ISBA: 99% of brands are using GenAI, few see benefits
Client marketing body ISBA has published the results of its 2026 Gen AI Survey, revealing that while UK advertisers are…
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Dr Martens rubber-stamps expanded Arena Media brief
Dr Martens is bringing brand and performance activity together under a single global operating model across the brand’s largest European…
Advertisers offered greater control over retail media ads
Brand owners are being offered the chance to create easier storytelling on retail media sites and boost campaign measurement, while…
Good Energy lights up its biggest ad campaign to date
Leading UK renewable energy provider Good Energy has launched its biggest brand campaign in its 27-year history as it seeks…
Merlin instils a sense of FOMO for London Eye activity
Merlin Entertainments is aiming to shift the way people see the London Eye in a new campaign that taps into…
Geely Auto hires Joint as brand gears up for UK market
Geely Auto, part of the same company which owns Volvo, Polestar, Lotus and Smart, has appointed Joint as its lead…
Marketers powerless to act on underperforming activity
The rise of AI might be proving a boon for some areas of marketing but it is having a major…
Industry risks exodus of diverse and working class talent
The UK creative industry is risking a mass exodus of talent, especially among the under-represented diverse and working class groups…
Goodwood hands Ark brief to steer US expansion drive
The Goodwood Group is strengthening its relationship with agency Ark, which has first appointed to handle Goodwood Revival late last…
Industry chiefs back Burnham as the ‘creative champion’
UK advertising and marketing industry bosses have backed new Prime Minister Andy Burnham, who officially took up the role today,…
FA shows Iceland red card over ‘England’ store rebrand
The battle for World Cup marketing dominance might be over but the post-mortem is only just beginning for supermarket chain…
‘If Carlsberg Did…’ returns for major summer campaign
Carlsberg-Britvic is reprising its classic “If Carlsberg Did…” brand platform as it gears up for a major integrated summer marketing…
Bray Leino unites agencies for bespoke global B2B offer
Mission Group agency Bray Leino is launching a new global B2B marketing proposition bringing together seven independent agencies to challenge…
Bellwether reaction: ‘The rise of the wise investment’
This week’s IPA Bellwether Report has revealed that UK companies are continuing to bolster their marketing spend, revising their budgets…
TikTok back in the dock again over child safety failings
As brands continue to plough millions into advertising on TikTok, the company is facing yet another investigation over its child safety…
New rules to force mobile networks to block scammers
Ofcom is stepping up its attack on scam calls and mobile messaging with a new set of rules to force…
Double appointment boosts M&C creative department
M&C Saatchi Group UK’s creative agency has bolstered its leadership with a double appointment, promoting Guy Bradbury to chief creative…
The AA taps into superheroes with Spider-Man tie-up
The AA is jumping aboard the new Spiderman movie to show no matter what members face, even if its damage…
Ad budgets rise again as brands play the long game
UK companies are staying resolute in their commitment to marketing spend, revising their budgets up to the second highest level…
Search begins for new boss of Information Commission
The Government has kicked off the search for a new Information Commission chair – the role which was all but…
BHF turns hydration breaks into fundraising opportunity
British Heart Foundation is tapping into World Cup fever with a new campaign that reimagines football’s controversial three-minute hydration breaks…
Brands go on the attack for England semi-final clash
Major brands have launched a blitz of rapid-response marketing campaigns ahead of tonight’s FIFA World Cup semi-final between England and…
Riviera Travel hires agency to propel growth strategy
River cruise and tour operator Riviera Travel has hired a new agency as the company drives forward its five-year growth…
Industry chokes as MPs demand fresh HFSS crackdown
The advertising and marketing industry has hit out at a proposed new crackdown on food and drink ads that calls…
Gousto hires digital shop to rustle up social media push
AI-driven UK-based recipe box company Gousto is planning to ramp up its digital strategy with the appointment of Simply Social…
Waitrose customer chief to lead Advertising Association
