Data overload puts actionable intelligence ‘out of reach’
Business leaders are increasingly dependent on dashboards but drowning in uncertainty due to a lack of time to scrutinise data…
News
ASA bans ‘offensive’ Jaded London ‘show of strength’ ad
Fashion retailer Jaded London has been whacked by the ad watchdog over two Instagram posts promoting a shoe brand that…
Doorstep Dispensaree GDPR appeal fails for final time
Doorstep Dispensaree, the first UK company to be fined under the GDPR regime, has failed in its fourth – and…
New Zenith UK chief Rogers shakes up leadership team
Zenith UK has made a series of senior appointments as new chief executive Sannah Rogers, who joined the business in…
Brits head to shops, not online, for Xmas spending spree
Fresh evidence has emerged that more UK consumers are shopping instore than online this Christmas, as spending on gifts and…
Go Inspire boosts leadership with five key appointments
Go Inspire, the Xerox-owned marketing services and print business, has strengthened its senior team with five top appointments, designed to…
Brave Bison buys sports marketing agency in £11m deal
AIM-listed digital media and martech company Brave Bison, backed by brothers Oli and Theo Green, has agreed to acquire the…
MSQ Sport + Entertainment appoints first strategy chief
MSQ Sport + Entertainment, the agency which was launched in June and is headed by former M&C duo Steve Martin…
How you can thrive in 2025…by betting on thinking big
In 2025, the fastest growing brands will better balance short-term sales growth and long-term brand building. At first glance, this…
Tech giants rake in half of digital spend as agencies fall
A new report by WPP-owned GroupM has confirmed exactly why rival Omnicom is lining up a $30bn-plus mega merger with…
All shook up: Elvis wins brief to refresh Cycling UK brand
Cycling UK, the charity which aims to create happier, healthier and greener lives through cycling, has appointed agency Elvis to…
James Clifton takes up CEO role at Marketing Practice
Former Mission Group boss James Clifton, who quit last month after 5 years heading the business, is joining global B2B…
How you can thrive in 2025…by targeting Gen Alpha
We often forget that Gen Alpha – those born since 2010 – are growing up in a world designed and…
Omnicom ‘playing catch up’ as IPG deal is confirmed
Omnicom and Interpublic will face plenty of hurdles in their efforts to secure the $30bn-plus mega merger but, according to…
Spooner on…the unimportance of being earnest at Xmas
Brighton, North Laine three in the morning. Discarded Chai Oat Latte cups and rejected Expressive Dance Studio flyers skitter along…
$334.9bn investment giant hands business to McCann
Janus Henderson Investors, the British-American financial services group headquartered in the City of London which has $334.9bn in assets under…
Clearpay hires Bountiful Cow to drive growth strategy
Buy now, pay later provider Clearpay is aiming to overhaul is media strategy with the appoinment of Bountiful Cow following…
Fuse targets Indian sports industry with Mumbai office
Omnicom Media Group-owned global sports and entertainment agency Fuse is expanding into Asia by opening a new office in Mumbai,…
Tesco Clubcard beats off all-comers in grocery market
As customers begin stocking up on their Christmas food shopping, a new analysis of the UK grocery market has crowned…
Ogilvy scoops top DMA prize for polemic ‘Maaate’ blitz
Ogilvy UK has scooped this year’s DMA grand prix – its second in three years after regularly dominating the shortlist…
IPG, Omnicom and WPP secure stake in adtech giant
Bitter rivals Interpublic Group, Omnicom, and WPP have joined forces to take a minority stake in omnichannel adtech giant Mediaocean…
UK ‘way ahead of G7 rivals’ on AI but major issues loom
The UK is leading other G7 nations in terms of its readiness to adopt, deploy, and integrate artificial intelligence, with…
Marketers ‘must tap into the Xmas generational divide’
Christmas advertising and marketing campaigns might be well under way but, for any brands that are agile enough to change…
Lords set to debate Data Bill charity soft opt-in U-turn
The Government’s data reforms are progressing rapdly through Parliament, and have already entered the so-called committee stage, with members of…
Aldighieri takes top DMA role as Combemale steps aside
DMA chief executive Chris Combemale is to step down after 15 years at the helm, triggering the promotion of managing…
