Data overload puts actionable intelligence ‘out of reach’
Business leaders are increasingly dependent on dashboards but drowning in uncertainty due to a lack of time to scrutinise data…
Business leaders are increasingly dependent on dashboards but drowning in uncertainty due to a lack of time to scrutinise data…
Fashion retailer Jaded London has been whacked by the ad watchdog over two Instagram posts promoting a shoe brand that…
Doorstep Dispensaree, the first UK company to be fined under the GDPR regime, has failed in its fourth – and…
Zenith UK has made a series of senior appointments as new chief executive Sannah Rogers, who joined the business in…
Fresh evidence has emerged that more UK consumers are shopping instore than online this Christmas, as spending on gifts and…
Go Inspire, the Xerox-owned marketing services and print business, has strengthened its senior team with five top appointments, designed to…
AIM-listed digital media and martech company Brave Bison, backed by brothers Oli and Theo Green, has agreed to acquire the…
MSQ Sport + Entertainment, the agency which was launched in June and is headed by former M&C duo Steve Martin…
In 2025, the fastest growing brands will better balance short-term sales growth and long-term brand building. At first glance, this…
A new report by WPP-owned GroupM has confirmed exactly why rival Omnicom is lining up a $30bn-plus mega merger with…
Cycling UK, the charity which aims to create happier, healthier and greener lives through cycling, has appointed agency Elvis to…
Former Mission Group boss James Clifton, who quit last month after 5 years heading the business, is joining global B2B…
We often forget that Gen Alpha – those born since 2010 – are growing up in a world designed and…
Omnicom and Interpublic will face plenty of hurdles in their efforts to secure the $30bn-plus mega merger but, according to…
Brighton, North Laine three in the morning. Discarded Chai Oat Latte cups and rejected Expressive Dance Studio flyers skitter along…
Janus Henderson Investors, the British-American financial services group headquartered in the City of London which has $334.9bn in assets under…
Buy now, pay later provider Clearpay is aiming to overhaul is media strategy with the appoinment of Bountiful Cow following…
Omnicom Media Group-owned global sports and entertainment agency Fuse is expanding into Asia by opening a new office in Mumbai,…
As customers begin stocking up on their Christmas food shopping, a new analysis of the UK grocery market has crowned…
Ogilvy UK has scooped this year’s DMA grand prix – its second in three years after regularly dominating the shortlist…
Bitter rivals Interpublic Group, Omnicom, and WPP have joined forces to take a minority stake in omnichannel adtech giant Mediaocean…
The UK is leading other G7 nations in terms of its readiness to adopt, deploy, and integrate artificial intelligence, with…
Christmas advertising and marketing campaigns might be well under way but, for any brands that are agile enough to change…
The Government’s data reforms are progressing rapdly through Parliament, and have already entered the so-called committee stage, with members of…
DMA chief executive Chris Combemale is to step down after 15 years at the helm, triggering the promotion of managing…
While the likes of Nigel Farage get their knickers in a twist over Jaguar’s new branding, Ford is quietly getting…
Marketers are missing a trick by not including audio in their campaigns, with growing evidence to suggest that not only…
Outdoor clothing brand The North Face has strengthened its relationship with digital shop Share Creative by handing the agency its…
The Competition & Markets Authority has attempted to settle fears that the roll out of electric vehicle charging points will…
Brand owners and public sector organisations must view cyber security not just as a “necessary evil or compliance function”, but…
Heineken UK has joined forces with Slug & Lettuce owner Stonegate Group for a new campaign which finally aims to…
Morrisons is ramping up its More Card loyalty scheme to “give customers even more bang for their buck” by offering…
Tesco is aiming to convert more marketers to the joys of retail media with a new training programme designed to…
Claims that Black Friday is losing its appeal appear to be wide of the mark, to put it mildly, with…
Microsoft and Google are facing the prospect of the first UK class action over the alleged unlawful collection and use…
The 25-year war on so-called nuisance calls and texts appears no closer to being won, with complaints set for a…
Marketing chiefs will have adopt three essential “super-powers” in the year ahead – analytical skills for interpreting customer data; creative…
SMG, the retail media specialist which operates the Boots, Morrisons, Co-op, Asda and Very Group networks, among others, is launching…
Brands which have signed up to the LiveRamp data collaboration platform are being offered enhanced shopper behavioural data following an…
Online reviews appear to have shed their “Jackanory” image as works of pure fiction to become the primary source for…
The UK competition regulator has finally concluded its investigation into supermarket loyalty scheme pricing, dismissing claims that the strategy is…
Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – the strongest growth…
Independent agency Medialab is continuing to beef up to its leadership team and strategic capabilities with four new key appointments…
Inspired Thinking Group (ITG), the tech-based content specialist, has appointed its first ever chief creative officer as part of plans…
Data-driven marketing strategies are front of mind for UK professionals for the year ahead, with almost two-thirds citing first-party data-sets as…
Over two-thirds of UK consumers might have already begun their festive shopping, but Black Friday remains a key milestone, with…
The Royal National Institute of Blind People (RNIB) has joined forces with Wavemaker UK on the first-ever accessible campaign with…
Italian restaurant chain Prezzo is aiming to shake up its customer experience strategy with the appointment of a former Pret…
Further evidence has emerged of the major issues many brands are facing with their martech systems, with nearly all (93%)…
The DMA is joining forces with Salocin Group agency Wood for Trees and nearly 20 leading UK charities to call…