avanti West Coast
Avanti West Coast has reappointed Havas Helia to handle its CRM and loyalty account following a statutory review run internally,…
Call for bigger teeth to bite big tech as $8bn fines fail
Regulatory penalties against US tech giants are in danger of being treated as the “cost of doing business”, with Alphabet,…
AA/WARC reaction: Trust or bust for a 2026 ad thrust
This week’s AA/WARC Expenditure Report has painted a far more positive picture than the recent IPA Bellwether Report, with the…
Calvin Klein owner signs up OpenAI for marketing boost
PVH Corp, one of the world’s largest clothing companies which owns Calvin Klein and Tommy Hilfiger, has signed a partnership…
M&S is the top UK brand yet again despite hack attack
Last year might have been a classic annus horribilis for Marks & Spencer following the devastating ransomware attack that brought…
Exposed: Why launching an agency is a risky business
The perils of setting up a marketing company have been laid bare in a new analysis which reveals that over…
DfE woos bored professionals in VCCP training debut
Department for Education (DfE) is ramping up its drive to attract professionals to consider training others at college in the…
Ain’t no stopping us now: 2026 adspend to top £50bn
The global and domestic economy might be as fragile as Donald Trump’s ego, but UK advertising continues to smash through,…
Fintech thisbank plays on heritage through Equimedia
JN Bank has undergone a major rebranded in the UK after being bought out by UK and US investers, with…
TMW reigns supreme in major Accenture Song shake-out
Accenture Song has finally ditched the Unlimited brand – first adopted in 2014 when the business was owned by Creston…
Axa blitz exposes the hidden language of financial abuse
Axa UK is aiming to to help consumers better recognise the warning signs of domestic abuse, focusing on the everyday…
Marketers are finally starting to think like consumers
Despite being consumers away from work, marketers are often accused of being out of touch with the realities of modern…
Medialab raids Brainlabs for new chief product officer
Independent media agency Medialab has further strengthened its senior team with the appointment of top Brainlabs’ executive Mark Syal as…
Meta cleans up as ‘high risk’ dodgy finance ads spread
Social media might be the marketing and advertising industry’s go-to channel but it has now also overtaken email as the…