Advertising Association picks Tesco chief as president
The Advertising Association has appointed Tesco chief customer officer and executive sponsor for for diversity and inclusion Alessandra Bellini as…
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To BCC, or not to BCC – ICO fine answers the question
Companies which fail to provide adequate training to staff on bulk email practices – which can lead to unsecure use…
Tesco customer data ‘not affected’ as hackers strike
Tesco has moved swiftly to reassure customers that there is “no reason” to believe any of their personal data has…
WPNC promotes Nesh Soni to lead digital marketing
Integrated agency WPNC has promoted Nesh Soni to the role of head of digital marketing, two years after he joined…
Ogilvy drives into the lead as DMA finalists are revealed
Ogilvy UK has emerged in pole position among the DMA Awards finalists with 22 entries on the shortlist – including…
Businesses claim ESG issues are just marketing puffery
Most businesses continue to behave as if environmental, social, and governance (ESG) issues are just a sideshow, with many believing…
Personalisation battered by unactionable customer data
Four-fifths of retail marketers consider personalisation key to driving both increased revenue and better customer experiences, although a quarter are…
Decision Marketing Data Clinic: Revving up car market
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Ad budgets up again but the fat lady’s not singing yet
The advertising and marketing industry is continuing its impressive recovery from the depths of Covid despair, with Q3 budgets increasing…
New horizon for metaverse: Facebook plots rebranding
Facebook is understood to be planning to relaunch under a new umbrella brand within days, which would not only house…
NHS Blood & Transplant blitz to tackle donor shortfall
NHS Blood & Transplant is launching its first blood donor recruitment campaign since the outbreak of Covid-19 as part of…
John Lewis ad fuels hundreds of complaints to watchdog
The Advertising Standards Authority has been inundated with complaints over John Lewis’ Home Insurance ad, which, depending on your stance,…
BrewDog issues ‘gold plated’ apology as ASA snarls
BrewDog has issued an uncharacteristic apology over the mistakes it made for the “solid gold” beer can promotion – in…
Third-party data sales up as brands go on supplements
Believe everything you read and you might be forgiven for thinking that the market for third-party data is on its…
‘Old school’ digital strategies holding back marketers
Marketing teams are being held back by outdated digital experience strategies, with nearly a quarter (23%) of UK marketers admitting…
All forms of discrimination rife in marketing industry
Age, gender and racial discrimination are still alive and kicking marketing professionals where it hurts, and, despite the best efforts…
Deaf, dumb and blind brands pooh-pooh CX feedback
Outstanding customer experience (CX) might well be one of the key drivers of purchasing decisions and long-term brand loyalty but…
TikTok communities ‘play key role in buying decisions’
It seems that TikTok is not just a site where users mess about all day, making “whacky” videos to entertain…
Virgin Media O2 unveils first joint campaign by VCCP
Virgin Media O2 is launching its first joint proposition since the £31bn mega merger earlier this year, with an integrated…
Discord of the Ring: Court rules against Amazon device
Amazon has urged customers who have installed its Ring doorbell – which it is claimed helps to keep burglars, chancers…
Man Utd raids N Brown to sign first data science chief
Manchester United has raided online shopping giant N Brown Group for its latest signing, bringing in Dominic Jordan as the…
Chris Ward steps down from Klive for a new venture
Klive co-founder and chief executive Chris Ward is stepping down after nearly four years at the business, which was launched…
Reach eyes data boost with John Lewis chief on board
Reach, the company behind the Mirror, the Express, the Star, and a raft of regional press, has signalled its intention…
Marketers fear being fingered by ‘greenwashing’ rap
Marketers are increasingly getting the heebie-jeebies over working on sustainability campaigns due to fears that their company or clients will be accused…
Former Kantar Euro chief joins MSQ’s expansion drive
Agency group MSQ is continuing its seemingly relentless pursuit of growth by recruiting former Kantar European CEO of consulting Bart…
Ingenuity secures three top hires and procurement deal
