DM Trust invests in plan to help vulnerable consumers
The DM Trust is investing an additional £30,000 to workshops that will help contact centre managers and trainers to understand…
News
Global brands commit to go beyond GDPR compliance
The World Federation of Advertisers – which represents the likes of Unilever, Mars, Shell and Danone – is launching an…
Coombs exits OgilvyOne as WPP gears up for rebrand
OgilvyOne chief executive Jo Coombs is leaving the agency just under a year after being promoted to the top role…
DVLA reappoints Marketing Metrix to data business
Marketing Metrix has been reappointed by DVLA to further develop a segmentation and data visualisation system, two years after first…
Armadillo CRM appoints new client services director
Armadillo CRM, the Bath-based agency which secured a management buyout in February, has made its first major appointment since the…
Bosses guilty of 2.5m illegal calls hit with six year ban
Two directors of a company that bombarded consumers with more than 2.5 million automated calls have become the latest bosses…
War on TPS abuse claims double scalp with £400k fines
Two firms West Yorkshire firms have been fined a combined £400,000 by the Information Commissioner’s Office as the regulator continues…
Booming UK data economy could unlock an extra £7bn
The UK data economy is already the largest in Europe – with an estimated annual value of £73.3bn – and…
GDPR and Brexit uncertainty hits marketing budgets
The long-awaited upturn on direct marketing budgets has yet to materialise, according to the latest IPA Bellwether Report, which shows…
Smaller agencies gain more budget from major groups
The days when retained agencies picked up all the work from their clients appear to be drawing to a close,…
Marketers claim obsession with data is killing creativity
Arguments over what comes first, the data or the creative, have been vexing agency minds for decades. But marketers, it…
Bungling council rapped for Grenfell Tower data breach
Kensington & Chelsea Council has been battered by the Information Commissioner’s Office after a bungled Freedom of Information request saw…
Wetherspoons ditches social media over data misuse
Pub chain JD Wetherspoon has ditched its social media accounts, citing the “misuse of personal data” and the bad publicity…
Facebook beats ICO and EU with GDPR awareness push
Facebook has stolen a march on the Information Commissioner’s Office – and the social media giant’s rivals – by launching…
Wunderman chief steps up at WPP as Sorrell jumps ship
Wunderman and WPP Digital chief executive Mark Read has become joint chief operating officer at WPP – alongside the head…
Former MAA chiefs sign assets deal for new trade body
Two former chairmen of the Marketing Agencies Association (MAA) have set up a new organisation to acquire the trade body’s…
Booming CRM sector set for further growth under GDPR
The CRM software market – once claimed to be just a flash in the pan – has now overtaken database…
ASA launches crackdown on UK rural delivery charges
Online retailers are facing a major crackdown on misleading claims about delivery charges to consumers from next month, with the…
ICO enlists brands for DIY public awareness campaign
The Information Commissioner’s Office is taking a collaborative approach for its long-awaited “Your Data Matters” public awareness campaign – launched…
ASA gets arsey over ‘offensive’ Wish.com online activity
Online retailer Wish.com has been spanked by the ad watchdog over a series of digital ads which promoted sex products…
Most email marketers send campaigns on the wrong day
Email may have been a key weapon in the marketer’s armoury for nearly two decades but most brands are still…
Lords demand clampdown on ‘murky’ online ad industry
The House of Lords Communications Committee has slammed the online ad market – despite hailing the wider industry as a…
Personalisation strategy puts Lovehoney virgins at ease
Online adult retailer Lovehoney is hailing the implementation of a new customer experience platform for an increase in converting first…
Mission buys Krow and aligns agency with Big Dog
The Mission – the marketing services company behind 15 agencies including Big Dog, Bray Leino Yucca and Story – has…
Denham confirms GDPR hotline gets 500 calls a day
With just over six weeks to go before GDPR comes into force the Information Commissioner Elizabeth Denham has said that…
![UnlimitedGroup_090418-1[3]](https://www.decisionmarketing.co.uk/wp-content/uploads/2018/04/UnlimitedGroup_090418-13-260x146.jpg)
