Probe finds little evidence of ‘sex pest text’ epidemic
The Information Commissioner’s Office has ruled out any major action in response to a reported rise of so-called “sex pest…
News
Havas promotes duo as CEOs to lead Helia and Inviqa
Havas is overhauling the top team of its two UK customer experience agencies, with David MacMillan named CEO of Havas…
Marketers hail ROI benefits of AI as ChatGPT dominates
Email marketing, content marketing, and social media post generation have emerged as the top three disciplines marketers are embracing AI…
Data reforms face delay over Parliamentary ‘ping-pong’
The UK’s data protection reforms could be delayed way into the new year, despite being waved through the “third reading”,…
Leo Burnett promotes Mark Elwood to top creative role
Leo Burnett UK has promoted Mark Elwood to lead the its creative department as chief creative officer, succeeding Chaka Sobhani,…
CMA to probe supermarket loyalty ‘member-only’ deals
The Competition & Markets Authority is to launch a major review of loyalty scheme pricing by supermarkets, insisting that the…
Bottom of the class: UK universities failing on cookies
Universities and higher education institutions stand accused of a widespread failure to comply with the laws covering online tracking via…
Decision Marketing Data Clinic: New personal data law
The Government’s proposed data reforms – under the Data Protection & Digital Information (No. 2) Bill – are due to…
Co-op boosts membership by 500,000 in seven months
Co-op has seen a surge in new sign-ups to its membership scheme on the back of exclusive offers and has…
Scope hard-hitting Xmas ad exposes disabled poverty
Disability equality charity Scope is highlighting how the cost-of-living crisis has hit disabled people and their families hard, and the tough…
Very Group ups AI investment for online shopping boost
Online shopping giant The Very Group is aiming to beef up its interactive and personalised digital shopping experiences to millions…
Company ethics more crucial than salary for most Brits
The days when Brits valued the size of their pay packet over any other factor when looking for their dream…
Meta ad-free service faces data protection showdown
Meta’s ad-free subscription service for Facebook and Instagram is not only illegal – and pitiful – it takes data protection…
Former agency chief Taylor Tett to lead GREAT Campaign
The Government’s flagship trade and cultural promotion campaign has promoted the executive who led the successful rebranding of the GREAT…
CX professionals fighting fires far more than the day job
With Currys, HSBC and Walmart among the major brands who suffered online crashes over the Black Friday weekend, it has…
‘Out of control’ surge in data sparks compliance fears
Marketers might be increasingly relying on data to drive their strategies but those at the sharp end of data compliance…
Royal Mail ‘In Good Hands’ waxes lyrical about posties
Royal Mail is aiming to ensure consumers have the postal service at the front of their minds as its gears…
AI job fears mount after third of firms slash workforce
As ChatGPT approaches its first birthday, the true effect of the rise of artificial intelligence on the workforce has been…
Exposed: The seven deadly sins of online Xmas shopping
With Black Friday heralding the launch of the festive period for most consumers, brands have been warned to beware of…
‘Top spot’ Kevin confirms ads are not just for one Xmas
When it comes to Christmas ads, it seems British consumers love nothing more than a recurring theme, with the latest…
M&C Fluency jumps into bed with AWS for AI boost
M&C Saatchi Group’s data and technology solutions division, Fluency, has signed a deal with Amazon Web Services to scale the…
EssenceMediacomX brings in Wilding to head strategy
EssenceMediacomX, the WPP division created to avoid client conflicts with the merged main agency, has appointed former Twitter executive David…
Black Friday sales ‘a lifeline’ for cash-strapped young
As retailers put the finishing touches to their Black Friday deals, it appears that certain cohorts are laser focused on…
Culture snub: Shoddy data practices ‘killing innovation’
Poor data culture is not only giving data-driven marketing professionals a major headache, preventing them from making smarter and faster…
ITV opens creative studio for ad funded entertainment
ITV is aiming for a larger slice of the ad funded entertainment market by launching its own full service creative…
