More brands join ISBA cross-media measurement pilot
The launch of the UK’s first ever cross-media measurement programme has moved ever closer, with ISBA’s Origin scheme switching to…
News
Gemma Collins battered in crack down on ‘fat jab’ ads
Eight companies advertising prescription-only medicines used for weight loss have been sat on from above by the ad watchdog this…
New ‘foodie youngsters’ fry British household finances
The era of kids being fussy eaters is apparently well and truly over, with today’s youngsters being global foodies, not…
Incubeta makes six senior hires to drive client growth
Global digital performance marketing agency Incubeta UK has revealed a wave of senior hires across its UK business, reflecting increased…
Round 1 to ICO as TikTok opens £12.7m penalty appeal
TikTok has failed in its initial attempt to get its £12.7m UK GDPR fine thrown out even before its appeal…
Ex-Chelsea chief becomes David Lloyd Clubs’ first CMO
David Lloyd Clubs has appointed former Chelsea FC top marketer Claire Cronin to newly created role of chief marketing officer…
Publishers accuse Google of AI Overview double theft
A consortium of publishers and advertisers has lodged complaints in both the UK and EU over Google’s AI Overview, amid…
Orange Amps hires agency to tune up online presence
Orange Amps, the British amplifier brand used by Stevie Wonder, Jimmy Page, Tony Iommi and Noel Gallagher and many others,…
Reach for the sky: Marketers adopt NASA ‘Tiger Teams’
Marketing chiefs are increasingly turning to techniques developed by NASA to set up so-called “Tiger Teams”, comprising small, cross-functional units…
ICO calls for online ad giants to build privacy-first tools
The Information Commissioner’s Office has launched a consultation on a new enforcement approach designed to unlock privacy-preserving alternatives to the…
Child bed poverty exposed in new hard-hitting campaign
Mattress brand Simba is launching a sobering snapshot of Britain’s hidden child bed poverty crisis in a new film, laying…
Asda goes back to 1970s for ‘That’s Asda Price’ return
Asda is once again going back to the future, having already resurrected “Rollback” it is now digging up “That’s Asda…
Three move on up as Fuse builds senior leadership team
Omnicom Media Group-owned global sport and entertainment agency Fuse has made a trio of promotions as it looks to strengthen…
Ex-Edit chief Arnold returns to head Salocin consulting
The Salocin Group has appointed a new managing partner of its advisory and consulting practice, bringing back former Edit chief…
M&S goodwill gift card email sparks scam attack fears
Marks & Spencer’s attempt to woo customers back by sending out thousands of £10 gift cards to those affected by…
Supermarkets set to fight the good fight on obesity
The Government wants supermarkets, as well as food and drink brands, to be on the front line of the fight…
New Look channels AI tool for CX strategy makeover
Womenswear fashion chain New Look is turning to an AI-driven solution to unify customer data as it strives to deliver…
Escape to the country: Brits ditch city life for rural idyll
Younger people and families are increasingly trading city skylines for countryside calm, as the UK undergoes an ever-evolving transformation and…
Brands wake up to influencer marketing ‘growing pains’
Creator marketing might be booming – with Goldman Sachs claiming the sector will be worth $480bn by 2027 – but…
Asos battles backlash with launch of UK loyalty scheme
Online fast fashion giant Asos is aiming to defuse the row over its decision to close some customer accounts over…
Bellwether at 25: IPA hails rise of the ‘trusted indicator’
The IPA is marking the 25th anniversary of its Bellwether Report with a special edition compendium capturing the evolution of…
VCCP lands brief to recruit further education teachers
The Department for Education has hired VCCP as its lead strategic and creative agency to spearhead the recruitment of further…
ASA sends Listerine donkey TV ad to the knacker’s yard
A TV ad for Listerine, which featured a toothy animated donkey extolling the virtues of the brand, has been forced…
Discerning Brits seek value, rewards and personalisation
After two years of post-pandemic recalibration, consumers are getting back in the shopping habit once more, but far more cautiously,…
Agencies ‘must fix broken fees system or face decline’
Advertising and marketing agencies are being urged to grasp the nettle and finally ditch reliance on charging by the hour…
