WPP brings in ex-Unilever chief Weed to sit on board
WPP – whose biggest client is Unilever – has appointed the company’s former global marketing chief Keith Weed to its…
News
Brawn vs brain? Data geeks try to win Rugby World Cup
Big brands might be preparing for a scrum down over who can triumph at the Rugby World Cup in Japan,…
The Gate recruits ‘JWT’ chief Peon to head up creative
MSQ Partners agency The Gate has appointed Wunderman Thompson executive creative director Lucas Peon to spearhead its creative team, succeeding…
Double-glazing firm smashed for 520,000 illegal calls
GDPR might now be grabbing all the headlines but it seems many marketers are still ignoring PECR – the legislation…
Aldi exacts revenge on Tesco in cheap as chips ad war
The battle royale between supermarket chains over which is the cheapest has taken yet another twist after a complaint by Aldi…
DunnHumby launches tech lab to fuel retail innovation
DunnHumby, the Tesco-owned data science business which has been one of the pioneers of data-driven marketing in the retail industry,…
Nationwide boosts insights with Qlik platform roll-out
Nationwide Building Society, which has committed to invest over £4bn in new technology over the next five years, has signed…
Loyalty card fraud trial exposes ‘back door’ data theft
A major fraud perpetrated against two of the UK’s leading loyalty programmes – Tesco Clubcard and Boots Advantage Card –…
Battersea pools offline media business into Medialab
Battersea Dogs & Cats Home has appointed Medialab to handle its offline fundraising media strategy and buying as part of…
Data-driven TV boost as C4 signs deal with Sky AdSmart
The UK’s addressable TV market has received yet another boost with Sky signing up Channel 4 to its AdSmart targeting…
Blue State nets UN charity brief to ease refugee crisis
UNHCR, the UN Refugee Agency, is aiming to ramp up its digital fundraising efforts in the UK by appointing agency…
Hugh Treacy takes stake in iD as agency plots expansion
Former Arnold KLP chief executive Hugh Treacy has secured an equity stake in brand experience agency iD and taken up…
Cancer Research picks Notts agency for search account
Cancer Research UK has handed Nottingham-based digital marketing agency Impression a new brief to help raise awareness of its charity…
Scott nets TwentySix CEO job as Huddleston steps back
MSQ Partners digital agency TwentySix has overhauled its senior management, with founder Gail Dudleston handing over the reins for the…
Deloitte recruits Dave Harris for new in-house agency
Deloitte has appointed one of the industry’s most experienced chiefs – the former Lida, Wunderman, Draft FCB and Gyro executive…
BA case may open floodgates for psychological claims
Legal action against British Airways over last year’s data breach will be the test case for whether lawyers can prove…
Experiential bonanza hails Land Rover Defender launch
Jaguar Land Rover is urging drivers to reach for the skies in a major experiential campaign to support the launch…
Government under fire over online data collection blitz
The Information Commissioner’s Office is investigating reports that Prime Minister Boris Johnson has ordered “targeted and personalised” data to be…
TMW beats off all-comers to retain HSBC customer task
TMW Unlimited bosses can rest easy – for a few days at least – after HSBC has decided to extend…
Asos hunts for CRM agency just weeks after axing staff
Online fashion giant Asos is reportedly on the hunt for agency to handle a tracnhe of its CRM activity, just…
ICO urges SMEs to ‘prepare for all scenarios’ over Brexit
The Information Commissioner’s Office is stepping up its campaign to get small and medium sized businesses to “prepare for all…
GDPR compliance stutters as companies lose interest
Nearly 18 months after GDPR came into force, over half of UK firms have admitted they have yet to become…
Heal’s shows burning love to Elvis with lead agency role
Furniture and homeware retailer Heal’s has appointed Elvis as its lead creative agency in the UK following a five-way competitive…
Deliveroo not over the moon as ASA bans ‘playful’ ad
Deliveroo’s “playful” attempt to show how it can deliver food the length and breadth of the country – and even…
Agency set up by ex-Home Fundraising chiefs goes bust
The charity agency launched by two former directors of the defunct door-to-door firm Home Fundraising has itself gone bust, just…
