Wunderman boosts mobile commerce with Scots firm
Wunderman Thompson is aiming to beef up its mobile commerce offering to clients with the acquisition of NN4M (No Need…
Wunderman Thompson is aiming to beef up its mobile commerce offering to clients with the acquisition of NN4M (No Need…
Just hours after the UK Government pledged to go its own way on data protection to boost the post-Brexit economy, one…
The Government is targeting the data industry as one of the key drivers of growth, both in domestic and international…
UK cloud-based customer data platform specialist BlueVenn has been snapped up by Nasdaq-listed US digital transformation company Upland Software in…
The UK business leaders have largely backed Chancellor Rishi Sunak’s Spring Budget in which he revealed extensions to the employment…
Brand owners who ditched outdoor advertising in their droves due to Covid restrictions have been given the heads-up on when…
Four of the UK’s leading providers of customer data hygiene services have buried the hatchet to collaborate for the first…
Chief marketing officers might be on the way out, and chief data officers may be hard to recruit but Aldi…
It seems the mystery shopper at the Information Commissioner’s Office is not the only one craving the delights of Hotel…
Marketers are being forced to work longer hours due to a major skills shortage in the industry, according to a…
Lavazza, the Italian coffee brand established over 120 years ago, is aiming to ensure its social media activity still has…
A new court case is threatening to pile even greater pressure on Experian over its direct marketing data practices, through…
The Virgin Red loyalty scheme has expanded its partnership with both Collinson Valuedynamx and Points International following the roll out…
The challenge for companies in keeping their customer data secure has been laid bare with new figures showing there was…
TSB is launching a major data-driven TV ad campaign in which it will overlay its first-party data on to the…
The UK ad industry has splattered a new report which claims to have unearthed fresh evidence that online junk food ads…
Marketers struggling to work out whether to advertise on Facebook, Google or Microsoft have been given a major boost with…
The QR code has gone from retail promotional device to being hailed by consumers as the future of shopping, following…
Young people from marginalised communities are being offered a new path into advertising with the launch of a Publicis Groupe-backed…
Many of the biggest names in advertising and marketing – including Dentsu, Facebook, Google, Havas, Omnicom Media Group, Publicis Groupe,…
The Covid-19 pandemic might have triggered an acceleration of companies’ digital transformation plans but it has also fired up demand…
The boss of the competition regulator has stepped up the UK’s attack on Facebook and Google’s dominance of the online…
Digital marketing agency Jellyfish has made five new acquisitions as part of its international expansion drive designed to tap into…
The IDM, the training organisation dedicated to the data-driven marketing industry, is aiming to close the skills gap in new…
The death of the third-party cookie is likely to trigger a major boom in the data industry, with both marketers…
The travel industry has witnessed a huge surge in bookings since the Government revealed its “road map” out of lockdown,…
Aldi’s middle aisle Specialbuys might get shoppers into a tizz on Thursdays and Sundays but it seems the everyday bargains…
The University of London is aiming to ramp up its customer communications and engagement strategy to promote the institution’s online…
The John Lewis Partnership is strengthening its data operations with the appointment of the retailer’s first director of data, insight…
Online criminal gangs are switching their sights away from big business to concentrate on so-called “silent stealing”, in which they…
The UK Government has kick-started the search for the next game-changing technologies by setting up a new hub and unleashing…
UK business groups have hailed the European Commission’s draft data adequacy agreements which, once approved, will allow the continued free…
Used-car online platform Motorway has brought in the man who had a key role in Moneysupermarket’s brand relaunch and the…
M&C Saatchi Group has confirmed the launch of its data consultancy, M&C Saatchi Fluency, with a pledge to end “data…
Merkle scrapping its data analytics brand Merkle Aquila some three years after acquiring the company and folding it into the…
The UK’s cyber industry is not only fighting surging online threats, it has also seen off the worst excesses of…
DMA Talent, the trade body’s division which champions the young, is stepping up its efforts to get the youth of…
EasyJet Holidays is aiming to tap into Brits’ pent-up desire to get away from it all by implementing AI technology to…
The DMA has dismissed the re-emergence of the EU ePrivacy Regulation, following 18 months in the Brussels’ wilderness, claiming existing…
Craft beer subscription service Beer52 is giving beer fans the chance neck plenty of ales on St Patrick’s Day by…
Food bank charity the Trussell Trust has handed a major brief to data and insight company REaD Group to support…
Companies implementing “invisible” technology to track whether their email marketing campaigns have been opened, the device used and even users’…
Further proof that B2B marketing is the flavour of the month has emerged with Publicis Groupe UK acquiring integrated agency…
Marketers might have fallen head over heels for TikTok but it seems privacy groups continue to balk at the short…
The Government appears to have snatched victory from the jaws of defeat by securing the much-lauded data protection adequacy agreement…
Marketing group MSQ is planning a major assault on the multi-billion pound business-to-business market with the launch of a dedicated…
The curtain has finally come down on the alpha male and lad culture, according to a new study which claims…
Older marketers are seemingly being left on the scrapheap – and in some cases willingly jumping on it – when it…
Sainsbury’s has further strengthened its relationship with digital agency Organic by handing it the SEO account for furniture and interiors…
The head of the Telephone Preference Service has refuted suggestions that the scheme is failing to block millions of so-called…