Artefact UK beefs up senior team with first data chief
French-owned data-driven marketing group Artefact – which launched in the UK last October – is strengthening its data credentials with…
News
Paragon swoops for Celerity in triple Howard Hunt deal
Paragon Group has confirmed the acquisition of three Howard Hunt Group businesses, Celerity Information Services, ORM and Graft Services, as…
Ding dong Brazil calling: Natura buys Avon for £1.6bn
Avon Cosmetics, one of the pioneers of direct-selling techniques, has been snapped up by Body Shop owner Natura in a…
Google Ad Exchange probe threatens online ad mayhem
The online ad industry is facing one of the biggest threats to its current business model after the Irish privacy…
The big rebuild: marketing data back to pre-GDPR levels
Claims the GDPR would wipe out tens of millions of customer records have proved about as accurate as a Donald…
TalkTalk back in dock for keeping quiet over stolen data
TalkTalk’s calamitous data breach has come back to bite it on the backside following claims that thousands of customers’ personal details –…
Direct mail volumes face yet another 12 months of pain
Royal Mail is bracing itself for another year of pain for direct mail volumes, which will crash by a further…
Charity chief says he’s no Grade but no soft touch either
Any charity bosses hoping for a lighter touch from Lord Michael Grade’s successor as chair of the Fundraising Regulator could…
Indicia boss Stagg lands top Merkle EMEA client role
Data-driven performance marketing agency Merkle has recruited Indicia chief Anne Stagg to its EMEA client services leadership team to spearhead…
Salesforce customers fume over CRM outage blunder
Salesforce – one of the biggest suppliers of on-demand marketing software in the world – has been hit by a barrage…
Print giants eye up bids for Howard Hunt and Celerity
At least three suitors are understood to be considering bids for leading direct mail print firm Howard Hunt Group –…
GDPR? Bah, it’s made no difference to us, Brits insist
British consumers reckon that GDPR – the biggest shake-up of data protection legislation in a generation – has failed them…
‘Double busy’ ASA reveals fresh spike in online gripes
The ad watchdog has revealed it has been, in the words of Micky Flanagan “double busy”, over the past 12…
Boots Advantage Card loyalty makeover puts digital first
Boots Advantage Card, widely regarded as one of the most generous schemes on the market, is following in Tesco Clubcard…
DMA kills off direct marketing but IDM survives rebrand
It’s official, direct marketing is now dead and buried – in the eyes of the industry’s trade body at least…
Ethical retailer sees £700k boost from axing retargeting
Marketers who persist in using retargeting techniques – even though consumers hate to be chased around the Internet – need…
Former Unlimited Group chiefs launch Firehaus start-up
A gang of four former Unlimited Group and Indicia executives – Ian Bates, Beth Pope, Nick Barthram and Sarah Platt…
City predicts ‘bright future’ for Experian data business
City analysts have hailed the performance of Experian’s marketing data operation after the firm reported a revenue of $4.8bn for…
Former Dare chief Olaye joins London agency SharpEnd
Michael Olaye has joined London-based agency SharpEnd as chairman, just two months after quitting his role as chief executive of…
MSQ plots expansion on back of new private equity deal
MSQ Partners, the company behind agency brands Stack, the Gate, and TwentySix, has set its sights on a major expansion…
Facebook set to be hit with 20 year privacy clampdown
Facebook could be forced to sign a deal with US authorities which will force the social media giant to have…
Consumers warn brands: ‘stop stalking us online or else’
Brands which use online ads that stalk consumers as they move from website to website risk reputational damage and even…
Tesco boss trousers £4.6m as thousands sweat on jobs
The 9,000 Tesco staff facing the axe might want to look away now after it has been revealed that their…
Hastings Direct extends data solutions deal with Equifax
Hastings Direct has strengthened its relationship with Equifax by signing a multi-year deal which will see the data giant provide…
Swipe left: William Hill Tinder ad gets dumped by ASA
William Hill has been spanked by the ad watchdog for an ad on dating app Tinder which suggested that users…
