Wunderman boosts mobile commerce with Scots firm
Wunderman Thompson is aiming to beef up its mobile commerce offering to clients with the acquisition of NN4M (No Need…
News
GDPR superfan demands overhaul of ‘outdated law’
Just hours after the UK Government pledged to go its own way on data protection to boost the post-Brexit economy, one…
New ICO to ‘boldly’ lead UK into global data economy
The Government is targeting the data industry as one of the key drivers of growth, both in domestic and international…
US group swoops on BlueVenn in $54.3m cash buyout
UK cloud-based customer data platform specialist BlueVenn has been snapped up by Nasdaq-listed US digital transformation company Upland Software in…
Leaders back Budget but baulk at corporation tax rise
The UK business leaders have largely backed Chancellor Rishi Sunak’s Spring Budget in which he revealed extensions to the employment…
Posterscope tool forecasts when consumers will return
Brand owners who ditched outdoor advertising in their droves due to Covid restrictions have been given the heads-up on when…
Top data firms unite to tackle Covid surge in data decay
Four of the UK’s leading providers of customer data hygiene services have buried the hatchet to collaborate for the first…
Forget CMO or CDO, Aldi hunts chief egg tasting officers
Chief marketing officers might be on the way out, and chief data officers may be hard to recruit but Aldi…
Luxury fans, and ICO, boost Hotel Chocolat online sales
It seems the mystery shopper at the Information Commissioner’s Office is not the only one craving the delights of Hotel…
Skills crisis forces marketers to be hard at it all night
Marketers are being forced to work longer hours due to a major skills shortage in the industry, according to a…
Lavazza pours social brief into Communicator London
Lavazza, the Italian coffee brand established over 120 years ago, is aiming to ensure its social media activity still has…
Now Experian is facing £34bn class action thunderbolt
A new court case is threatening to pile even greater pressure on Experian over its direct marketing data practices, through…
Virgin Red appoints partners for loyalty scheme roll-out
The Virgin Red loyalty scheme has expanded its partnership with both Collinson Valuedynamx and Points International following the roll out…
37 billion data records leaked last year in 140% rise
The challenge for companies in keeping their customer data secure has been laid bare with new figures showing there was…
TSB banks on addressable TV for customer attribution
TSB is launching a major data-driven TV ad campaign in which it will overlay its first-party data on to the…
Industry barfs as Govt cooks up online junk food ad ban
The UK ad industry has splattered a new report which claims to have unearthed fresh evidence that online junk food ads…
Facebook, Google or Microsoft: Which is more effective?
Marketers struggling to work out whether to advertise on Facebook, Google or Microsoft have been given a major boost with…
QR gets the A-OK as Covid brings tech in from the cold
The QR code has gone from retail promotional device to being hailed by consumers as the future of shopping, following…
Publicis launches apprentice scheme for diversity push
Young people from marginalised communities are being offered a new path into advertising with the launch of a Publicis Groupe-backed…
Top clients and agencies join industry climate campaign
Many of the biggest names in advertising and marketing – including Dentsu, Facebook, Google, Havas, Omnicom Media Group, Publicis Groupe,…
Digital transformation surge fuels quest for quality data
The Covid-19 pandemic might have triggered an acceleration of companies’ digital transformation plans but it has also fired up demand…
CMA ratchets up attack on online advertising duopoly
The boss of the competition regulator has stepped up the UK’s attack on Facebook and Google’s dominance of the online…
Jellyfish boosts expansion drive with major buying spree
Digital marketing agency Jellyfish has made five new acquisitions as part of its international expansion drive designed to tap into…
IDM launches first accredited training scheme for AI
The IDM, the training organisation dedicated to the data-driven marketing industry, is aiming to close the skills gap in new…
Data firms in demand as brands look to replace cookies
The death of the third-party cookie is likely to trigger a major boom in the data industry, with both marketers…
