Bellwether: Rise of precision, accountability, and results
New figures from the Q1 IPA Bellwether Report reveal the majority of UK firms revised their total marketing budgets down, in…
News
Another day, another multi-billion pounder hits Google
Google is facing yet another multi-billion pound legal challenge in the UK, with fresh claims that the tech giant has…
ICO flags up MFA as law firm is hit by UK GDPR penalty
The Information Commissioner’s Office has sent out a fresh warning to companies that handle highly sensitive and confidential personal information…
Foot Locker steps up data strategy with new platform
Foot Locker, the US-owned multinational retailer of footwear, sportswear, youth apparel and accessories which runs 60 outlets in the UK,…
Six Brazilian butt lift ads get slapped down by regulator
Six cosmetic procedure providers have been spanked by the ad watchdog for pressuring customers, exploiting women’s insecurities or trivialising medical…
Mattel signs analytics deal to boost global engagement
Mattel is aiming to bolster consumer insights and engagement by expanding its relationship with Google Cloud as the Barbie and…
Birra Moretti pushes ‘piaceri semplici’ in global ad blitz
Birra Moretti is launching a new global campaign to bring to life its Italian heritage by promoting the joy of…
Meta restarts Europe AI data grab after opt-out U-turn
Tech giant Meta is rebooting its scheme to train its AI models on the data of both UK and EU…
Love hurts: Online dating hit by rise in AI scam attacks
Online dating might be hard enough as it is but now those looking for love are facing a new threat…
Squeamish brands pull ads from major news publishers
The advertising industry is facing a major breaking news problem, with the abundance of stories – from Trump’s tariffs to…
Cycling UK aims to shift up a gear with Elvis rebranding
Cycling UK, the UK’s cycling charity, has today unveiled a new brand identity, as part of its mission to create…
Ofcom steps up fight against dodgy network providers
Ofcom is ramping up its enforcement programme against network providers which fail to ensure the phone numbers that they have…
WPP tackles revolt with free beef ragu and garlic bread
WPP is busting the myth that there is no such thing as a free lunch by wooing staff back to…
Visitors become star of the show in Mme Tussauds blitz
Madame Tussauds London is shifting away from celebrity figure-centric communications by putting the spotlight on the interactivity of the visitor…
Maya Angelou flies over the rainbow for Virgin Atlantic
Virgin Atlantic is launching a new global multi-channel campaign designed to champion the travel company’s spirit of openness and travelling…
Just 3% of brands have no plans for AI personalisation
Personalisation efforts might be patchy at best, but brands are not giving up the ghost just yet, with 97% of…
Charities urged to create seamless digital experiences
Fast online load times, clear asks and easy to complete forms should be a top priority for charities’ digital strategies,…
Ford Pro lets doers do the talking in latest campaign
Ford Pro, the company’s commercial vehicles division, is taking a no-nonsense approach to promoting its vans by celebrating workers and…
Belvoir Farm appoints agency for new brand platform
Premium drinks company Belvoir Farm has appointed independent agency Joint across brand and product marketing following a competitive process. Founded…
Personalisation is still a struggle, UK marketers admit
Consumer marketers continue to struggle with personalisation, with only just over two-fifths (44%) believing their campaigns and content are effectively…
News UK buys into Brave Bison after Fifth Group deal
News UK has agreed to sell influencer marketing agency The Fifth Group to Brave Bison-owned social strategy and creative agency…
Identity crisis: Clichéd ads alienating UK consumers
Brands stand accused of continuing to rely on regional stereotypes and clichéd portrayals in their advertising that fail to reflect…
Recruitment on the up despite rise in National Insurance
Marketing companies and agencies may have been dreading this month’s rise in National Insurance Contributions but hiring activity is already…
Naked mixes it up with train-triggered DOOH activity
Naked Smoothies is launching what is claimed to be the first ever train-triggered creative on the Transport for London network…
Trump’s tariffs fuel fresh call for ‘Buy British’ campaign
US president Donald Trump’s “Liberation Day” tariffs have fuelled a surge in interest in British goods, with more and more…
