GDPR fuels fall in email marketing but open rates rise
Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25 when…
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Once Upon A Time acquires retail display specialist
Once Upon A Time has secured its sixth acquisition with the purchase of Impact Displays, a Birmingham-based point-of-sale display company…
Morrisons loses appeal against data breach pay-out
The Court of Appeal has kicked out Morrisons’ attempt to overturn last December’s ruling which found it legally responsible for…
Love Island stars pump up NHS blood donor campaign
NHS Blood & Transplant is aiming to attract younger blood donors by enlisting the help of the cast of Love…
Dentsu buys digital agency to boost Merkle operations
Dentsu Aegis Network is continuing to strengthen the operations of data-driven agency Merkle by acquiring Namics AG, a leading full-service…
3 million numbers wiped from TPS as clean-up begins
The Information Commissioner’s Office has come good on its pledge to start removing inactive and invalid numbers from the Telephone…
Marketers look to DMPs to seize control of their data
Brands are planning to take greater control of their marketing data by implementing their own data management platforms, amid growing…
Alchemetrics opens first overseas office in Lithuania
Customer data platform specialist Alchemetrics has launched its first international office by setting up a new hub in Lithuania as part…
Former Equifax executive sentenced for insider trading
A former Equifax tech chief who worked on the company’s breach notification website for last year’s mass hack attack has…
3 million EU users hit by Facebook security breach
The Irish Data Protection Commission has confirmed that up to 3 million people in the EU were affected by last…
Wunderman UK appoints Campana director of design
Wunderman UK has recruited Lisa Campana as its director of design to work closely with executive creative director Abi Ellis…
Digital spend ploughs on despite caution over Brexit
Brexit uncertainty is continuing to take its toll on marketing budgets, according to the latest IPA Bellwether Report, which shows that…
IDM signs deal with Pearson for international expansion
The Institute of Direct & Digital Marketing (IDM) has signed a partnership with education giant Pearson to expand into international…
Unicef boosts engagement with CRM platform overhaul
Unicef UK has overhauled its CRM strategy by implementing a new bespoke platform to help transform its supporters experience by…
Rob Bowles joins 55 London to spearhead consulting
55, the data business co-founded by former Google executives, has appointed Rob Bowles as head of consulting at its London…
Just 2% of retailers have secure email marketing sites
The £366bn UK retail market is leaving its customers wide open to email fraud, with a new analysis showing that…
Weetabix reprises Ready Brek ‘glow’ for wider appeal
Weetabix Food Company is bringing back to ‘Ready Brek glow’ positioning in a new campaign for the brand under the…
Charity sector urged to relearn the craft of direct mail
Oxfam’s deputy director of fundraising Nick Pride has bigged up the role direct mail can play in charity marketing and…
New email consent warning as finance firm is battered
Another day, another warning to companies which are relying on dodgy practices to gather marketing data after London-based marketing company…
TV Licensing signs up leading actors for TV ad return
TV Licensing is launching its first TV ad campaign for five years, centring around the idea that paying for or…
Proximity London leads the field at 2018 DMA Awards
Proximity London has emerged as the agency to beat at this year’s DMA Awards, leading the field on 20 nominations…
Childhood eye cancer charity launches major campaign
The Childhood Eye Cancer Trust is using World Sight Day to launch a multichannel campaign to raise awareness of retinoblastoma…
EU chief predicts first GDPR rulings before year-end
The head of data protection in Brussels has predicted that the first enforcement action against companies in breach of GDPR…
Proximity London recruits Ben Tan as head of strategy
Proximity London has lured BBD Perfect Storm executive planning director Ben Tan as head of strategy to lead the agency’s…
TMW Unlimited brings in influencer marketing chief
TMW Unlimited is beefing up its senior team with the appointment of a new chief to develop the agency’s social…
