Oliver recruits former R/GA chief for top creative role
In-house agency specialist Oliver has appointed Rod Sobral – the former executive creative director at digital agency R/GA London –…
News
IPG hails Acxiom deal as key driver for future growth
Interpublic Group claims the recent acquisition of Acxiom has given it a major competitive advantage and is already paying dividends…
Rizla posters are stubbed out for appealing to children
Imperial Tobacco has had its knuckles rapped over two outdoor ads for cigarette paper brand Rizla after the ad watchdog…
National Lottery Community Fund unveils new campaign
The National Lottery Community Fund has launched its first campaign since a major rebrand, as part of the ten-year Lottery-funded…
ICO taps up industry for probe into programmatic ads
The Information Commissioner’s Office is calling on the adtech industry to help it determine how best to police the programmatic…
Mortascreen expands deal with The Software Bureau
Wilmington Millennium has expanded its partnership with the Software Bureau to offer its Mortascreen deceased suppression data direct to end…
Macmillan Cancer Support hands task to MRM McCann
Macmillan Cancer Support has appointed MRM McCann to devise a CRM strategy following a competitive pitch handled by Creativebrief. The…
Out in the cold: two more rogues banned for 10 years
The bosses of two lead generation firms have been barred from holding company directorships for a total of ten years…
Just Eat poaches EasyJet man for chief data officer role
Just Eat is planning to beef up its data strategy with the appointment of EasyJet’s head of data science and…
Comparethemarket hands CRM brief to Havas Helia
Havas Helia has made it two wins in a week by landing the CRM account for price-comparison site Comparethemarket.com following…
Dixon seals deal to secure Blueberry Wave expansion
Blueberry Wave has set its sights on international expansion as part of a wider deal which has seen marketing execution…
Harman exits Royal Mail following top-level shake-up
Royal Mail Group managing director of media Jonathan Harman has left the postal giant by mutual consent as part of…
Rapp recruits creative chiefs Goodrick and Carruthers
Rapp UK has made a double appointment to its creative leadership team, hiring DigitasLBi’s Katie Carruthers as creative director and…
Germany goes to war with Facebook over data sharing
The German authorities have come down hard on Facebook after ordering the company to stop combining data collected from its…
Barclays leads £10m funding boost for loyalty app Bink
Barclays has secured a minority stake in loyalty app Bink after leading a £10m investment in the company as part…
Merkle raids Adobe to boost agency commercial team
Data-driven performance marketing agency Merkle has bolstered its commercial operation by appointing Adobe director of strategic accounts Greg Womack to…
CMA batters booking sites but ‘it’s just tip of iceberg’
Leading hotel booking sites including Expedia, Trivago, and Booking.com have vowed to clean up their acts after a Competitions &…
Wetherspoon Brexit mailshot escapes ASA investigation
The ad watchdog has admitted it is powerless to act over a JD Wetherspoon Brexit-themed mailing, which was delivered to…
Terry Leahy backs data governance specialist Syrenis
Former Tesco boss Sir Terry Leahy – one of the pioneers of data-driven marketing – has got his cheque book…
Scotch & Soda raises glass to personalisation strategy
Fashion brand Scotch & Soda, favoured by the likes of Eddie Redmayne and Justin Timberlake, is hailing a five-fold incremental…
Havas Helia poised to land Lloyds Banking Group brief
Havas Helia has reportedly scooped the Lloyds Banking Group direct marketing business, bringing the curtain down on the finance giant’s…
Armadillo nets Cunard and P&O Cruises in CRM coup
Bristol agency Armadillo has fired a warning shot over the bows of the big London agencies by beating all-comers –…
Irish confirm seven GDPR probes as Facebook turns 15
Facebook’s 15th birthday celebrations have been somewhat marred by confirmation that the company is the subject of seven separate data…
Digital ‘go-slow’ hampering single customer view plans
Almost half of all businesses could be falling behind in an increasingly digital world, according to a new report which…
DRTV specialist secures deal for charity agency DMS
Cheltenham-based charity specialist DMS has been bought out of administration by Bristol TV ad production firm Happy Hour, in a move which…
