Creative Race brings in Rob Shaw to drive expansion
Former Jaywing chief executive Rob Shaw has been appointed CEO at Leeds-based Creative Race, with a brief to build an…
News
‘David Ogilvy never wrote in the office, he went home’
Agency chiefs bemoaning the return of “working from home” have been given a crumb of comfort with the revelation that…
Quorn ad gets the boot over carbon footprint ad claim
Whoever had the brainwave to insist that meet-free brand Quorn could help reduce a person’s carbon footprint and was a…
Very Group recruits first CDO to drive insight strategy
The Very Group, which earlier this year rebranded from Shop Direct, has hired its first chief data officer following a…
Ecommerce sites lure adspend as Brits admit addiction
Online shopping may be propping up the economy but it is also providing a crutch for the beleaguered marketing industry…
Dentsu discards Aegis for ‘international’ agency brand
Dentsu Group is ditching the Aegis name from its international network, seven years after taking on the mantle following its…
Reckitt signs up Google Cloud for digital and data boost
Reckitt Benckiser, the £12.85bn packaged goods giant behind Durex, KY, Dettol, Nurofen, and Cillit Bang, is ramping up its digital…
Saatchi & who? Most students can’t name single agency
Advertising and marketing agencies might think they are the kings of the world but it appears that image is confined…
Decision Marketing Data Clinic: Action plan for utilities
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Bristol firm pummelled for ‘profiteering from Covid-19’
Those who claim the Information Commissioner’s Office (ICO) is all mouth, no trousers when it comes to enforcement have been…
Blackbaud breach sparks legal threat to UK universities
UK universities, many of which are already facing criticism for locking up students in Covid-19 isolation, could soon be facing…
DMA warns contact tracing app will flop without trust
Widespread take-up of the NHS’ much-delayed Covid-19 contact tracing app, which uses an Apple and Google-developed system to keep a…
Industry backs Covid plan and calls for targeted action
The advertising and marketing industry has backed new Government measures to help businesses through the continuing dark days of Covid-19,…
Sport England expands ‘This Girl Can’ to woo school girls
Sport England is extending its “This Girl Can” campaign – that inspired over 3.9 million women to get active –…
Ling’s Cars crash with BLM parody ‘fetishing black men’
Gateshead-based Ling’s Cars, run by the controversial Ling Valentine, has been battered by the ad watchdog once again after running…
Statutory DM Code joins ICO’s mushrooming ‘to-do’ list
Marketers bracing themselves for the imminent launch of the new statutory UK Direct Marketing Code of Practice can rest easy…
Daily Mail group hands DM brief to The Insert Company
Mail Metro Media, the commercial arm of DMG media and advertising home of Daily Mail and The Mail on Sunday,…
DMA calls for extra help as Covid wipe-out fears grow
The DMA has added its voice to calls for a fresh package of support for the advertising and marketing industry…
‘Crafty Cockney’ hacker gets five years in US ‘rusty nail’
A British man, who who went by the online alias “Crafty Cockney” and was a member of a hacking gang…
Give data breach victims more power, ministers urged
The Government should activate a clause in UK legislation to give data breach victims stronger rights for legal redress against firms who lose…
Unlimited agencies steer YesAuto platform launch blitz
Chinese company Autohome is launching YesAuto, its online marketplace for new and used cars, in Europe this week with a…
Sparks relaunch woos one million newbies to M&S app
Marks & Spencer’s revamped Sparks app has attracted a million new customers since relaunching just over two months ago, in…
Hard-up consumers demand more freebies and loyalty
Consumers are increasingly shunning non-essential purchases to spend their income on food and safety products, with Covid-19 ripping a giant…
Adtech breach widens, two years after first complaints
Two years since the first realtime bidding (RTB) complaints were lodged, regulators’ failure to act is allowing Google and IAB…
Asda pumps fuel data to get motorists to the forecourt
Asda has become the first supermarket brand to sign up for Posterscope’s “Ecos Now” programmatic platform to drive awareness of…
