Marketers finally sit up and take notice of data privacy
It seems the penny has finally dropped in the marketing department that data privacy really is crucial, with the vast…
News
Email marketing continues to click with UK consumers
The swathe of new data-driven marketing channels – from digital outdoor and addressable TV to video and podcasts – might…
Half of last year’s £2m fines for PECR breaches unpaid
Over half the companies which were fined for breaches of electronic marketing law in the past year have yet to…
Consumers browned off by greenwashing brand ads
Greta Thunberg and Donald Trump may be doing battle over the effects of global warming but brand owners’ response to the crisis,…
Never mind Gartner’s doom, personalisation’s rare now
Gartner’s controversial prediction that brand owners will abandon personalisation in their droves by 2024 has been blown out of the…
£4bn loyalty penalty issue ‘will take a decade to tackle’
The crackdown on the so-called loyalty penalty – which is estimated to cost UK consumers nearly £4bn a year for…
Tough new laws aim to protect kids from online harm
Online companies will soon face the threat of mega fines for ignoring a raft of new measures designed to protect…
Mumsnet hails personalisation strategy for CTR boom
Mumsnet, which – depending on who you believe – is either the online home of misandry or a lifeline for…
Dead loss: Online content blockers shoot down UK sites
UK news publishers are losing tens of millions of pounds in revenue each year because brand safety measures – designed…
Boots cuts Advantage Card rewards for old and young
Boots is risking a customer backlash over plans to cut back the rewards on its Advantage Card loyalty scheme after…
Coupe to exit as Sainsbury’s plots more senior job cuts
Sainsbury’s has revealed that chief executive Mike Coupe is to step down later this year just hours after it admitted…
Dry January? Bah, reach for the lube girls, says Durex
There is more joy of sex for those who admire Durex’s spunk with a new campaign by Havas London, which…
Training firm Applause gets booed for Regus data leak
Staff at office space provider Regus have had internal data about their work performance laid bare online following a cock-up…
Retailers aim to demystify data to get all staff on board
The majority of retailers plan to boost their customer engagement strategies this year by implementing “simple” data science and business…
Pandora hunts digital, tech and data teams for new hub
Pandora, the upmarket jewellery brand sported by the likes of Mel B, Olivia Culpo, Jessica Wang and Camilla Luddington, is…
Forget sex, KFC claims to have Blue Monday spanked
Before 2005, Blue Monday was the seminal 1983 New Order song, dubbed “the crucial link between Seventies disco and Eighties…
GB Group probed for targeting under-age gamblers
GB Group has found itself embroiled in claims that UK betting companies have been given access to a database containing…
Now Kantar is eyeing up Adam Crozier for chairman role
Former adman Adam Crozier, who already chairs Asos and Whitbread, is being tipped as the new chairman of Kantar, the…
ICO faces legal challenge over failure to tackle adtech
The organisations behind the first GDPR complaints about realtime bidding – which triggered a formal investigation into the practice –…
Digital bobby-dazzlers put ROI and data quality in dark
Marketers are so hypnotised by the glare of the latest “shiny” digital channels that they are ploughing more and more adspend…
Former Kin + Carta duo take Rise at Seven to London
Rise at Seven, the SEO agency launched by two former Kin + Carta colleagues who worked at both Branded3 and…
Asos trials AR app to let shoppers try on clothes online
Online fashion brand Asos is aiming to tackle one of the biggest issues for ecommerce sites and shoppers alike by…
Industry sees huge surge in data-driven marketing deals
The pursuit of breakthrough data-driven marketing strategies and campaigns was behind a major rise in marketing sector M&A activity in…
‘Outstanding’ Lida axed and folded into M&C agency
Lida, once described as the “outstanding” division of the M&C Saatchi group, is joining the extensive list of direct marketing agency…
Industry’s top earners rocked by five-year pay freeze
Senior marketing and advertising bosses are being forced to work harder for less, with top industry executives witnessing a near…
Brands fatten up ad budgets for ‘oven ready’ Boris