M&S hires ex-Clubcard chief for Sparks card revival
Marks & Spencer is aiming to inject new life into its Sparks loyalty scheme by recruiting former Tesco Clubcard director…
H&M to launch ‘buy now, pay later’ for loyal shoppers
Fashion chain H&M is aiming to tackle the high street blues by boosting its loyalty programme with the launch of a…
Ecrebo brings in US veteran to head up marketing team
Retail loyalty marketing specialist Ecrebo – backed by former Air Miles and Nectar chief Sir Keith Mills – has turned…
Offal row: Google rips down café’s ‘offensive’ faggot ad
Someone better get on the blower to Kerry Foods to warn bosses to review any plans they might have to…
Brilliant Noise scoops Asashi Europe marketing overhaul
Asahi Breweries Europe Group, home to brands including Asahi Super Dry, Pilsner Urquell and Lech, is plotting a major overhaul…
Unlimited raids Publicis to boost group data operations
Unlimited Group, the company behind TMW, Prophecy, Walnut and Nelson Bostock, is aiming to beef up its data credentials by…
Dr Martens kicks off ‘Tough as You’ worldwide ad blitz
Dr Martens is launching its global autumn/winter 2019 campaign through We Are Social, designed to showcase the brand’s heritage and…
Facebook urged to come clean over fresh data breach
Pressure is mounting on Facebook to “tell all” over yet another mass data breach – which it is claimed has exposed…
Martin Lewis flays ‘unethical’ UCAS email campaign
Fresh from forcing Facebook to buckle over scam ads, MoneySavingExpert.com founder Martin Lewis has now turned his fire onto university…
Industry award launched to honour Rosemary Smith
The Data Protection Network is launching a new industry award to recognise the huge contribution made by Rosemary Smith, the…
Just Eat debuts programmatic mailshots to curry favour
Just Eat is making its direct mail debut after signing a deal with programmatic firm Paperplanes to help the online…
New offensive opens in war to prove Google flouts GDPR
Google’s Authorised Buyers real-time bidding system, used by millions of websites to serve ads to users, deliberately leaks personal data…
Inside Ideas Group drafts in global social media director
Inside Ideas Group, the in-house agency specialist which owns Oliver and Dare, is beefing up its senior team with the…
Brands face $5 trillion data breach double whammy
The widespread adoption of digital technology is set to spark double trouble for brand owners which suffer data breaches, with soaring fines…
Tesco woos Clubcard users with new wave of discounts
Tesco is continuing to reward loyal customers with a new three-week campaign that will offer exclusive discounts for Clubcard members….
Mondelez ditches ‘disgraceful’ Dairylea Twitter activity
Mondelez International has ended up with cheese rather egg on its face after pulling an ad for Dairylea showing a…
Omni what? Marketers talk cobblers, say tech bosses
Marketers are so obsessed with their own jargon that they are driving their IT counterparts bonkers, creating an even greater…
Third-party cock-up triggers Yves Rocher data breach
Cosmetics and beauty giant Yves Rocher – which axed its UK website earlier this year – has been hit by…
Privacy group urges ICO to spank King’s Cross developer
Big Brother Watch has called on the Information Commissioner’s Office to throw the book at the King’s Cross Central development…
Stack steers drive to tackle Tottenham Court Rd hazard
MSQ Partners agency Stack has taken matters into its own hands following a spate of accidents since London’s Tottenham Court…
Shoddy data spills 20% of marketing spend down drain
The pursuit of quality marketing data may have started even before Stan Rapp and the late Lester Wunderman were growing…
‘Wool is just as cruel as fur’ ad campaign pelted by ASA
A seemingly innocuous outdoor ad for animals rights charity Peta, designed to urge consumers not to wear wool, has been…
Second-party data market ‘explodes’ due to GDPR fears
Companies are increasingly turning to second-party data – customer information shared on a private basis – due to increased scrutiny…
Teletext sweats as two-year data breach is uncovered
Teletext Holidays bosses are likely to be getting hot under the collar after the firm became the latest to potentially breach GDPR,…
Brits plan to shun overseas brands online post-Brexit
With many Brits bracing themselves for post-Brexit shortages of food, medicines and fuel, others are planning to shun brands from…