Wunderman lures Wavemaker data chief as UK CDO
Wunderman Thompson has once more raided Wavemaker to appoint chief data officer Christiaan Lette with a remit to help clients,…
News
McCann commits to nurture next generation of talent
McCann Worldgroup has joined the growing band of business which have committed to attracting the next generation of diverse talent…
Ghost town: Gen Z writing on the wall for the high street
Britain’s high streets have survived Covid lockdowns – just – but the future is far from rosy with more than…
Freshers Week to woo Rapp staff back but no caning it
Omnicom agency Rapp is taking a novel approach to encouraging staff to work in the office on a hybrid basis…
Wunderman launches CX content platform fuelled by AI
Wunderman Thompson is aiming to put artificial intelligence at the centre of brands’ customer experience strategies with the launch of…
UK seeks global influence with first National AI Strategy
The UK has launched its first National Artificial Intelligence Strategy with the aim of “strengthening the country’s position as a…
Garside switches to TMW Unlimited to head new biz
TMW Unlimited has beefed up its new business operation with the appointment of MRM chief Steve Garside as divisional head…
Future CMOs look to the appliance of art and science
Covid budgets cuts might have forced marketers to do more with less, but they have also focused the minds of…
Oh ‘eck it’s the wrong tech: Brands admit CX failings
New tech may be seen as the panacea for all customer experience ills but the stampede to combat the effects…
‘Turn on, tune in, and win’: SMEs urged to run radio ads
Small and medium sized businesses are being urged to tap into the power of radio advertising with the launch of…
Value – and values – now key to customer engagement
Anyone still in any doubt as to the merits of diversity and values-led marketing should surely be won over by…
Industry goes back to school to attract diverse talent
Brixton Finishing School is spearheading a schools outreach programme, supported by Mail Metro Media, KFC, WPP, Common People and Founders4Schools,…
Half of students eye data jobs but still need reeling in
The UK must do more to dispel the myths about the qualifications and skills required for a career in the…
Heinz Beanz meanz buziness, just don’t mention beaning
Kraft Heinz is aiming to divert attention away from the social media phenomenon of beaning – in which kids empty…
Omnichannel marketing is still far from omnipresent
Marketers might talk a good game on omnichannel marketing but few are actually cracking it, with a new Gartner study…
UK technology industry raises £13.5bn in VC funds in H1
Covid-19 may have left thousands of businesses struggling but the UK’s tech sector has seen off the pandemic in style,…
Boots taps into Advantage Card for data-driven agency
Boots UK is aiming to take on the likes of Nectar 360 and even DunnHumby with the launch of a…
Data security row comes back to haunt Nadine Dorries
Data protection experts have expressed serious concerns about this week’s appointment of Nadine Dorries as the tenth Culture Secretary in…
Online bonanza brings John Lewis back from the brink
John Lewis Partnership has managed to slash its losses from £635m to “just” £29m in the first half of its…
US giant behind QuickBooks buys Mailchimp for $12bn
Mailchimp, the digital marketing company which specialises in hosting email campaigns, has been sold off to US financial software giant…
Nectar set to launch digital version of ‘Clubcard Prices’
If imitation is the sincerest form of flattery, then Tesco chiefs must be chuffed to bits with rival loyalty club…
Top brands fingered and fined for being PECR wreckers
The Information Commissioner’s Office has sent out yet another warning to companies that it will leave no stone unturned in…
Amazon Prime members get free Deliveroo deliveries
Amazon is aiming to further tighten its grip on the online market by giving Prime subscribers a year’s free Deliveroo…
Supermarket sweep: Whose shoppers are healthiest?