Big Lottery Fund rebrands after 23red strategic review
The Big Lottery Fund, the organisation which uses money raised by through the National Lottery to help communities in the…
H&M hands role to Cambridge Analytica whistleblower
H&M has enlisted the help of Cambridge Analytica whistleblower Christopher Wylie – the man who lifted the lid on the…
NatWest launches academy to boost in-house data skills
NatWest is bolstering its commitment to tackling the data skills shortage by launching its own data academy to train staff…
Internal squabbles scupper marketing tech investments
The stampede to implement the latest marketing technology is leaving marketers in its wake, with the vast majority struggling to…
Agencies and charities may face FOI request scrutiny
Private businesses which work for central and local government could soon to be subject to Freedom of Information requests, in…
St Austell Brewery pours more work into TMW Unlimited
St Austell Brewery has handed TMW Unlimited the advertising and communications brief for its Cornish lager brand Korev and Bath…
Watchdog collars Facebook over messenger merger plan
The Irish Data Protection Commissioner is demanding an “urgent briefing” from Facebook over its plans to merge WhatsApp, Instagram and…
Macmillan puts support at the heart of brand overhaul
Macmillan Cancer Support has launched a major marketing campaign bringing to life its new brand proposition ‘Whatever cancer throws your…
IAB in dock over sector’s ‘systemic’ breaches of GDPR
The IAB has been dragged into the row over claims that the online ad industry is responsible for “systemic” breaches…
WPN Chameleon sets up unit for international expansion
WPN Chameleon is defying Brexit uncertainty by expanding overseas with the launch of an international division, having tested the concept…
Blood donor campaign uses live data to boost sign-ups
NHS Blood & Transplant is launching a new digital out of home campaign which uses live data from local donor…
Adspend to slow even if the UK secures Brexit deal
UK advertising spend is forecast to slow this year to 4.6%, with challenging times for direct mail and TV and…
Havas Helia picks up Open University CRM business
The Open University has pooled the majority of its marketing business into Havas Group, handing its CRM account to Havas…
Lida promotes Spencer White to creative director role
Lida has promoted associate creative director Spencer White – who has been with the M&C Saatchi-owned agency for seven years…
Consumers ‘more confident in how brands handle data’
Two-fifths of consumers (41%) say they are more comfortable and confident that brands are handling their data correctly thanks to…
LNER recruits TMW Unlimited for rail loyalty business
London North Eastern Railway (LNER), the train operating company that operates the East Coast Main Line franchise that runs from…
Google appeals €50m fine, insisting it followed guidance
Google has said it will launch an appeal against this week’s record €50m (£44m) fine for breaching GDPR, insisting its…
‘Sexy schoolgirl’ ad ripped down by the ad watchdog
An Amazon retailer has fallen foul of the ad watchdog over a listing for a ‘sexy schoolgirl’ outfit which has…
Lewis and Facebook bury the hatchet over fake ad case
Moneysavingexpert.com founder and Good Morning Britain presenter Martin Lewis has dropped his legal action against Facebook for sanctioning a series…
CMA forces celebs into flagging up paid endorsements
The Competition & Markets Authority (CMA) has secured formal commitments from 16 celebrities – including Ellie Goulding, Rita Ora and…
Publicis appoints Microsoft data chief to top Spine role
Publicis Group is bolstering the senior team for data platform Publicis Spine by appointing Microsoft global digital and analytics chief…
Google ruling puts digital marketing industry on alert
Google might be the one licking its wounds after being hit by the first major fine under GDPR but the…
Google hit for €50m as French issue first GDPR fine
The French data protection regulator has issued the first fine under GDPR, slapping Google with a €50m (£44m) penalty for…
Battersea online income doubles in WPNC platform trial
Animal charity Battersea has doubled its income through online donations after switching to a new giving platform during a three-week…
Apple, Spotify, Google and Netflix face GDPR data probe
Tech giants which provide streaming services – including Apple, Amazon, Netflix, Spotify and Google – have been accused of breaching…