Brands urged to rethink media mix or see ROI plummet
UK business must relocate their marketing spend away from the likes of cinema, out of home and press to claw…
News
DM Trust funds new charity category for DataIQ Awards
The DM Trust, the charitable organisation run by the DMA, is digging deep once more to fund the new “best use…
Crisis-hit creatives eyeing up ‘kitchen table agencies’
Freelance creative professionals who have borne the brunt of the Covid-19 lockdown are fighting back by launching home-based agencies through…
GDPR two years on: EU chiefs finally admit funding issue
As GDPR approaches its second anniversary (on May 25) European Commission chiefs have urged member states to provide adequate resources…
LadBible brings in Lidl ad chief to head up marketing
LadBible Group, whose brands include LadBible, SportBible, UniLad, GamingBible and female-focused Tyla, has appointed Lidl chief Maya Orr to lead…
Consumers crave targeted ads but privacy’s still crucial
Marketers are facing yet another privacy versus targeting conundrum with a new study claiming that while consumers want contextually relevant…
Royal Mail offers brands new door-to-door incentives
Royal Mail has launched a raft of new incentives for brand owners to sign up for door-drop marketing campaigns, making…
ICO strikes back at claims it has shut down all cases
The Information Commissioner’s Office has hit back at claims that it has shut up shop due to Covid-19, insisting it…
Covid crisis to ‘fuel new surge in data-driven marketing’
Covid-19 may be the biggest threat to the industry in a generation but those offering data-driven techniques are likely to…
UK joins global fight over ‘bully-boy’ late paying clients
UK agency body the IPA has joined a global alliance – which also includes the American Association of Advertising Agencies – in exposing…
De la Fosse nets top John Caples award as Brits win big
Digitas UK chief creative officer Emma de la Fosse has been awarded the prestigious Andi Emerson Award at the 42nd…
Mini plots digital overhaul with Anomaly in driving seat
Mini is planning to put digital marketing at the heart of its “customer first” product and brand communications with the…
Firms braced for stampede of Covid-19 data requests
UK data protection officers are bracing themselves for a flood of data subject access requests (DSARs) once the Covid-19 lockdown…
EasyJet rocked as data breach hits 9 million customers
EasyJet has fessed up to a major data breach, which has seen the personal data of 9 million customers compromised…
Duncan wields axe as Bauer plots Covid-19 clear-out
Bauer Media UK publishing chief executive Chris Duncan has barely got his feet under the table and is already planning…
Gold diggers: cyber criminals driven by the filthy lucra
Forget state spying and grudge attacks, financial gain remains the key driver for cyber-crime in nearly nine in 10 (86%)…
Online game retailers score 400% Covid-19 sales boom
Online toys and games retailers have emerged as one of the big winners from the UK’s enforced lockdown, with revenues…
Ping joins US consultancy Winterberry for EMEA push
Former Fuel Data chief Charles Ping has been appointed managing director of Winterberry Group, as the New York-based marketing management…
Thames Estuary and Innovate UK award briefs to MSQ
MSQ Partners has picked up a new business double, with the group strengthening its relationship with Innovate UK as well…
Irish data regulator issues first GDPR ruling in two years
The Irish Data Protection Commissioner has finally issued its first ruling under GDPR, but anyone hoping for a shot over…
Carwow brings in LiveRamp for data-driven marketing
Online car buying comparison site Carwow has signed a data marketing deal with LiveRamp in an effort to give the…
Former Opt-4 team relaunch Data Protection Network
A group of former Opt-4 senior advisors has relaunched the Data Protection Network – the organisation which won industry plaudits…
Zurich CDO Fernqvist to chair the 2020 DataIQ Awards
Zurich Insurance UK chief data officer Anita Fernqvist has been appointed chair of the DataIQ 2020 Awards judging panel, just…
REaD Group acquires key assets as UKChanges shuts
REaD Group has taken over the ownership and management of a number of UKChanges’ assets, including its market-leading data management…
Go Inspire beats off Covid and Brexit with record profits
Go Inspire Group, the Leicester-based marketing and communications specialist, has seen off Brexit uncertainty and battled through the Covid-19 crisis…