Brands can now use John Lewis Partnership data offsite
The John Lewis Partnership has boosted its retail media offer by allowing brands to activate ad campaigns across a range of…
New-look UK data regulator appoints first chief exec
The top team of the new Information Commission is starting to take shape after current deputy chief executive and chief…
Simon Spyer leaves Iris to launch ‘something special’
Simon Spyer, the CEO of data driven and performance marketing at Iris, has quit the agency after eight years and…
Mission drafts in oil man as new boss of agency group
Mission Group has shunned the agency world to appoint its new chief executive, instead opting for a man who has…
Brits expect data transparency not smoke and mirrors
Nearly two-thirds (59%) of consumers are uncomfortable with their data being used to train AI systems but rather than rejecting…
Evri expands locker network as WFH changes take hold
The online shopping industry has been given another boost with parcel delivery company Evri planning to set up 10,000 lockers…
Ofcom: Online crackdown working; more action on way
Tech companies will be forced take action to stop illegal content from going viral, prevent terrorism content and explicit deepfakes…
Business chief slams ICO after crash data theft case
One of the so-called “North-West gang of eight”, who was prosecuted by the Information Commissioner’s Office for obtaining customers’ contact…
Entry-level jobs plummet as UK businesses turn to AI
School leavers and graduates are facing an uphill struggle to get on the career ladder in the UK, with entry-level…
Cannes 2025: Have tech giants finally replaced D’Ott?
As the dust settles on yet another Cannes Lions International Festival of Creativity – and finance directors across the land…
North-West gang of eight guilty of mass crash data theft
Eight men from the North-West have been found guilty of unlawfully accessing and obtaining people’s personal data from vehicle repair…
Fuse serves up Sipsmith Top Seed Gin at Wimbledon
London distillery Sipsmith has unveiled a major campaign by newly appointed global sport and entertainment marketing agency Fuse to launch…
Jamie Oliver backed anti-junk food group slams OOH ban
Outdoor media giants JCDecaux and Global have been accused of censoring an award-winning poster campaign by Jamie Oliver-backed youth organisation…
Last orders: Govt mulls calling time on £6bn booze ads
The Government is risking the wrath of the booze industry – as well as the advertising and marketing sector –…
The £161bn question: Will EU renew data transfer deal?
The European Commission has launched a major consultation on whether to renew the UK’s data transfer deal with the EU,…
UK shoppers want retailers to be ‘friends with benefits’
The recent spate of cyber-attacks on UK retailers – including M&S, Co-op, North Face and Harrods – has failed to…
Most GenAI marketing tools ‘already passed sell-by date’
Another day, another AI warning for marketers, amid claims that professionals are pouring more and more time and money into…
Guardian ad escapes ASA ban despite play on F-word
Guardian News & Media has avoided censure by the ad watchdog over a pop-up ad that appeared on the Guardian…
Data Act jitters build as firms face race to get in shape
The Data (Use & Access) Act 2025 might already be on the Statute Book but the Law Society of England…
Small screen, big change: Mobile overtakes TV viewing
Brand owners and their agencies need will be adapt their ads to be viewed in miniature rather than on widescreen…
Findmypast hires agency to step up assault on Ancestry
UK genealogy service Findmypast is aiming to step up its challenger brand strategy with the appointment of a new agency…
Sainsbury’s ramps up price promise with new TV blitz
Sainsbury’s is continuing to challenge what it sees as misconceptions over its pricing strategy with a new value campaign, which…
Ecommerce shake-up ‘could generate £7bn in exports’
Ministers are being urged to implement a new ecommerce blueprint which it is claimed will supercharge UK small business exports…
£380m Govt plan to boost agencies but SMEs cry foul
UK agency body the IPA has joined the Advertising Association in throwing its weight behind the Government’s Industrial Strategy &…
Spend, spend, spend: Brits seek solace at the shops
The cost of living crisis might stil be raging but Brits are maintaining strong spending power, with nearly two-fifths (38%)…