Simply Social reels in Princes Group digital overhaul
Princes Group, the company behind Branston, Napolina, Princes, Crosse & Blackwell, and Naked is revamping its UK organic social strategy,…
News
Sebastian Dreyfus lands senior EMEA role at Sparks
Global brand experience agency Sparks has appointed a new managing director for EMEA in a move which the business insists…
Patagonia unites marketing and purpose for new role
Outdoor apparel brand Patagonia is aiming to boost its presence in the EMEA region with the appointment of its first…
Bray Leino brings home the bacon with Mr Porky win
Pork scratchings brand Mr Porky, which claims to be the UK’s best-seller, is aiming steal share from the wider savoury…
Marketing budgets on the rise as brands hold their nerve
UK companies appear to have shrugged off concerns over the war in the Middle East to revise their marketing budgets…
Vax appoints UK media agency following 7-way pitch
Vax is planning a major revamp of its marketing strategy after appointing the7stars to handle its media account following a…
AA beefs up top team in drive for responsible growth
The Advertising Association has bolstered its senior team with the appointment of Charlie Rudd as its first vice-president and Natalie…
Bauer Media taps Experian to boost audience targeting
Bauer Media, the company behind radio stations Kiss, Magic, Absolute, Jazz FM and magazine brands Heat, Empire and Grazia, is…
M&S to usher in new era of AI-driven Sparks loyalty
Marks & Spencer is revamping its Sparks loyalty scheme once again as part of a £200m tech upgrade, designed to…
Lidl and Iceland battered in first crackdown on LHF ads
The advertising watchdog has laid down a marker for food and drink brands with the first rulings under the new…
British Equestrian saddles up for sponsorship boost
British Equestrian, the national federation for horse sports and activity in the UK, is conducting a review of its existing…
Industry targets young to make sense of political ads
The advertising industry has launched an updated edition of its ‘What’s the deal with political advertising?’ guide to help young…
Tesco and Adobe jump in bed to get even more personal
Tesco has signed a major deal with Adobe to ramp up its use of artificial intelligence in analysing customer data,…
Can direct mail still thrive under endless price rises?
Royal Mail’s recent price hikes might not have exactly come out of the blue; after all, there have been multiple…
Meta to overtake Google with adspend to top $243bn
Meta is set to overtake Google in terms of total digital ad revenues by the end of 2026, for both…
Premier Inn ‘chief kipologist’ stars in Born Social debut
Premier Inn has jumped into bed with Saturday Night Live UK co-host and comedian Al Nash to bring the brand’s…
New Lottery podcast to quiz celebs on £200m question
National Lottery operator Allwyn is launching the third season of its Rich Beyond My Wildest Dreams podcast with eight episodes…
Toilet rolls star in Wrap recycling TV ad funded by Sky
UK consumers are being urged to recycle more and accelerate the shift towards a better use of the world’s resources…
Next hunts head of data science for AI search shake-up
Next, the UK’s largest online fashion retailer, is embarking on a major strategic shift towards AI-driven commerce after kicking off…
Uncommon hires first data chief in double appointment
Uncommon Creative Studio has made a double appointment as part of plans to boost its “cultural-first” approach through more sophisticated…
Agentic AI assistants set to be judge and jury for brands
The rise of agentic AI is set to turn customer experience strategy on its head; brands will no longer be…
Marmite dishes up cooking strategy as Brits ditch toast
Marmite has launched a new advertising campaign urging Brits to follow some of the UK’s leading chefs and start cooking…
Body parts get vocal in new Holland & Barrett ad push
Holland & Barrett is challenging the nation to take a more proactive approach to their health and wellbeing by supporting…
Nectar signs up Uber and Uber Eats in ride-hailing first
Sainsbury’s Nectar360, which owns and operates the Nectar loyalty scheme, has struck a deal with Uber so that members can…
Tesco enlists 280,000 staff for trial of AI shop assistant
Tesco is trialling a new AI shopping assistant, built into the Tesco app, as part of its long-term plan to…
Publicis and Microsoft plot business-wide AI solution