Travel sites swamped as Brits crave holidays in the sun
The travel industry has witnessed a huge surge in bookings since the Government revealed its “road map” out of lockdown,…
Price is right as Aldi gets thumbs up from UK shoppers
Aldi’s middle aisle Specialbuys might get shoppers into a tizz on Thursdays and Sundays but it seems the everyday bargains…
Merkle secures top marks in University of London win
The University of London is aiming to ramp up its customer communications and engagement strategy to promote the institution’s online…
John Lewis beefs up data leadership with Lloyds chief
The John Lewis Partnership is strengthening its data operations with the appointment of the retailer’s first director of data, insight…
Online gangs look to ‘silent stealing’ to avoid detection
Online criminal gangs are switching their sights away from big business to concentrate on so-called “silent stealing”, in which they…
UK unleashes boffins to create the next tech revolution
The UK Government has kick-started the search for the next game-changing technologies by setting up a new hub and unleashing…
UK firms express relief as EU data transfer deal looms
UK business groups have hailed the European Commission’s draft data adequacy agreements which, once approved, will allow the continued free…
Agencies on alert as used-car platform hires first CMO
Used-car online platform Motorway has brought in the man who had a key role in Moneysupermarket’s brand relaunch and the…
M&C poaches Accenture chief for data agency Fluency
M&C Saatchi Group has confirmed the launch of its data consultancy, M&C Saatchi Fluency, with a pledge to end “data…
Aquila brand ‘retired’ as Merkle completes integration
Merkle scrapping its data analytics brand Merkle Aquila some three years after acquiring the company and folding it into the…
UK cyber firms cement place as ‘jewel in tech crown’
The UK’s cyber industry is not only fighting surging online threats, it has also seen off the worst excesses of…
DMA woos young guns with student membership plan
DMA Talent, the trade body’s division which champions the young, is stepping up its efforts to get the youth of…
EasyJet Holidays rolls out AI platform as bookings fly
EasyJet Holidays is aiming to tap into Brits’ pent-up desire to get away from it all by implementing AI technology to…
Don’t lose sleep over EU ePrivacy, DMA tells UK firms
The DMA has dismissed the re-emergence of the EU ePrivacy Regulation, following 18 months in the Brussels’ wilderness, claiming existing…
Beer52 cracks open virtual St Paddy’s lockdown party
Craft beer subscription service Beer52 is giving beer fans the chance neck plenty of ales on St Patrick’s Day by…
Trussell Trust awards data insight task to REaD Group
Food bank charity the Trussell Trust has handed a major brief to data and insight company REaD Group to support…
Major brands ‘in breach of data law’ with email tracking
Companies implementing “invisible” technology to track whether their email marketing campaigns have been opened, the device used and even users’…
Publicis gets its tentacles on Octopus to net B2B catch
Further proof that B2B marketing is the flavour of the month has emerged with Publicis Groupe UK acquiring integrated agency…
TikTok in the dock again as privacy complaints mount
Marketers might have fallen head over heels for TikTok but it seems privacy groups continue to balk at the short…
UK set to secure data transfer agreement with Brussels
The Government appears to have snatched victory from the jaws of defeat by securing the much-lauded data protection adequacy agreement…
MSQ targets B2B bonanza with launch of global agency
Marketing group MSQ is planning a major assault on the multi-billion pound business-to-business market with the launch of a dedicated…
We mean it man; stereotypes in ads give men the jitters
The curtain has finally come down on the alpha male and lad culture, according to a new study which claims…
Training gulf puts marketers ‘on the scrapheap’ at 55
Older marketers are seemingly being left on the scrapheap – and in some cases willingly jumping on it – when it…
Organic nets Habitat brief as Sainsbury’s boosts SEO
Sainsbury’s has further strengthened its relationship with digital agency Organic by handing it the SEO account for furniture and interiors…
TPS is working but we need more complaints, says DMA
The head of the Telephone Preference Service has refuted suggestions that the scheme is failing to block millions of so-called…