Data pact tackles sector’s ‘astonishing’ lack of diversity
Brand owners and their agencies are being given a helping hand to reach diverse audiences, which it is claimed are…
Here we go again: Online delivery slots ‘like hot cakes’
Three of the UK’s biggest grocery chains have warned shoppers that their online delivery slots are being snapped up like…
Facebook: ‘US data transfer ban will close EU business’
Facebook has thrown its toys out of the pram following the Irish Data Protection Commission’s threat to impose a ban on…
You’re fired! Sorry Lord Sugar, WFH is more productive
Lord Alan Sugar and Netflix chairman Reed Hastings might not like it much but nearly three-fifths (58%) of UK workers…
Lufthansa hires Artefact to run Eurowings affiliate brief
Eurowings, the Lufthansa Group-owned budget airline, has handed its affiliate marketing account to digital and data agency Artefact, across key…
Top brands join data challenge to prevent a new Covid
Major brands including Reckitt Benckiser, Aviva, Microsoft, Legal & General and Facebook have joined forces with academia and the third…
Thomas Cook reborn as online operator with big plans
Thomas Cook is returning to the UK market as an online-only brand nearly 12 months to the day since its…
Sainsbury’s eyes 360° customer view with Nectar boost
Sainsbury’s is edging closer to the holy grail of building a group-wide 360-degree view of its customer base after finally…
Ding, dong we’ve changed: New blitz for ‘Avon of today’
Beauty company Avon is aiming to throw off its somewhat frumpy image with the launch of a new global marketing…
IBM ties with Nielsen for weather-based AI ad scheme
IBM Watson is aiming to strengthen its appeal to marketers with the launch of a new suite to help brands…
Forster to lead Oliver U-Studio as Katter nets new role
Inhouse agency specialist Oliver has hired Wunderman Thompson chief growth officer Simone Forster in a shake-up of its dedicated Unilever…
Dentists bare teeth against BDA in breach legal action
A group of British dentists are not waiting for the Information Commissioner’s Office to investigate a recent hack attack on their industry…
Tesco reprises ‘Clubcard Prices’ in fresh swipe at rivals
Tesco is ramping up the supermarket loyalty wars with the launch of a new round of “Clubcard Prices”, which sees…
Morrisons boosts insight strategy with Sainsbury’s hire
Morrisons has signalled a shift to greater use of data-driven marketing by poaching Sainsbury’s group head of brand communications and…
Former FCB Inferno chiefs launch R&D consultancy
FCB Inferno founding partner Tim Doust, who left the agency two years ago after 18 years with the business, is…
Crisis fuels industry divide as some suffer, others thrive
The coronavirus pandemic has not only triggered a huge surge in companies using digital and data techniques it has also…
Google faces £2bn GDPR class action over kids’ privacy
Google is facing yet another day in the UK’s High Court over a breach of privacy and data rights with…
Oracle told not to ditch TikTok DNA as it wins US bid
Bosses at computer software giant Oracle have been warned not to interfere with TikTok’s “DNA” after the company has reportedly…
Japan data deal better than EU agreement, Truss insists
The Government has made the bizarre claim that the digital and data provisions in the UK’s much-trumpeted trade deal with…
Will they never learn? Top travel websites ‘full of holes’
Many of the world’s biggest travel brands – who have already been pummelled to within an inch of their existence…
New apprenticeship scheme launches to boost diversity
Agencies and brand owners alike are being urged to sign up for a new apprenticeship scheme, designed to attract people…
Tesco reveals plan to launch trials of drone deliveries
Tesco is moving into Blade Runner territory by trialing grocery home deliveries with drones from next month, with products being…
Welsh firm hit for making 100,000 rogue pension calls
A company which made more than 100,000 telemarketing calls to people about their pensions – even though it did not…
Facebook ‘skirts data transfer rules with GDPR loophole’
Facebook is once again risking the wrath of regulators, consumers and the courts, amid claims that the technology giant is using…
Covid, Brexit and tech giants fuel sector triple whammy
The economic devastation of Covid-19 might be keeping marketers awake at night but it is also exacerbating long-term issues and,…