Unlimited restructures to bring data and creative closer
The Unlimited Group, the organisation behind TMW Unlimited and Prophecy Unlimited, is undergoing yet another restructure, this time with the…
Avios loyalty club to be axed in UK and merged with BA
The Avios loyalty scheme is set to be axed in the UK this summer, with members being switched to the…
Royal Mail slapped by ICO for 300,000 unlawful emails
Royal Mail might be licking its lips in anticipation of a boost in direct mail volumes thanks to the ICO’s…
Mint Global signs up top speakers for this month’s event
DecisionMarketing has signed as a media partner for The Global Marketing Alliance’s Mint Global summit, being held in London later…
Sainsbury’s plots major overhaul of Nectar programme
Just weeks after buying the Nectar loyalty scheme, Sainsbury’s is already plotting a major overhaul of the programme by trialling…
Facebook admits over a million Brits hit by data scandal
Facebook has admitted that the Cambridge Analytica data slurping scandal has actually affected way more people than first revealed, with…
You’re nicked: Humberside cops hit by £130k data fine
Humberside Police has been whacked with a £130,000 fine by the Information Commissioner’s Office after a catalogue of failings in…
Stack hires Merkle DBG data chief as Kimber departs
MSQ Partners agency Stack has appointed Merkle DBG’s Mark King as its first chief data officer to succeed data strategy…
TMW Unlimited recruits Brian Brady as creative director
TMW Unlimited is strengthening its creative team with the appointment of Brian Brady as creative director, reporting to chief creative…
DMA demands answers over threat to third-party data
The DMA is calling on the Information Commissioner’s Office to provide urgent guidance on how third-party data will be affected…
Barclays Bank hauled up for ‘misleading’ online fraud ad
Barclays Bank’s attempt to steal a march on its rivals in the fight against online fraud and cybercrime have been…
Brands to spend £3.3bn on social media ads this year
The Facebook data row and ongoing concerns over accountability and measurement are unlikely to halt the march of social media…
BBD Perfect Storm lands place on Etihad Airways roster
Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect…
Acxiom faces $25m hit from loss of Facebook data deal
Acxiom has admitted that Facebook’s decision to scrap third-party data deals could cost the company up to $25m (£18m), amid…
Facebook tears up data deals with Acxiom and Experian
Facebook is to pull the plug on third-party data partnerships – including lucrative deals with Acxiom, Experian and Epsilon –…
Equifax hires new chief exec from private equity giant
Equifax has shunned internal candidates to appoint a permanent successor to chief executive Richard Smith – who was “retired” in…
Sex charged Magaluf Booze Cruise ad sunk by watchdog
The company behind the “Magaluf Booze Cruise”, which featured in The Inbetweeners Movie, has been slapped down by the ad…
Major marketing cock-up triggers £1m fine for SkyBet
The Gambling Commission has slapped a £1m fine on SkyBet for huge failings over how it dealt with problem gamblers…
Vacancies for data protection officers rocket by 700%
Parish councils might be praying for divine intervention to enable them to afford to hire data experts but other organisations…
Ad industry body reiterates immigration controls threat
The Advertising Association has reiterated its warning that the marketing industry will be hit hard by restricting immigration from the…
Data deletion tsunami claims blown out of the water
Claims that companies will be inundated with data deletion requests once GDPR comes in to force in May appear to…
Four years on, Govt to clamp down on data T&Cs at last
The days of tech firms hiding behind confusing and lengthy privacy policies to manage their data practices could finally be…
Scottish firm behind 200m nuisance calls gets raided
While the Cambridge Analytica scandal keeps the headline writers toiling away, the Information Commissioner’s Office is continuing its clampdown on…
ICO finally publishes GDPR legitimate interest guidance
With fewer than 60 days to go until GDPR compliance D-Day, the Information Commissioner’s Office has finally released its guidance…
Govt mulls beefing up ICO as CA warrant is delayed
Culture Secretary Matt Hancock has revealed that the Government will look into strengthening the powers of the Information Commissioner’s Office…