Data reforms to be rubber-stamped by MPs next week
The UK’s data protection reforms are set to clear the final hurdle next week, with the so-called “third reading” now…
Kite Factory bags brief for London and Whipsnade Zoos
The Zoological Society of London – the organisation which runs both London and Whipsnade Zoos, has appointed the independent media…
ICO: ‘Firms have 30 days to sort ad cookies – or else’
Just 24 hours after being slated for failing to enforce the laws governing online tracking for advertising, the Information Commissioner’s…
Accenture nets Accor global content marketing brief
Hospitality giant Accor, whose hotel brands range from budget Ibis and HotelF1 to upmarket Raffles and Sofitel, has strengthened its…
Medialab boosts senior team with double appointment
Independent media shop Medialab has made a double appointment, bringing in a head of planning and a business director as…
MailOnline cookie complaint inaction fuels new ICO row
The Information Commissioner’s Office has found itself at the centre of a new storm over its inaction on online tracking,…
First-party data to shine in golden quarter, retailers told
Marketers are being urged to lean on first-party data to optimise their digital ad campaigns ahead of the most important…
Amazon unveils major plan to train 2 million in AI skills
Amazon is aiming to bolster its position in the artificial intelligence market with plans to train over two million people…
Edwards: Clearview AI appeal ‘a matter of principle’
Information Commissioner John Edwards is not giving up on his quest to bring facial recognition giant Clearview AI to book,…
Brands waste billions on ‘video nasty’ festive digital ads
Brands are set to waste hundreds of millions of pounds in digital adspend during the seasonal period by ignoring tried…
Govt opens £17m AI student fund but firms must pay too
The Government is dishing out up to £17m in funding to create more scholarships for AI and data science conversion…
Xmas critical for retail as marketing staff crisis looms
Retail media might be booming, with brands expected to spend $141.7bn (£115.8bn) by 2024 to advertise on online shopping sites…
Matalan hands top role to ex-M&S digital and data chief
Cut-price designer chain Matalan is continuing to ramp up its customer marketing operation by appointing former Marks & Spencer chief…
Pub giant launches data-driven digital loyalty platform
Stonegate Group, the UK’s largest pub company which owns Slug and Lettuce, Be At One, PopWorld, and Proper Pub, is…
Wilkinson Sword picks VCCP Media to slice up market
Wilkinson Sword, the razor and grooming products brand that can trace its roots back to 1772, is aiming to cut…
Edit brings Snedden on board with CustomerKind deal
The Salocin Group-owned Edit Agency has strengthened its proposition by acquiring customer engagement and data strategy company CustomerKind, spearheaded by…
Marketers baulk at breakneck speed of AI deployment
The majority of marketers believe they are well equipped for the introduction of new digital technologies, yet there is growing…
Ogilvy hires ex-Sky chief as head of marketing science
Ogilvy UK has appointed its first head of marketing science for UK and EMEA to drive the fusion of data…
Wunderman Thompson chief Hulbert to be VML boss
Wunderman Thompson UK chief executive Pip Hulbert has landed the top UK role at new “super agency” VML, which has…
Irish museum creates ‘NYPD choir’ for Pogues tribute
EPIC The Irish Emigration Museum is aiming to tell the untold story behind The Pogues’ festive classic of Fairytale of…
Data issues standing in the way of firms being ‘AI-ready’
Further evidence has emerged that companies are still struggling to get their data “AI-ready”, with more than eight in ten admitting…
2,000 youngsters get adland taster with IPA scheme
Nearly 100 agencies across the UK are opening their doors to around 2,000 students as part of the IPA careers…
Currys case sparks new data breach class action threat
Company bosses believing they had seen the threat of data breach class actions evaporate have been forced to think again…
OMD UK promotes digital chief Ryder to lead agency
OMD UK has promoted chief digital officer Suzy Ryder to succeed Laura Fenton – who was named CEO of parent…
Meta waves white flag over Threads deletion demand
Meta appears to have bowed to pressure from the Information Commissioner’s Office over its Threads platform, once hailed as a…