The Advertising Association is banking on top-level data-driven marketing expertise to drive the industry forward after appointing Waitrose chief customer…
Perfume Shop reformulates customer loyalty scheme
The Perfume Shop is giving its loyalty scheme a major makeover to offer customers simpler rewards, member-only prices and greater…
Heathrow Express pushes service as the ‘trusted choice’
Heathrow Express is putting travellers and their reason for using the service front and centre in a new campaign timed…
Candy Crush owner hands global brief to Havas Media
King, the interactive entertainment and mobile games company behind the Candy Crush franchise, has appointed Havas Media Network UK as…
EE TV highlights flexible packages with Netflix ad push
EE is launching a new campaign showing how households can flex their TV package to include Netflix and catch this…
ISBA backs plan to force tech giants to block scam ads
Client marketing body ISBA has throw its weight behind new Ofcom plans to force tech giants to finally be held…
Škoda goes back 500 million years for Peaq launch blitz
Škoda is tapping into prehistoric times with a campaign to promote the new electric Peaq model, starring an extinct creature…
PizzaExpress creates top role to beef up data strategy
PizzaExpress is boosting its data and business intelligence strategy with the appointment of its first director of data and analytics…
£69bn to play for as industry faces AI skills ultimatum
The UK advertising and marketing industry is being urged to take responsibility for building future-ready creative and digital skills –…
Hostelworld appoints agency for ad strategy overhaul
Social network-powered online travel agent Hostelworld is seeking to build cultural relevance with its youth, backpacker, and budget-travel audience with…
Havas Play boosts top team with chief creative officer
Havas Play UK, the group’s experiential marketing agency, is beefing up its culture-first creative leadership by promoting group ECD Ross…
Connective3 promotes White as Grice takes group role
Performance marketing agency Connective3, which was launched by former Kin + Carta executives, has promoted chief growth officer David White…
AA: ‘Cannes Lions prove UK is global hub for best work’
The Advertising Association has hailed the UK’s performance at this year’s Cannes Lions Festival of Creativity, with a new analysis…
Burnham faces health lobby fury over ad ban ‘failings’
Prime Minister in waiting Andy Burnham is facing a major challenge from health campaigners over the less healthy food and…
Two firms spanked for torrent of scare-mongering calls
Two home improvement companies have been fined a total of £370,000 for making hundreds of thousands of unlawful marketing calls,…
Dentsu Creative raids AMV for new chief creative officer
Dentsu Creative has appointed the man behind MoneySuperMarket’s “Epic Strut” and Andrex’s “Get Comfortable” campaigns to lead its creative team…
Clients call for more strategic thinking from agencies
Nine out of ten brand leaders say they are seeing true commercial value from their agency partnerships but agencies could…
Marketers hit by self-doubt despite bullet-proof image
Marketers might talk a good game, and be brimming with confidence on the outside, but scratch beneath the surface and…
Virgin Media fined £28m for blocking customer exodus
Ofcom has whacked Virgin Media with a £28m fine – the largest ever penalty under its consumer protection rules –…
Dentsu jumps into bed with Meta for new creator studio
Marketers are being offered what is claimed to be a faster, more connected way to identify the right creators for…
Most brands too slow to react to World Cup winning run
The England football team’s victory against Mexico in the Fifa World Cup might have been hailed as one of the…
Médecins sans Frontières appoints Medialab after review
Medical humanitarian charity Médecins sans Frontières UK has appointed Medialab as its new strategic partner following a competitive review handled…
Union demands ‘urgent action’ as ICO row escalates
The trade union which represents staff at the Information Commissioner’s Office has demanded urgent action to address what it calls…
New pan-European ad network set to take on US giants
Advertisers, agencies and publishers who want to activate campaigns and connect across Europe’s premium open web have been given a…
Jacob’s Creek basks in the sunshine for biggest UK blitz
Vinarchy, the global wine powerhouse formed in 2025 by merging Accolade Wines and Pernod Ricard’s international wine division, is launching…