Levy demands new data tax but fails to mention Epsilon
Technology firms should be forced to pay extra tax to compensate online users for the use of their personal data,…
Tesco food waste success sparks call for others to act
Tesco has thrown down the gauntlet to rivals as well as other UK businesses to publish their food waste data…
Paragon brings in Todd and Vinton after freelance stint
Paragon London is ramping up its attack on the agency market by handing former Proximity creative partners Andy Todd and…
Kin + Carta recruits ex-Landor chief to unite agencies
Kin + Carta, the company which owns Amaze Realise, Edit and Incite, has created the role of chief connective officer…
Remainers turn to data science for tactical votes push
The Remainers have turned the tables on Cambridge Analytica – the organisation which it is claimed used data analytics to…
1,100 jobs go as charity agency collapses, owed £400k
The collapse of charity agency Home Fundraising has resulted in more than 1,100 members of staff losing their jobs –…
Brands ‘have no excuse’ to ignore data protection fee
Companies which fail to pay the new data protection fees have received yet another warning after one non-payer lost its…
Chubb mailing gaffe exposes customers’ personal data
Insurance giant Chubb, whose latest ad campaign claims the company’s policies are tailor-made to protect customers’ data, has been left…
WPN Chameleon rebrands to push integrated offering
WPN Chameleon is rebranding to WPNC as part of its mission to deliver experiences across all channels and deliver powerful…
Bungalow blight: High Court winds up rogue call firm
AMS Marketing, the company registered to an unassuming bungalow in the small seaside town of Peacehaven, has been forced into…
Marketers fail to adopt CX despite seeing its potential
With customer experience now viewed as one of the greatest things since sliced bread you would think that marketers would…
Half of UK firms failing to protect data ‘Crown Jewels’
Data may be the new oil but half of UK bosses are willing to see it slip through their fingers…
Canadians take the lead to subpoena Facebook top dogs
The Canadians continue to spearhead global attempts to drag Facebook overlords Mark Zuckerberg and Sheryl Sandberg into line as part…
Uber drivers threaten legal action over data roadblock
Uber might not have the best record in keeping personal information secure but it is facing the wrath of its…
Ex-Publicis boss Jason Bailis takes COO role at Oliver
In-house specialist agency Oliver is continuing to bolster its senior leadership team with the appointment of Publicis Group “lifer” Jason…
Good Agency lures client chief from The & Partnership
Good Agency has made a second raid on The & Partnership to appoint a new client services director, with Nilesha…
They keep coming back: another PPI firm gets kicking
The Information Commissioner’s Office is continuing to plough through its huge backlog of cases with its latest enforcement action taking…
Giggs ad battered as Paddy Power is red carded again
Paddy Power has regained its crown as the enfant terrible of the advertising industry after its tongue-in-cheek ad showing Ryan…
AI comes to the rescue of gibberish advertising copy
Wannabe copywriters who struggle to get their ad copy into shape are to be given a helping hand from a…
Ogilvy brings home the bacon with UK farming account
Ogilvy has been briefed to dig deep into its CRM and advertising experience to big up the work of the…
HMRC forced to delete 5m voice IDs in GDPR breach
HMRC might give taxpayers the heebeegeebees but the privacy watchdog has at least secured a victory for the millions of…
Rogue marketers gunning for equity release consumers
First they came for the pensioners, then they came for the PPI victims, and now, it seems, they are after…
Virgin Atlantic and Holidays charter We Are Social
Virgin Atlantic and Virgin Holidays have handed over their social media controls to We Are Social following a three-way pitch, in…
Irish data regulator launches inquiry into adtech giant
The Irish Data Protection Commission has finally launched an investigation into US adtech giant Quantcast for potential breaches of GDPR…
ICO reveals it has 10,000 data breach cases to probe
The full scale of the gargantuan task facing Information Commissioner Elizabeth Denham and her team has been revealed after the…