Subscription analytics set to grow 1,214% to $126.5bn
Brand owners will increasingly abandon internal hardware systems to embrace cloud-based subscription data analytics services, with the global market forecast…
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P&G switches to Google Cloud for analytics and AI drive
Procter & Gamble, the packaged goods giant behind Fairy, Gillette, Pampers and Lenor, is strengthening its relationship with Googe Cloud…
Ocado hunts tech staff as it turns away new customers
Online grocery giant Ocado is creating hundreds of new tech jobs – including roles covering data science, artificial intelligence and…
Joint venture offers brands ‘local at scale’ marketing
Brands aiming to tap into consumers’ new love of shopping local have been given a boost with the launch of…
‘Spymaster’ Google outlaws ads for consumer tracking
Google is likely to raise more than a few eyebrows by banning the advertising of products and services which track…
Data transfer red tape awaits as new Brexit blitz begins
The UK Government is attempting to breath new life into its marketing activity to promote what it claims will be…
Royal Mail fined for missed targets but ducks Covid slap
Royal Mail has been delivered a further blow to its finances after being whacked with a £1.5m for failing to…
Festival of Marketing reveals line-up for online event
The Festival of Marketing 2020 is going digital, delivering a week-long global event designed to address the biggest issues facing…
Data professionals confident of avoiding Covid jobs cull
As the UK braces itself for a Covid-19 job cuts bloodbath, professionals working in the data industry have revealed they…
McCann scoops global brief as SAS plots expansion blitz
Data analytics giant SAS has appointed McCann Worldgroup as its first global marketing agency following a competitive pitch, as part…
Renault signs Google deal to accelerate data strategy
Renault is aiming to speed up its digital transformation by signing a multi-year deal to implement Google Cloud for data…
Lidl hires We Are Social for digital marketing business
Lidl GB handed its social media marketing account to We Are Social, following a review that kicked off in January…
Consumers call for AI crackdown as ICO begins probe
Consumers are becoming increasingly alarmed about the rise of artificial intelligence, and are demanding tougher regulation and more accountability of…
55 London makes triple appointment to expand team
Global data business 55 London, a division of You & Mr Jones, has made three key appointments to its analytics…
Shell forced to axe misleading ‘carbon neutral’ Go+ ad
A radio ad campaign promoting the Shell Go+ loyalty club has been pulled off air following a raft of complaints…
Publicis appoints Daimler chief to boost ‘Power of One’
Publicis Groupe is beefing up its “Power of One” data-driven marketing model by poaching one of its senior clients at…
Unlimited pools B2B agencies to create TMW Business
Unlimited, the marketing services group behind TMW Unlimited and Nelson Bostock, is rebranding its B2B agencies under the TMW Business…
Fears rise over backlash from ‘track and trace’ fiasco
Marketing businesses are growing increasingly critical of the Government’s handling of the coronavirus pandemic, amid heightened concerns that its botched…
Irish data regulator ‘go-slow’ triggers judicial review
The Irish Data Protection Commission is facing a judicial review of its operations following complaints over its handling of GDPR…
Macmillan revamps fundraiser as AMV activity breaks
Macmillan Cancer Support is overhauled its major fundraising programme for the World’s Biggest Coffee Morning by allowing hosts to hold…
MSQ campaign woos new voters in Scotland and Wales
The Electoral Commission is launching a new marketing campaign to support voter registration in Wales and Scotland following a change…
Over half of brands have increased spend since outbreak
Covid-19 may have knocked many companies’ marketing plans for six but more than half (52%) have actually increased their spend…
Charities ramp up digital as mail and phone also return
Two-thirds of charities have overhauled the way they communicate with supporters during lockdown, ushering in a new era of increased…
Unlimited launches group behavioural science operation
Unlimited has set up a new division staffed by neuroscientists, research practitioners, trend analysts, data scientists and behavioural scientists to…
Ocado boom to push M&S shoppers to back of the queue
