OMG hires T&Pm chief to head up data and analytics
Omnicom Media Group has appointed a new UK managing director for its Annalect data and analytics division from WPP, to…
News
Beyoncé stars in Launderette in Levi’s classic ad return
Levi’s is going back in time to bring a modern twist to a series of classic TV and print ads,…
MSQ swoops for New York agency to double US presence
Data and tech driven agency group MSQ has acquired New York-based creative agency SPCSHP, in a move which more than…
Govt brings in tech experts to overhaul digital services
The Government has signed up leading tech industry figures – including Lastminute.com co-Martha Lane Fox – to shape its new…
Clubcard data in the driving seat as Tesco profits surge
Tesco has hailed soaring membership and penetration of its Clubcard loyalty scheme – which is now used by over 80%…
Accenture Song picks Google chief to drive clients’ DX
Accenture Song has beefed up its digital transformation expertise with the appointment of a senior Google executive as a new…
Waitrose targets foodies with ‘No.1 Always Comes First’
Waitrose has unveiled a new seasonal ad campaign to promote its premium, brand-owned No.1 range – relaunched earlier this year…
Man Utd woos global fans with new online shopping site
The jury might still be out on head coach Erik ten Hag’s reign at Manchester United FC but the Premier…
Dentsu BX comes to UK to take on major consultancies
Dentsu is expanding its business transformation practice into the UK&I to take on the big consultancy groups by bringing together…
Rapp raids Accenture Song for new global agency boss
Rapp has finally appointed a new global chief executive to succeed Marco Scognamiglio, who stepped down in after eight years…
Very aims to get in early with ‘Daydreaming’ festive blitz
Those who bemoan the fact that Christmas comes earlier and earlier each year might want to look away now as…
Tom Daley makes a splash for British Gas repairs push
British Gas is aiming to promote its fast and reliable heating and hot water repairs, available to all UK households,…
‘Even the most loyal shoppers spend more with rivals’
Brands are being urged to rethink how they measure customer loyalty, with a new analysis revealing there is a major…
Ingenuity+ launches as a ‘simpler’ intermediary service
Former Oystercatchers duo Richard Robinson and Gill Huber are to spearhead a rebranded intermediary service from the Ingenuity Group, designed…
Pets at Home picks Ogilvy One to drive loyalty strategy
Pets at Home has appointed Ogilvy One UK as its customer experience agency to drive the transformation of its nationwide…
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Publicis.Poke is reborn as commerce agency LeShop
Publicis Groupe UK is launching a new creative agency out of the ashes of Publicis.Poke specialising in building brands in…
Fresh encryption warning as Meta fines now top €2bn
The Irish Data Protection Commission has sent out a warning to all online firms over how they store passwords after…
Upbeat UK bosses dismiss marketers’ fears over GenAI
UK chief executives see implementing generative AI as an opportunity to change the nature of work and create a highly…
Gambling ads ‘out of control’ in Premier League football
The Government is being urged to crack down on a new “explosion” of gambling marketing during top flight football games,…
Lovehoney gets in bed with Just Eat for rapid fulfilment
Anyone feeling the urgent need for a touch of self-love while they are chomping on their takeaway can now ensure…
Marriott unveils major EMEA blitz for hotel portfolio
Marriott International has launched its biggest EMEA campaign to date with its first bespoke campaign to showcase Marriott Bonvoy’s 30+…
Oliver brings in former Rapp chief Ed Lee for client role
In-housing specialist Oliver has strengthened its senior team with the appointment of a new executive client partnership director who has…
Tesco woos advertisers with cookieless data overhaul
Tesco is ramping up its retail media offer to give advertisers direct access to anonymised audience segments based on shopping…
Harvey Nichols customers warned as hackers strike
Harvey Nichols, the luxury British department store chain frequented by the “AbFab” brigade and lovers of high-end fashion, beauty, food,…
‘Dull marketing’ puts off even the most loyal customers
