GenZers are workshy, selfish and greedy, say millennials
Oh, young people don’t you just love ’em; sadly it seems they don’t love each other much and a battle…
News
Brands big and small flock to data-led addressable TV
Adland might find it unpalatable that data is now king but even die-hard Madmen will now be forced to admit…
Veterinary practice puts balls on the line in ad offensive
Brand owners might be fretting over what they can include in their UK ads after the regulator deemed two seemingly innocuous commercials “harmful”…
DMA jumps into bed with US software giant OneTrust
The DMA has signed a major commercial contract with OneTrust, the US privacy software giant valued at $1.3bn (£1.1bn), which…
Thank the Lord: Parish and town councils get GDPR aid
Parish and town councils GDPR fears have been eased following divine intervention from the Information Commissioner’s Office, which is launching…
Unlimited injects life into German agency’s health blitz
Unlimited Group, the business behind TMW, Prophecy and Walnut, has strengthened its pact with Serviceplan to boost the German agency’s attack…
Co-op delves into data to serve ads come rain or shine
August might be turning into a washout for many parts of the country but the Co-op is aiming to prove it…
ASA under fire over ‘heavy handed’ stereotype ad bans
The Advertising Standards Authority has been accused being heavy handed in its implementation of the new rules on gender stereotypes,…
Tesco brings in Now TV as new Clubcard reward partner
Tesco has signed up Now TV as a Clubcard reward partner, giving loyalty scheme members the chance to triple the…
WPNC revamps web strategy for armed forces charity
SSAFA, the armed forces charity which has been supporting serving personnel, veterans and their families for over 130 years, has…
Dr Martens online sales surge gives rivals a good kicking
Dr Martens – the original “bovver boot” now sported by everyone from Gigi Hadid and Jessica Alba to Brooklyn Beckham…
DMA fights off competition to retain £5m TPS contract
The DMA has retained the account to run the Telephone Preference Service and Corporate TPS – worth a tidy £5m…
Morrisons man is spared jail after More loyalty fraud
A hapless Morrisons staffer, who defrauded the supermarket giant out of more than £42,000 by loading millions of points on…
Marketing graduates among the highest paid in the UK
The marketing industry might have lost some of the allure of its glory years among post-graduates, with every twentysomething seemingly…
We Are Social recruits first head of culture and insights
We Are Social, the worldwide independent agency which boasts over 800 staff and clients including Adidas, Google, HSBC, Vodafone and…
Firms accused of handing out personal data willy-nilly
The so-called “right of access” under GDPR, which allows consumers to find out what information is being held on them,…
Wunderman Thompson scoops Kaspersky global blitz
Wunderman Thompson has landed a brief to develop a new worldwide marketing campaign for Russian cyber-security specialist Kaspersky, a following…
Industry tributes pour in for ‘vibrant’ Jo Howard-Brown
Senior figures in the data and direct marketing industry have joined forces to pay tribute to former Direct Mail Information…
Instagram axes ‘rogue’ ad partner after privacy probe
Facebook’s data governance has once again been called into question amid allegations that its Instagram division allowed a US start-up…
Twitter admits GDPR breach after exploiting user data
Twitter has been forced to fess up that it has been exploiting the personal data of potentially millions of its…
Admiral pipes Equifax aboard for expanded data brief
Admiral Insurance has expanded its partnership with Equifax to gain access to customer data in real-time so that it can…
In-housing surge continues despite extensive failings
Client marketers’ stampede to take more and more functions away from agencies and pull them in-house is continuing at breakneck…
Marriott sets aside £104m just in case GDPR plea fails
Marriott International’s chief executive has talked a good game in the hotel giant’s battle to overturn – or at least…
Animal rights charity whips up storm with horseracing
The horseracing industry has got on its high horse – quite literally – over a new outdoor ad campaign from…
Love Island star scorched for misleading fake tan post
Love Island may have brand owners drooling at the prospect of getting their messages in front of a younger audience…