Boris Johnson’s “oven ready” Brexit deal could yet prove half-baked but the advertising and marketing industry has certainly swallowed it…
British razor start-up slams P&G bullies over ad ruling
Procter & Gamble has been accused of bully-boy tactics against British start-up razor subscription service Friction Free Shaving, after a…
Swipe left: Top apps accused of ‘insane’ GDPR violation
The adtech industry has once again been caught with its trousers down over alleged mass abuse of personal data following…
New tool offers clients timed sponsored ads on Amazon
Online shopping brands are being offered the chance to schedule ads within search results throughout any given day, with a…
Travelex refuses to say if it paid up as service resumes
Lumbering foreign exchange giant Travelex insists it is ready to restore its online services, some two weeks after pulling its…
Very Group hunts data experts as Shop Direct is axed
It has been nearly 10 months in the making, but Shop Direct has finally rebranded to the Very Group as…
Brands urged to get agencies to inject AI from outset
Creatives might want to look away now; marketers are being urged to challenge their agencies to inject data and artificial…
Mayor’s London Power plugs deals for launch activity
The Mayor of London’s office is launching the first integrated ad campaign to promote the launch of London Power, a…
Mission Group appoints former Cheil new business chief
The Mission Group, which recently underwent a major restructure, has appointed former Cheil London chief growth officer Catherine Davis to…
Medialab hands senior role to ex-Starcom chief Parker
Independent data marketing agency Medialab has boosted its senior team with the appointment of former Starcom Mediavest Group joint chief…
Firms slam ‘heavy handed’ data protection fee letters
The Information Commissioner’s Office offensive to tackle data protection fee dodgers, which has seen the regulator rifle off letters to…
Digital ad body acts over ‘mass unlawful use of data’
The Internet Advertising Bureau UK has finally committed to bring advertisers in line with legislation covering realtime bidding, over six months after…
Dixons slams £500k fine but it could have been £400m
Dixons Carphone has condemned the data regulator for issuing it with a £500,000 fine – over “systemic” security failings – and…
Call to donate ‘Dry January’ savings to help homeless
The Spag Bol Project, the charity launched last month by Marketing Metrix founder and chief executive Bill Portlock with a…
Kantar boosts senior UK team with triple appointment
Data and insight consultancy Kantar has kicked off the year with a triple whammy of appointments to its UK leadership…
YouTube cuts off targeted kids ads in global overhaul
Brand owners will no longer be able to run targeted ads on YouTube kids’ videos – and the comments section…
Marketers urged to have their say on draft DM Code
Brand owners, charities, public authorities, data firms, tech giants and anyone else who uses data-driven marketing techniques – in other…
Storm clouds gather over Travelex for hack blackout
Foreign exchange giant Travelex is facing a storm of protest over the week-long cyber-attack which has forced the business to…
ASA plays it safe with new gender stereotype ad bans
The ad watchdog has managed to avoid a repetition of the backlash which was triggered by its first ever rulings…
Man City FC eyes late surge with new data science chief
Manchester City FC may not have been firing on all cylinders so far this season but the club is aiming…
DMA members face greater scrutiny over ad complaints
The DMA’s 1,000-strong membership of brand owners, agencies, data firms and tech giants could find themselves under the cosh of…
Shoot ’em up: Royal Mail to celebrate video game icons
Royal Mail is rolling back the years to commemorate the pioneers of the UK video games industry with the launch…
Richard Branson joins war on £190bn online scammers
Virgin founder Sir Richard Branson is taking matters into his own hands in an effort to tackle the rise of…
Tesco woos loyal customers with major Clubcard blitz
British supermarkets might not have had the most prosperous Christmas trading period but it is unlikely you will find many…
Huw Davis joins Blueberry Wave to lead Asia business
Blueberry Wave is ratcheting up its global expansion strategy with the appointment of former Wunderman and Havas data chief Huw…