Government orders major audit of the ICO’s operations
The Government has parachuted in a global management consultancy to run a major audit of the Information Commissioner’s Office, following claims…
Keep eawt: Visit Blackpool warns tourists to stay home
Anyone thinking of taking in Blackpool’s Golden Mile, followed by a stroll past the Pleasure Beach, the Blackpool Tower and…
Fresh delay to Marriott and BA fines fuels ICO criticism
Information Commissioner Elizabeth Denham has found herself in hot water for the second time this week after she used a…
‘Lazy’ brands risk alienating the new digital audience
The Covid-19 rush online has been well-documented but the new influx of consumers are finding that their digital experiences are…
Boots owner reviews $585m data-driven marketing task
WPP is facing yet another test of its mettle after Walgreens Boots Alliance confirmed it is reviewing its global advertising…
Pitney Bowes hit as Maze ransomware strikes again
Mail delivery giant Pitney Bowes has become the latest victim of the Maze ransomware, just weeks after the gang hit…
Sainsbury’s taps up Unilever’s Weed for advisory role
Sainsbury’s has drafted in industry heavyweight Keith Weed – the former Unilever chief marketing and communications officer – in a…
DMA joins forces with ISBA to tackle adtech data abuse
The DMA is attempting to bring some clarity to the adtech and real-time bidding market by linking up with client body ISBA…
Hundreds sign up for Ocean Outdoor Covid-19 ad fund
SMEs across multiple sectors – including food and beverage, direct to consumer, health and wellness, leisure, tech and B2B –…
Tech staff cuts put firms at risk of WFH data cock-ups
More than two-fifths (41%) of companies have admitted that their Covid-19 remote working system is in breach of GDPR, and…
Carlsberg UK unveils platform to support pubs and bars
Carlsberg UK has become the latest brewer to support pubs, bars and restaurants with a new digital platform designed to…
Marketing firms urged to continue to work from home
Companies operating in the marketing industry should not be rushing back to the office any time soon, the Advertising Association has…
‘Chicken’ ICO kicks adtech investigation into long grass
The Information Commissioner’s Office has been accused of chickening out of its investigation into the real-time bidding and adtech industry,…
Rapp swallows Proximity in Omnicom global shake-up
Rapp has finally seen off Proximity – its long-term rival in the Omnicom Precision Marketing Group – following Omnicom’s decision…
Adtech smoke and mirrors mask woeful accountability
The programmatic ad industry’s use of personal data has long been shrouded in the sort of unfathomable mystery that would…
Insight helps eHarmony find love in the time of corona
Online dating service eHarmony has proved that using data-driven insight to increase your adspend during the Covid-19 pandemic can bring…
REaD Group data scheme to aid ‘responsible marketing’
Companies aiming to advertise their way through the Covid-19 crisis have been given a boost with the launch of a new data scheme…
Hard-hit companies offered major direct mail incentive
Royal Mail MarketReach is aiming to breathe new life into the direct mail market during the current crisis with the…
Back to the future: media consumption turned on head
Claims that there has never been a better time to launch a TV ad campaign have been backed by a…
Lord Sugar gets kicked in the teeth over Twitter plug
Apprentice host Lord Alan Sugar has been slapped down by the ad watchdog over a blatant Twitter promotion for a…
Bordeaux wine collective plots major marketing assault
The organisation that promotes Bordeaux wine in its domestic market and overseas is planning to ramp up its UK marketing…
Nearly three-fifths of DMA firms have furloughed staff
The DMA has laid bare the devastating impact of Covid-19 on the data-driven marketing industry by revealing nearly three-fifths (56%)…
Sky unveils AdSmart fund to woo SMEs to small screen
Sky is aiming to convince small firms of the joys of data-driven TV advertising during the coronavirus crisis with the launch…
Royal Mail dismisses 193,000 concerns over lack of PPE
Royal Mail has hit back at an online petition demanding posties are provided with adequate personal protective equipment (PPE), insisting…
Action for Children unveils emergency blitz with WPNC
Action for Children has launched an emergency appeal to raise vital funds for thousands of vulnerable families driven to breaking…