Data issues continue to plague omnichannel marketing
Marketers continue to struggle to assess the effectiveness of their omnichannel campaigns due to disconnects in strategies for reaching consumers…
Caroline Parkes joins Rapp UK in senior strategy role
Rapp UK has appointed Caroline Parkes to the newly created role of head of strategic consulting, with a brief to…
Royal Mail data chief takes top role at Pets at Home
Pets at Home has appointed its first ever chief data officer to boost the retailer’s ‘Very Important Pets’ (VIP) customer…
Dentsu acquires B2B insights company to boost Gyro
Dentsu Aegis Network is bolstering its commitment to B2B marketing by acquiring global insights company B2B International, which will become…
Heathrow blunders trigger data governance warning
Companies are being warned to ensure that data protection is given the highest priority in the boardroom following a catalogue…
Proximity London scoops International Echo Awards
Proximity London has secured a triple boost at this year’s US DMA International Echo Awards, securing three golds for its…
Mass data leak sees Google+ go down the plughole
Google has pulled the plug on the consumer version of its Google+ social network after finally fessing that private profile…
Lawyer slams Morrisons on eve of data ruling appeal
The lawyer representing over 5,000 Morrisons staff affected by the retailer’s 2104 data breach has hit out at the company…
High Court blocks class action over Google tracking
The High Court has thrown out a class action against Google – led by former Which? director Richard Lloyd –…
Digital agency Tug beefs up top team with three hires
Digital performance marketing agency Tug is continuing to beef up its senior team following the appointment of chief creative officer…
ICO starts legal action against Cambridge Analytica firm
The Information Commissioner’s Office is ramping up its action against SCL Elections, the parent company of Cambridge Analytica, by launching…
Brits back AI to improve shopping but fear for privacy
The majority of Brits believe that introducing AI systems will improve the overall consumer shopping experience but are at odds…
DMA brings in top privacy lawyer to boost legal team
The DMA is beefing up its team by drafting in data privacy lawyer and former Canon legal counsel Asli Yildiz…
Disgraced DM agency chief finally signs creditors’ deal
Direct marketing agency chief Chris Stoddard, who was banned from being a company director for 9½ years in June this…
Acxiom brand lives on as IPG completes £2.3bn deal
Interpublic Group has finally completed the $2.3bn (£1.7bn) acquisition of Acxiom’s Marketing Solutions business and has confirmed it will operate…
Marketing body unveils award to honour Mike Spicer
The Marketing Agencies Action Group (MAAG) – the industry body set up from the defunct MAA – has launched its…
ICO under fire for ‘cavalier approach’ to spam text fine
The boss of a company which has overturned a £60,000 spam text fine on appeal has accused the Information Commissioner’s…
Harbour signs up data firm Outra to agency collective
Customer data science business Outra, led by former DunnHumby boss Simon Hay and ex-Wunderman and Callcredit chief Caroline Worboys, has…
TPS abuse triggers £150,000 blow to Manchester firm
The Information Commissioner’s Office is continuing its relentless pursuit of rogue telemarketing companies with Manchester firm Oaklands Assist UK the…
St Ives ditches print heritage to rebrand as Kin + Carta
St Ives Group is finally moving away from its 54-year print heritage to rebrand as Kin + Carta to become…
Martech hails breakthrough in addressable TV ad data
Brands which run addressable TV ad campaigns have received a major boost with the launch of what is claimed to…
Facebook in the dock again as regulators probe breach
Facebook’s latest data breach – which has hit up to 50 million accounts – has triggered a raft of investigations…
Tesco Bank cyber attack sparks £16.4m fine from FCA
The Financial Conduct Authority has confirmed it has fined Tesco Bank £16.4m over its 2016 cyber attack – the first…
Bupa hit by £175,000 fine for mass insider data theft
Bupa Insurance Services has been whacked with a £175,000 by the Information Commissioner’s Office for failing to have effective security…
Asos customers fume as ‘A-List’ loyalty scheme is axed
Online clothing giant Asos has incurred the wrath of its most ardent customers by revealing it is to scrap its…