Marks & Spencer customers licking their lips at the prospect of getting their food delivered through Ocado could be left…
Digital ad industry groups balk at Apple ‘double opt-in’
Apple’s plan to force apps to gain additional consent from users before tracking them online has been slammed by a…
OneTrust mass sackings spark wrongful dismissal claim
US privacy giant OneTrust, which recently signed a major deal to be the DMA’s “responsible marketing partner”, has become embroiled…
Consumers stay connected as 85,000 online shops open
The online shopping boom looks to be here to stay, with consumers embracing the change and tens of thousands of…
M&S relaunches Sparks for digital-only loyalty scheme
Marks & Spencer is planning a major overhaul of its Sparks loyalty programme, ditching the physical cards and relaunching it…
Samsung appoints Rapp to handle UK social media brief
Rapp has scooped its first major account since merging with Proximity London last month, with leading electronics brand Samsung handing…
Data advice for pubs has ‘more holes than Swiss cheese’
The Information Commissioner’s Office has finally published its guidance on how pubs and restaurants should handle customers’ personal data just…
DMA rounds up industry gurus: Your country needs you
The DMA is calling on member organisations and individuals to sign up to the Recovery Advice for Business scheme, which…
Ian Haworth exits WPP to launch creative consultancy
Ian Haworth has left WPP after nearly five years in senior international creative roles to go it alone and launch…
CMA demands new laws to rein in Facebook and Google
The competition watchdog is calling on the Government to introduce tough new laws to break the stranglehold Google and Facebook…
GB Group ‘well-positioned’ as profits increase by 40%
GB Group is continuing its impressive growth with full year revenues up 39% to £199m, including a double-digit (11%) rise…
Merkle appoints insider to lead data-driven integration
Merkle has created a new senior role to help brands drive the integration of their adtech, martech and data capabilities,…
Diet Coke break marks first campaign since lockdown
Coca-Cola is launching its first campaign since hitting the pause button on all marketing activity in March, in response to…
Brands spanked for Pride tokenism in LGBTQ+ backlash
Further evidence of marketers’ blinkered attitude has emerged in a new study revealing a fall in the number of LGBTQ+…
‘Smug’ marketers blind to what makes consumers tick
Marketers and their agencies are so obsessed with fame, image and money that they overestimate the importance of these aspirations…
Blue Monday for electro-pop giants in price-fixing row
Keyboard and electronic drum kit makers Roland and Korg – whose sound defined the Eighties’ synth-pop of bands from New…
Rogues hang up as nuisance calls plummet in lockdown
Covid-19 might be wreaking havoc with all areas of business but it seems to have also put the wind up marketing rogues, with…
Agencies unveil diversity-led apprenticeship programme
The IPA and Creative Pioneers are backing a new apprenticeship scheme for young creatives, designed to help tackle the dominance…
Facebook ad boycott targets EU as top US brands join
The Facebook advertising boycott campaign, which has already seen 160 companies – including major brands including Unilever, Levi Strauss, Starbucks,…
Over 10,000 customers join EasyJet data breach action
The law firm which launched an £18bn class action claim against EasyJet, just days after the airline reported a massive…
Wunderman Thompson rolls out ‘agency inside’ globally
In a classic case of “if you can’t beat them, join them” Wunderman Thompson is rolling out its inhousing operation…
Royal Mail under fire as direct mail volumes slump 63%
Royal Mail’s efforts to promote direct mail during the Covid-19 lockdown have been branded “too little, too late” with the…
Most Brits fear advertisers will get track and trace data
Fears that the UK’s Covid-19 track and trace programme could have a detrimental affect on the data-driven marketing industry appear…
New Jaywing CEO ditches Epiphany brand in shake-up
Jaywing is axing its Epiphany brand and folding it into the main agency as part of new chief executive Andrew…
Germans stomp on Facebook over ‘illicit’ data sharing
The German high court has upheld an order for Facebook to stop the “illicit” practice of collecting and using customers’…
D&B lines up $1.4bn IPO to value business at $8.4bn
Anyone in any doubt of the value of data and analytics need look no further than Dun & Bradstreet, a…