New business consultancy Ingenuity has unveiled a raft of strategic appointments and a partnership with marketing procurement consultancy Don’t Forget…
Irish ‘helped Facebook create GDPR consent loophole’
The Irish Data Protection Commission has been accused of aiding and abetting Facebook to develop a “GDPR bypass”, allowing the…
Covid behaviour sticks as shoppers plot online Xmas
Despite widespread cynicism, it seems many people are hanging on to behaviours they adopted during the height of the Covid…
Study finally reveals the most potent off and online mix
Marketers may be seemingly ploughing their budgets online as if it is going out of fashion but the most powerful…
Govt warned over plans to scrap human review of AI
Government plans to scrap human review of decisions automated decisions made by AI – including recruitment and loan eligibility –…
Messy briefs ‘putting the skids on a third of ad budgets’
Marketers’ shoddy briefing practices not only leave agencies in the dark about what their clients want, they also lead to…
Brand purpose campaigns ‘drive customer acquisition’
Industry creative chief Steve Harrison might have to eat his own caustic words on brand purpose marketing campaigns after a…
Skills shortage could bring online shopping to its knees
UK consumers may already battling with fuel shortages, sky-high gas prices, an HGV driver crisis and empty shelves but online shopping…
Covid triggers new rules of engagement – adopt or die
Marketers must gear up for a new era of consumer engagement, sparked by – surprise, surprise – the coronavirus, on…
Footballers cry foul over ‘abuse’ of performance data
Hundreds of professional footballers are threatening to sue major betting, entertainment and data collection firms over what they claim is…
UK supermarkets ‘losing millions from online shopping’
UK supermarkets might have emerged as the big winners from the Covid-induced online shopping stampede but it seems the higher…
‘Advanced TV’ ads set to advance into the mainstream
Data-driven TV, which allows brands to overlay their first-party data onto a raft of behavioural and purchase information, is expected…
CMOs seek tech that creates new sensorial experiences
Marketing chiefs from around the world believe that Covid-19 has irrevocably blurred the boundaries of content, commerce and culture, with…
Android devices ‘sharing sensitive data, with no opt-out’
Android mobile phones are secretly collecting and sharing highly sensitive consumer data – including health, religious, dating and even web…
Brave promotes former intern Caroline Paris to ECD
Creative agency Brave, which can trace its roots back to the Billington Cartmell Group, has promoted one-time intern Caroline Paris…
Data reforms could lead to Govt meddling, ICO warns
Government plans to give the Secretary of State the power to approve or reject Information Commissioner’s Office codes of practice…
UM nets extra portion of Just Eat global media business
IPG agency network UM has grabbed another slice of Just Eat Takeaway.com’s global media planning and buying business, following a…
Asda turns to Blue Yonder thinking for tech overhaul
Asda is embarking on a major business transformation programme following its £6.8bn acquisition in February, boosting its relationship with Blue…
Four in ten have ditched adland for a change of career
The advertising industry has been hit by an exodus of staff, with more than two-fifths (42%) of workers quitting the…
Telegraph caught with trousers down on data security
The Daily Telegraph’s recent attack on Information Commissioner Elizabeth Denham’s reign, in which the newspaper claimed she had chased headlines…
Public trust in ads up but it still trails other industries
UK advertising’s image is finally starting to improve – up from its 2015 nadir when 44% of the public said…
Currys unveils first UK loyalty club in brand relaunch
Currys has launched its first ever UK loyalty scheme, offering customers access to discounts and benefits, in a move that…
‘Meditating’ Salesforce ad swerves offensive complaints
An ad for CRM giant Salesforce, which featured a woman overcoming her noisy working from home environment by levitating off…
Clubcard data in driving seat for Tesco growth strategy
Tesco’s Clubcard scheme – which not that long ago was being sidelined for price cuts – is once again at…
Creative production studio Brave Spark joins MSQ fold
Marketing group MSQ has made its third acquisition of the past 12 months by swooping for award-winning creative production studio…