Rogue PPI firms turn to direct mail as deadline looms
MoneySavingExpert.com founder Martin Lewis may have forced Facebook to launch an online scam reporting service but a new offensive has…
BBD Perfect Storm unit cleans up with Dove Men+Care
BBD Perfect Storm’s male marketing unit has scooped its first major account, with Unilever handing the agency a brief to…
Monzo squirms again after gaffe exposes pin numbers
The take-up of open banking has been slow at best but digital challenger Monzo may just have put it back…
MSQ hails multi-disciplinary approach as profits soar
MSQ Partners, the marketing group behind Stack, The Gate, Holmes & Marchant, Smarts, Stein IAS and TwentySix, has posted a…
Industry chiefs pay tribute to ‘inspirational’ Rick Pullan
Former colleagues, friends and associates have paid tribute to Rick Pullan, the founder of TBDA and a 17-year veteran of…
Ad industry demands Brexit deal and junk food rethink
The Advertising Association is redoubling its efforts to get the Government to secure a good deal on Brexit in an…
TMW recruits ex-Razorfish boss to succeed CEO Pearce
TMW Unlimited has finally found a new chief executive, drafting in former Razorfish boss Chris Mellish to succeed Chris Pearce, who…
Boiler business hammered £160,000 over TPS failure
The Telephone Preference Service might be shrinking, with over 5 million inactive and invalid numbers being deleted since last year,…
Honda gaffe exposes staff data and corporate secrets
Honda, the car, motorbike and power tool giant which has used the ad slogan “The Power of Dreams”, has been…
5 million expunged from the TPS as clean-up continues
The Information Commissioner’s Office is continuing to purge inactive and invalid numbers from the Telephone Preference Service and the Corporate…
Government confirms £138m spend on Brexit campaign
The Government has finally confirmed it will spend a whopping £138m on the biggest state advertising campaign in history –…
Merkle aims to tackle data siloes with new planning tool
Merkle is ramping up its efforts to help clients make the most of their customer data with the launch of…
Samaritans appoints WPNC to run Christmas campaign
Christmas has come early for some, with Brexit fears reportedly leading consumers to start their festive shopping early, but they…
Copywriters out in the cold as the machines march on
The writing is on the wall – quite literally – for the humble copywriter after America’s largest bank claimed that…
Avis strikes deal to tap into $750bn vehicle data market
Avis Budget Group is eyeing up a major slice of the potential $750bn (£618bn) market for vehicle tracking data by…
TV and press paying the price for slagging off GenZers
Fresh evidence has emerged as to why young people are deserting TV and the press in their droves; they are…
Charlie Wilson to leave Ogilvy after more than 20 years
Ogilvy UK executive creative director Charlie Wilson, who has been at the WPP agency virtually man and boy, is leaving…
WhatsApp plots upgrade into multi-platform service
WhatsApp users could soon be able to access the messaging service across multiple devices in a fresh upgrade planned by…
Morrisons drafts in data giant to boost loyalty scheme
Morrisons is aiming to breathe new life into its More loyalty scheme by handing retail analytics giant IRI a brief to…
GDPR fuels €445,000 sales fall for online firms in EU
Brussels may have hailed GDPR for “bearing fruit” but European online businesses are threatening to wither on the vine, with…
Google taps into data insight for summer outdoor blitz
Further proof that tech giants love nothing more than to splash the cash on traditional media to tell the world…
Data-fuelled channels help ad market to shake off blues
Data-driven online marketing channels were once again the driving force behind the UK advertising market in the first quarter of…
Capital One admits mass attack as cocky hacker is held
Capital One has become the latest high profile brand to suffer a mass data breach, although the credit card giant…
Rob Trono lands top role at digital agency Blue State
Former FullSix London and Publicis Chemistry creative chief Rob Trono has been appointed creative director at digital agency Blue State…
Turn off Love Island, young people prefer charity work
Charities have been urged to switch their fundraising activities from older supporters to youngsters on the back of a new…