Most consumers don’t know ads pay for online services
Advertisers and online platforms are being urged to better inform consumers about the trade-offs that sustain free digital services, as…
‘Be affordable, convenient, and authentic or fall behind’
While UK consumer confidence falters under persistent economic pressures, Britain is still a land of opportunity for brands to adapt…
Schick Hydro Silk ad blitz captures awkward moments
Schick Hydro Silk is relaunching its brand with a tongue-in-cheek campaign designed to redefine the role shaving plays in women’s…
Deliveroo expands retail media network with SMG deal
Deliveroo is aiming to drive further growth of its advertising and media offering, Deliveroo Media, with consumer brands and non-endemic advertisers,…
Royal Mail to build parcel locker network at Sainsbury’s
Royal Mail is ramping up its attack on InPost and Amazon by signing a major deal with Sainsbury’s to instal…
X faces mega fine as Brussels turns the screw on tech
US president Donald Trump is likely to have that seemingly permanent grin wiped off his face this week amid reports…
M&C Saatchi appoints new group chief strategy officer
M&C Saatchi Group UK is strengthening its integrated leadership team with the appointment of a new group chief strategy officer,…
London Eye starts year-long campaign for 25th birthday
The London Eye is marking its 25th birthday with the launch of a year-long, multi-channel campaign focusing on the human…
Brits give existing homes a facelift as moving costs soar
Home improvement brands are being urged to up their game on the back of a new study which reveals that…
UK banks join with tech giants in fight to counter fraud
The UK’s biggest banks have joined forces with leading technology companies to counter fraud and protect consumers, build confidence, and…
WPP steps up data arms race with InfoSum acquisition
WPP is aiming to supercharge its data operations with the acquisition of “clean room” pioneer InfoSum, which will sit within…
Frenemy at the gates: Industry battles with future of AI
The marketing and advertising industry is facing a classic dilemma over the adoption of artificial intelligence tools, with most professionals…
Workers revolt at corporate plans to ditch DEI and ESG
UK businesses thinking of pushing their diversity, equity, and inclusion (DEI) and environmental, social and governance (ESG) responsibilities to the…
‘Mammoth’ campaign aims to save ‘at risk’ orangutans
Borneo Orangutan Survival UK is aiming to tap into the upcoming National Wildlife Week (April 5-9) to educate the British…
The7stars ties with Starcount for geo-targeting tool
Independent media agency is launching a new audience insights and activation platform, designed to tackle the growing challenges surrounding precision…
Very Group opens in-house data-driven creative agency
The Very Group, the company behind Very.co.uk and Littlewoods, is taking on the agency market with the launch of its…
‘Henry VIII’ clauses threaten to derail data reform bill
Privacy campaigners have issued a stern warning to ministers that the Data (Use & Access) Bill could trigger a widespread…
PayPal expands retail media platform into UK market
PayPal is rolling out its new advertising platform in the UK, following a successful US launch, tapping into its banks…
Brands tap into digital budgets to boost DOOH spend
Nearly all (95%) omnichannel advertisers plan to maintain or increase digital out of home spend in the next 12 months,…
Collapsed 23andMe warned over UK customer data sale
US biotech genetic testing company 23andMe has been warned that the personal information of its UK customers remains protected by…
ITV bolsters data-driven advertising platform, Planet V
ITV has boosted its addressable TV advertising offering, providing increased targeting and insights for major advertisers through its self-serve platform,…
Bauer completes acquisition of Clear Channel Europe
Bauer Media Group has completed its acquisition of Clear Channel Europe, in a move which will see the company add…
Top brands resist pressure from Trump and boost DEI
US president Donald Trump’s executive orders targeting diversity, equity, and inclusion (DEI) and sustainability initiatives might have pressured the likes…
Yahoo hires Paramount CMO for global marketing role
Yahoo has drafted in the executive who played a key role in launching streaming service Paramount+ to lead the company’s…
ICO apologises for backlog of data protection complaints
The Information Commissioner’s Office has made the unusual step of issuing an unprompted apology over its complaint handling procedures, insisting…