UK supermarkets may have been on a major drive to improve the nation’s waistlines and well-being but it appears not…
UM unites with TikTok and Spotify to woo young guns
UM, the IPG-owned global marketing and media agency network, has joined the crusade to attract non-graduates to the media and…
Privacy group slams ‘bonfire of rights’ in data reforms
The Government’s data protection reforms will not only strip UK consumers of most of their privacy rights, they will create…
Denham: ‘We need global accord on data protection’
Information Commissioner Elizabeth Denham appears intent on making the most of the last few weeks of her reign in a…
Under the influence? Booze giants vow to protect kids
The world’s biggest drinks brands have joined forces with leading agency groups in a global initiative for influencer marketing, designed…
Smitten young plan to splash the cash on their new pets
The rise in pet ownership during Covid may have been well documented – and truly exploited noted pet-food and pet-care…
Will tougher fines bring victory in nuisance call war?
It seems the fresh clampdown on so-called nuisance calls – proposed in the Government’s data reforms – cannot come soon…
Allan ‘man of people’ Leighton to steady BrewDog ship
BrewDog, the company which prided itself on being rebellious until its reputation went down the sewer earlier this year, has…
Over 50s digital hub Rest Less launches DRTV ad debut
Rest Less, a digital community for the over 50s and beyond that connects members with suitable job vacancies and lifestyle content,…
Marketers happy to take pay cut to work from home
Google might have caused uproar with plans to cut the salaries of staff who work from home but media (37%)…
How will UK data reforms hit the marketing industry?
Data protection experts have delivered their verdict on the Government’s planned data protection reforms, with opinion divided as whether the…
Govt reforms to axe Information Commissioner’s role
The Government has launched a major consultation on the future of the Information Commissioner’s Office, as part of its overhaul…
Scotts & Co sales rocket as print catalogues blossom
Scotts, the multi-channel retail group which trades under the brand Scotts & Co, has revealed a record sales increase of…
Decision Marketing Data Clinic: Getting leisure in shape
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Alan Thorpe quits Indicia for new business consultancy
Indicia Worldwide chief Alan Thorpe, the one-time reality TV gardener who has over 30 years’ industry experience, is launching a…
Future offers clients first party data on 300m readers
Future, the global media group behind brands Marie Claire, Homes & Gardens, Country Life, Total Guitar and Four Four Two,…
Brands risk aggro by failing to fix known CX problems
Brand owners are spending hundreds of thousands of pounds evaluating their customer experience strategies, but, even when they discover issues,…
Ex-DunnHumby chief joins Kantar to lead Worldpanel
Data and insight consultancy Kantar has appointed former DunnHumby group chief executive Guillaume Bacuvier to lead its Worldpanel division, succeeded…
Amazon UK under cosh for ‘insulting’ tax payment
Amazon UK has been branded “pandemic profiteers” after the online giant’s latest financial results show it paid a “frankly insulting”…
Ad for ‘C-Bomb’ novelty gifts blown up by watchdog
Online novelty goods retailer Banter King has been spanked by the ad watchdog over a paid-for display ad that appeared…
Havas UK ramps up entry level scheme for youngsters
Havas UK is turbocharging its entry-level placement scheme, which targets underrepresented talent from diverse backgrounds, to give youngsters the chance…
Outdoor ads back in business as Covid rebound begins
The out of home advertising industry has witnessed a 277% year-on-year rise for April to June 2021, the strongest quarterly…
Vodafone Pet Tracker to disclose who let the dogs out
Vodafone is aiming to tap into the huge increase in pet ownership sparked by the Covid-19 pandemic by evolving its…
Denham parting shot calls on G7 chiefs to fix cookies
The UK data watchdog is aiming to take the global lead in overhauling cookie consent pop-ups, as part of a…
Job crisis hits digital agencies as talent pool dries up
The UK is not only facing a shortage of lorry drivers, care workers and hospitality staff, digital marketing agencies have…
Security flaws allow cyber crooks to go back for more
Companies which suffer hack attacks are failing to address the issue, resulting in half of all businesses worldwide experiencing repeat…
Telemarketing sharks speared but still have a new firm
The battle against rogue marketing firms has claimed yet another scalp, with Glasgow-based company DialADeal Scotland being whacked with a…