Publicis Groupe and Microsoft are expanding their strategic partnership to build an AI-powered solution that they claim will not only…
Macmillan calls for fairer cancer care in AMV campaign
Macmillan Cancer Support is sharing the realities of cancer care with a new campaign designed to deepen understanding of how…
Major brands back Tesco premium video ad placements
Diageo and PepsiCo have hailed the roll out of new Tesco Media premium video advertising placements after taking part in…
Bosses feel heat too as AI puts all heads on the block
Those at the coalface might be bracing themselves for the AI chop but it seems senior executives are also in…
Superdry & Co picks Verde to style new online strategy
Global fashion brand Superdry & Co is overhauling its digital marketing strategy following its recent rebrand with the aim of…
VW hires agency to boost global social media presence
Volkswagen is aiming to further develop its global brand presence across all social media platforms, including Instagram, TikTok, YouTube, LinkedIn,…
Lucozade woos ‘Believers’ for Grafruitti flavour relaunch
Lucozade is hailing the return of its Grafruitti flavour – originally launched in 2015 as a limited edition – with…
SunLife aims to strike gold with frontman Martin Kemp
Over-50s specialist SunLife has turned to New-Romantic-poster-boy-turned-actor Martin Kemp as its new brand ambassador to reinforce its “Everyday Confidence” strategy…
Jungle Creations appoints Kepler chief as new CEO
Jungle Creations, the global social and influencer agency which works for PepsiCo, Disney, Heineken, Red Bull, Clarins and Superdrug has…
Ex-Organic chiefs launch digital transformation start-up
Two former executives at digital agency Organic have joined forces to launch a new marketing consultancy to fix the “operational…
ICO urges parents to treat online privacy like road safety
The Information Commissioner’s Office is calling on parents to treat their children’s online privacy like road safety and stranger danger…
Data analytics market to top $1.4trn as take-up surges
The engine room of the digital economy is undergoing a massive expansion, with the data analytics and insight market growing…
New Ozone unit to crack how AI will shape publishing
Ozone, the digital advertising platform built by publishers, is opening a collaborative research and development centre focused on better understanding…
Crown Paints ditches the gloss in first Dinosaur activity
Crown Paints is aiming to tap into the Easter DIY boom – and no doubt the wider trend for home…
Polestar hires influencer agency as ad reviews kick off
Swedish electric car brand Polestar is aiming to boost its online presence by hiring a new agency to handle its…
AdGreen urges brands to join and save industry millions
AdGreen, the joint industry initiative which aims to reduce the negative environmental impacts of ad production, is calling for more…
Regulators unite to pre-empt car finance ‘feeding frenzy’
The UK’s top regulators have joined forces to launch a new taskforce to prevent motor finance claims from turning into…
Škoda and Chelsea FC Women ‘substitute’ dull weekends
Škoda UK is aiming to build support for Chelsea FC Women and elevate the profile of the women’s game with…
Missing People charity aims to bust ‘true crime’ myth
Missing People, the only UK charity dedicated to supporting missing children and adults, and their loved ones, is aiming to…
Brits batten down hatches in return to Covid ‘cocooning’
UK shoppers are reverting to the “cocooning” behaviour of the Covid years as they invest in their homes and focus…
YouTube is top media brand but sentiment ceiling looms
YouTube, which attracts 2.70 billion users a month and an annual adspend of over $40bn, is now the world’s most…
Heathrow highlights role as gateway to emotional joy
Heathrow is aiming to highlight the “WOW” factor of being the world’s most connected airport and Europe’s most punctual and…
Data, tech and digital set for take-off at Virgin Atlantic
Virgin Atlantic has appointed its first ever chief digital and information officer as part of plans to align data, technology…
Crisis? What crisis? Travel marketers remain upbeat
Almost 80% of UK travel and tourism marketers expect revenue growth and more than two-thirds expect their advertising budget to…
From Gorillas to comb-overs: Brits vote for top TV ads
Cadbury’s 2007 “Gorilla” ad – already the most-awarded in the world back in the day – has now been voted…