OMG hires T&Pm chief to head up data and analytics
Omnicom Media Group has appointed a new UK managing director for its Annalect data and analytics division from WPP, to…
Omnicom Media Group has appointed a new UK managing director for its Annalect data and analytics division from WPP, to…
Levi’s is going back in time to bring a modern twist to a series of classic TV and print ads,…
Data and tech driven agency group MSQ has acquired New York-based creative agency SPCSHP, in a move which more than…
The Government has signed up leading tech industry figures – including Lastminute.com co-Martha Lane Fox – to shape its new…
Tesco has hailed soaring membership and penetration of its Clubcard loyalty scheme – which is now used by over 80%…
Accenture Song has beefed up its digital transformation expertise with the appointment of a senior Google executive as a new…
Waitrose has unveiled a new seasonal ad campaign to promote its premium, brand-owned No.1 range – relaunched earlier this year…
The jury might still be out on head coach Erik ten Hag’s reign at Manchester United FC but the Premier…
Dentsu is expanding its business transformation practice into the UK&I to take on the big consultancy groups by bringing together…
Rapp has finally appointed a new global chief executive to succeed Marco Scognamiglio, who stepped down in after eight years…
Those who bemoan the fact that Christmas comes earlier and earlier each year might want to look away now as…
British Gas is aiming to promote its fast and reliable heating and hot water repairs, available to all UK households,…
Brands are being urged to rethink how they measure customer loyalty, with a new analysis revealing there is a major…
Former Oystercatchers duo Richard Robinson and Gill Huber are to spearhead a rebranded intermediary service from the Ingenuity Group, designed…
Pets at Home has appointed Ogilvy One UK as its customer experience agency to drive the transformation of its nationwide…
Publicis Groupe UK is launching a new creative agency out of the ashes of Publicis.Poke specialising in building brands in…
The Irish Data Protection Commission has sent out a warning to all online firms over how they store passwords after…
UK chief executives see implementing generative AI as an opportunity to change the nature of work and create a highly…
The Government is being urged to crack down on a new “explosion” of gambling marketing during top flight football games,…
Anyone feeling the urgent need for a touch of self-love while they are chomping on their takeaway can now ensure…
Marriott International has launched its biggest EMEA campaign to date with its first bespoke campaign to showcase Marriott Bonvoy’s 30+…
In-housing specialist Oliver has strengthened its senior team with the appointment of a new executive client partnership director who has…
Tesco is ramping up its retail media offer to give advertisers direct access to anonymised audience segments based on shopping…
Harvey Nichols, the luxury British department store chain frequented by the “AbFab” brigade and lovers of high-end fashion, beauty, food,…
Almost half of Gen Zers (46%) and nearly a third (29%) of other generations have admitted they have abandoned a…
Creature London, Positive London, and Positive Netherlands – which includes TikTok agency Dunkd – have joined forces and will rebrand…
Advertising agencies stand accused of being stuck in the 1960s when it comes to climate change – “the era of…
Old Jamaica, which is claimed to be the UK’s favourite ginger beer drink, is running a novel campaign to say…
The IPA has shown it is not just an organisation dominated by advertising and media agencies by appointing James Ray,…
The Salvation Army has unveiled a new legacy fundraising strategy with an integrated campaign aimed at boosting gifts in Wills…
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
Marketing and advertising professionals are being urged take a more active role in healing the increasingly divided society, by solving…
Havas Media Network UK has appointed a new group head of strategy as part of plans to reimagine the strategy…
Charities running pre-Christmas campaigns should prepare for two donation spikes in the week before Christmas – Friday December 20 and Monday…
LinkedIn has become the latest tech giant to cave into pressure over its artificial intelligence training programme following an intervention…
Tesco is considering major changes to its Clubcard loyalty programme by tapping into generative AI in an effort to help…
Fashion brand Steven Madden has launched its FW24 collection to the fashionistas and invited guests at a one-of-a-kind event in…
London gym group Gymbox is aiming to get the capital back on the road to fitness with a new out…
Fresh evidence has emerged about the threat of major “signal loss” when Google lets Chrome users adjust privacy settings to eliminate…
The countdown to Christmas has started early at John Lewis, which is launching the first ad in a three-part series…
Brands aiming to tap into Generation Alpha consumers – those born after 2010 who are already worth £237.3bn through their…
Online shopping giant the Very Group, the company behind Very.co.uk and Littlewoods, has overhauled its retail media proposition, amid plans…
Gone are the times when all you had to worry about when buying or leasing a car was whether it…
Vodafone may have won praise in some quarters for gaining market share during the cost of living crisis but it…
Brands’ use of programmatic digital out of home advertising in the UK is set to rise from 29% of advertisers…
The Chartered Institute of Marketing is scouring the planet for student marketers to enter this year’s The Pitch competition, which challenges…
Nearly two-thirds of brand owners are already using generative AI in their marketing strategies, but 80% have expressed serious concerns…
The Information Commissioner’s Office has warned online companies they face tough sanctions if found to be unlawfully processing people’s data…
ITV is aiming to do its bit to fight the cost of living crisis by launching a new affiliate marketing…
Google has become the latest tech giant to have its collar felt by the data protection authorities over its AI…