Almost half of Gen Zers (46%) and nearly a third (29%) of other generations have admitted they have abandoned a…
Creature London to merge and rebrand Modern Citizens
Creature London, Positive London, and Positive Netherlands – which includes TikTok agency Dunkd – have joined forces and will rebrand…
Adland’s fossils accused of fuelling fossil fuel ad row
Advertising agencies stand accused of being stuck in the 1960s when it comes to climate change – “the era of…
Old Jamaica opens ‘farewell’ campaign as axe looms
Old Jamaica, which is claimed to be the UK’s favourite ginger beer drink, is running a novel campaign to say…
Armadillo chief Ray takes top regional IPA chair role
The IPA has shown it is not just an organisation dominated by advertising and media agencies by appointing James Ray,…
Salvation Army launches legacy push with a difference
The Salvation Army has unveiled a new legacy fundraising strategy with an integrated campaign aimed at boosting gifts in Wills…
‘Secret sauce’ to turn shoppers into brand champions
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
Industry ‘must take more active role in healing society’
Marketing and advertising professionals are being urged take a more active role in healing the increasingly divided society, by solving…
Havas Media hires top strategy chief from Wavemaker
Havas Media Network UK has appointed a new group head of strategy as part of plans to reimagine the strategy…
Charities can expect double spike in Christmas giving
Charities running pre-Christmas campaigns should prepare for two donation spikes in the week before Christmas – Friday December 20 and Monday…
LinkedIn caves in over AI data but tech fightback begins
LinkedIn has become the latest tech giant to cave into pressure over its artificial intelligence training programme following an intervention…
Tesco eyes Clubcard shift amid ‘seismic’ GenAI shake-up
Tesco is considering major changes to its Clubcard loyalty programme by tapping into generative AI in an effort to help…
Fashion icon Madden unrobes FW24 with Imagination
Fashion brand Steven Madden has launched its FW24 collection to the fashionistas and invited guests at a one-of-a-kind event in…
Gymbox unveils OOH sprint challenge to get capital fit
London gym group Gymbox is aiming to get the capital back on the road to fitness with a new out…
Disgruntled consumers fuel fears over Google changes
Fresh evidence has emerged about the threat of major “signal loss” when Google lets Chrome users adjust privacy settings to eliminate…
Trip through time opens John Lewis three-part ad series
The countdown to Christmas has started early at John Lewis, which is launching the first ad in a three-part series…
Marketers urged to rewrite rulebook to woo Gen Alpha
Brands aiming to tap into Generation Alpha consumers – those born after 2010 who are already worth £237.3bn through their…
Very Group overhaul to fuel expansion of retail media
Online shopping giant the Very Group, the company behind Very.co.uk and Littlewoods, has overhauled its retail media proposition, amid plans…
Car salesman nicked for stealing customers’ data
Gone are the times when all you had to worry about when buying or leasing a car was whether it…
Vodafone cut off for claiming it can match BT ‘for less’
Vodafone may have won praise in some quarters for gaining market share during the cost of living crisis but it…
Programmatic DOOH ad market set to soar in the UK
Brands’ use of programmatic digital out of home advertising in the UK is set to rise from 29% of advertisers…
Dogs Trust joins CIM hunt for ‘Marketers of the Future’
The Chartered Institute of Marketing is scouring the planet for student marketers to enter this year’s The Pitch competition, which challenges…
80% of marketers anxious about agency use of GenAI
Nearly two-thirds of brand owners are already using generative AI in their marketing strategies, but 80% have expressed serious concerns…
SkyBet action sparks fresh ICO warning on ad cookies
The Information Commissioner’s Office has warned online companies they face tough sanctions if found to be unlawfully processing people’s data…
ITV launches online coupon search service, ‘Kerching’
ITV is aiming to do its bit to fight the cost of living crisis by launching a new affiliate marketing…
Google faces GDPR probe over PaLM2 AI programme
Google has become the latest tech giant to have its collar felt by the data protection authorities over its AI…