More brands join ISBA cross-media measurement pilot
The launch of the UK’s first ever cross-media measurement programme has moved ever closer, with ISBA’s Origin scheme switching to…
The launch of the UK’s first ever cross-media measurement programme has moved ever closer, with ISBA’s Origin scheme switching to…
Eight companies advertising prescription-only medicines used for weight loss have been sat on from above by the ad watchdog this…
The era of kids being fussy eaters is apparently well and truly over, with today’s youngsters being global foodies, not…
Global digital performance marketing agency Incubeta UK has revealed a wave of senior hires across its UK business, reflecting increased…
TikTok has failed in its initial attempt to get its £12.7m UK GDPR fine thrown out even before its appeal…
David Lloyd Clubs has appointed former Chelsea FC top marketer Claire Cronin to newly created role of chief marketing officer…
A consortium of publishers and advertisers has lodged complaints in both the UK and EU over Google’s AI Overview, amid…
Orange Amps, the British amplifier brand used by Stevie Wonder, Jimmy Page, Tony Iommi and Noel Gallagher and many others,…
Marketing chiefs are increasingly turning to techniques developed by NASA to set up so-called “Tiger Teams”, comprising small, cross-functional units…
The Information Commissioner’s Office has launched a consultation on a new enforcement approach designed to unlock privacy-preserving alternatives to the…
Mattress brand Simba is launching a sobering snapshot of Britain’s hidden child bed poverty crisis in a new film, laying…
Asda is once again going back to the future, having already resurrected “Rollback” it is now digging up “That’s Asda…
Omnicom Media Group-owned global sport and entertainment agency Fuse has made a trio of promotions as it looks to strengthen…
The Salocin Group has appointed a new managing partner of its advisory and consulting practice, bringing back former Edit chief…
Marks & Spencer’s attempt to woo customers back by sending out thousands of £10 gift cards to those affected by…
The Government wants supermarkets, as well as food and drink brands, to be on the front line of the fight…
Womenswear fashion chain New Look is turning to an AI-driven solution to unify customer data as it strives to deliver…
Younger people and families are increasingly trading city skylines for countryside calm, as the UK undergoes an ever-evolving transformation and…
Creator marketing might be booming – with Goldman Sachs claiming the sector will be worth $480bn by 2027 – but…
Online fast fashion giant Asos is aiming to defuse the row over its decision to close some customer accounts over…
The IPA is marking the 25th anniversary of its Bellwether Report with a special edition compendium capturing the evolution of…
The Department for Education has hired VCCP as its lead strategic and creative agency to spearhead the recruitment of further…
A TV ad for Listerine, which featured a toothy animated donkey extolling the virtues of the brand, has been forced…
After two years of post-pandemic recalibration, consumers are getting back in the shopping habit once more, but far more cautiously,…
Advertising and marketing agencies are being urged to grasp the nettle and finally ditch reliance on charging by the hour…
The John Lewis Partnership has boosted its retail media offer by allowing brands to activate ad campaigns across a range of…
The top team of the new Information Commission is starting to take shape after current deputy chief executive and chief…
Simon Spyer, the CEO of data driven and performance marketing at Iris, has quit the agency after eight years and…
Mission Group has shunned the agency world to appoint its new chief executive, instead opting for a man who has…
Nearly two-thirds (59%) of consumers are uncomfortable with their data being used to train AI systems but rather than rejecting…
The online shopping industry has been given another boost with parcel delivery company Evri planning to set up 10,000 lockers…
Tech companies will be forced take action to stop illegal content from going viral, prevent terrorism content and explicit deepfakes…
One of the so-called “North-West gang of eight”, who was prosecuted by the Information Commissioner’s Office for obtaining customers’ contact…
School leavers and graduates are facing an uphill struggle to get on the career ladder in the UK, with entry-level…
As the dust settles on yet another Cannes Lions International Festival of Creativity – and finance directors across the land…
Eight men from the North-West have been found guilty of unlawfully accessing and obtaining people’s personal data from vehicle repair…
London distillery Sipsmith has unveiled a major campaign by newly appointed global sport and entertainment marketing agency Fuse to launch…
Outdoor media giants JCDecaux and Global have been accused of censoring an award-winning poster campaign by Jamie Oliver-backed youth organisation…
The Government is risking the wrath of the booze industry – as well as the advertising and marketing sector –…
The European Commission has launched a major consultation on whether to renew the UK’s data transfer deal with the EU,…
The recent spate of cyber-attacks on UK retailers – including M&S, Co-op, North Face and Harrods – has failed to…
Another day, another AI warning for marketers, amid claims that professionals are pouring more and more time and money into…
Guardian News & Media has avoided censure by the ad watchdog over a pop-up ad that appeared on the Guardian…
The Data (Use & Access) Act 2025 might already be on the Statute Book but the Law Society of England…
Brand owners and their agencies need will be adapt their ads to be viewed in miniature rather than on widescreen…
UK genealogy service Findmypast is aiming to step up its challenger brand strategy with the appointment of a new agency…
Sainsbury’s is continuing to challenge what it sees as misconceptions over its pricing strategy with a new value campaign, which…
Ministers are being urged to implement a new ecommerce blueprint which it is claimed will supercharge UK small business exports…
UK agency body the IPA has joined the Advertising Association in throwing its weight behind the Government’s Industrial Strategy &…
The cost of living crisis might stil be raging but Brits are maintaining strong spending power, with nearly two-fifths (38%)…