Ford channels ‘Big Cat Energy’ for Puma Gen-E reveal
While the likes of Nigel Farage get their knickers in a twist over Jaguar’s new branding, Ford is quietly getting…
Stop, look and listen: ‘Audio ads are the one to watch’
Marketers are missing a trick by not including audio in their campaigns, with growing evidence to suggest that not only…
The North Face hires agency for Euro social media brief
Outdoor clothing brand The North Face has strengthened its relationship with digital shop Share Creative by handing the agency its…
CMA defuses row over OOH deals on EV charger points
The Competition & Markets Authority has attempted to settle fears that the roll out of electric vehicle charging points will…
Brands urged to take action on ‘crippling’ cyber threat
Brand owners and public sector organisations must view cyber security not just as a “necessary evil or compliance function”, but…
Heineken and Stonegate tackle loneliness down the pub
Heineken UK has joined forces with Slug & Lettuce owner Stonegate Group for a new campaign which finally aims to…
Morrisons boosts loyalty war with More Card expansion
Morrisons is ramping up its More Card loyalty scheme to “give customers even more bang for their buck” by offering…
Tesco woos marketers with retail media certification plan
Tesco is aiming to convert more marketers to the joys of retail media with a new training programme designed to…
Shoppers go wild as Brits debunk Black Friday fatigue
Claims that Black Friday is losing its appeal appear to be wide of the mark, to put it mildly, with…
US tech giants face first UK class action over AI data
Microsoft and Google are facing the prospect of the first UK class action over the alleged unlawful collection and use…
PECR gripes hit 3-year high as Whac-A-Mole continues
The 25-year war on so-called nuisance calls and texts appears no closer to being won, with complaints set for a…
CMOs will need three ‘super-powers’ to remain relevant
Marketing chiefs will have adopt three essential “super-powers” in the year ahead – analytical skills for interpreting customer data; creative…
SMG poaches DunnHumby chief to woo media agencies
SMG, the retail media specialist which operates the Boots, Morrisons, Co-op, Asda and Very Group networks, among others, is launching…
Clients get new insights as LiveRamp boosts Kantar deal
Brands which have signed up to the LiveRamp data collaboration platform are being offered enhanced shopper behavioural data following an…
Reviews now the primary source for online shoppers
Online reviews appear to have shed their “Jackanory” image as works of pure fiction to become the primary source for…
CMA clears grocers of loyalty pricing and data abuse
The UK competition regulator has finally concluded its investigation into supermarket loyalty scheme pricing, dismissing claims that the strategy is…
Ad growth forecast up but big tech issues loom large
Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – the strongest growth…
Medialab brings in gang of four to top executive team
Independent agency Medialab is continuing to beef up to its leadership team and strategic capabilities with four new key appointments…
ITG hands first chief creative officer job to insider Wilby
Inspired Thinking Group (ITG), the tech-based content specialist, has appointed its first ever chief creative officer as part of plans…
Marketers eye data boost as war on churn takes priority
Data-driven marketing strategies are front of mind for UK professionals for the year ahead, with almost two-thirds citing first-party data-sets as…
Retailers ‘must rethink game plan for Black Friday deals’
Over two-thirds of UK consumers might have already begun their festive shopping, but Black Friday remains a key milestone, with…
RNIB #BeforeYouAsk activity mounts LadBible takeover
The Royal National Institute of Blind People (RNIB) has joined forces with Wavemaker UK on the first-ever accessible campaign with…
Prezzo drafts in new CMO as recovery plan takes shape
Italian restaurant chain Prezzo is aiming to shake up its customer experience strategy with the appointment of a former Pret…
Most content management systems ‘have hit their limit’
Further evidence has emerged of the major issues many brands are facing with their martech systems, with nearly all (93%)…
Govt urged to reinstate charity ‘soft opt-in’ in Data Bill
The DMA is joining forces with Salocin Group agency Wood for Trees and nearly 20 leading UK charities to call…