Stanley Tucci ‘just too busy enjoying life’ for Moretti ad
Birra Moretti is launching the latest instalment of its Enjoy Life’s Simple Pleasures platform, which highlights its Italian heritage by…
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Mindful Chef highlights ‘fuller life’ in McCann ad debut
Recipe box company Mindful Chef has launched its first campaign through newly appointed McCann London as it looks to boost…
Ofcom slams brakes on Royal Mail price rises…for now
Royal Mail has been forced to suspend its price rises for wholesale customers – which were due to increase by…
Industry reacts as Google wriggles off the hook again
Alphabet’s Google has once again successfully fought off a forced break-up of its business in the US courts; with district…
Sweaty Betty ads celebrate women as a force of nature
Sweaty Betty, the global sportswear and lifestyle brand for women, is aiming to reclaim and celebrate the weather forecast with…
Born Social to spread the word in Kerrygold global win
Irish dairy brand Kerrygold has appointed digital agency Born Social as its new global social media agency of record, following…
‘Curiouser and curiouser’: Alice steers Toyota Yaris blitz
Toyota Europe is heading “through the looking glass” for the launch campaign of its new edition Yaris Cross, with a…
Reward picks ex-Mars exec to head data and analytics
Reward, the customer engagement and commerce media company, has appointed its first chief data and analytics officer as it accelerates…
Tesco hires ex-Microsoft chief to spearhead agentic AI
Tesco is ramping up its artificial intelligence strategy by appointing the supermarket’s first group customer experience and agentic AI director…
Tails of the unexpected: PDV unveils pet owner cohorts
It seems the old idiom of a dog being man’s best friend needs a radical overhaul as these days nearly…
NatWest brings in chief to boost £1.2bn tech overhaul
NatWest Group has appointed a new chief data and analytics officer to drive its extensive digital transformation, backed by a…
Medialab lands ‘blockbuster’ brief from Cinema First
Cinema First, the cross-industry body which aims to bring the crowds back to the movies in the UK, has appointed…
Patrick Affleck moves on up in Havas Village restructure
Havas has overhauled its Village network across the UK and Ireland, promoting Havas Media Network chief executive Patrick Affleck to…
Inglis joins The Entertainer in group chief customer role
Teal Group, the company behind toy retailers The Entertainer and Addo Play, has appointed former Merlin and John Lewis executive…
Mission banks on Bray Leino brand after Krow merger
The Mission Group is merging Bray Leino and Krow into a single entity under the Bray Leino brand as part…
Guide Dogs’ life-changing work revealed in Fold7 debut
Guide Dogs is launching a major integrated campaign designed to reframe public perceptions of the UK sight loss charity and…
The Collective takes its yogs to the nation in first TV ad
Premium yoghurt brand The Collective is launching its debut masterbrand TV campaign, taking its adult and kids ranges to a…
Omnicom unveils $9.1bn billings agency Hearts United
Omnicom Media has finally confirmed it is uniting Hearts & Science’s data-driven approach with Mediahub’s heritage in creative media planning…
Meta $18bn fine: Watershed moment or damp squib?
Meta’s $18bn child-safety settlement in the US might have been branded a “watershed moment” by some; others are yet to…
Amex targets small business with F1 social-first activity
American Express has partnered with Sky Media for the first time on a social-first Sky Sports Formula 1 campaign, which…
IG joins top team for Sky Sports Premiership coverage
Investment and trading platform IG has signed a three-year partnership with Sky Media, becoming an official co-sponsor of Sky Sports…
Firm claiming to block dodgy calls guilty of dodgy calls
A Cardiff-based company which deliberately targeted elderly people to promote call-blocking devices, claiming they were trying to protect them from…
Premier Foods hires agency for ‘exceedingly good’ brief
Premier Foods is aiming to boost its social media strategy with the appointment of a new creator agency to work…
Greggs hunts new chief to bulk up data and AI agenda
Sausage roll giant Greggs is aiming to build on its data-driven strategy by appointing the retailer’s first head of data…
Dentsu first group to sign voluntary code on EU AI Act
Dentsu has become the first global marketing and advertising holding company to sign the EU’s Code of Practice on Transparency…
Healthcare firms cut down to size over testosterone ads
Two digital healthcare companies have been given a stiff rebuke by the ad watchdog for making misleading, unsubstantiated claims regarding…
Brits rush to act over unused £11m Clubcard rewards
UK consumers appear to be fully engaged with recent warnings that Tesco shoppers risk losing £11m worth of rewards, with…
KFC picks Burberry boss to fashion new tech strategy
KFC UK & Ireland is ramping up its tech and AI strategy by appointing its first permanent chief digital and…
Top brands sign up as ASA bolsters awareness campaign
The Advertising Standards Authority is launching a new burst if its awareness campaign, backed by Churchill, Compare the Market, Marmite…
M&S beefs up transformation with new AI and data chief
Marks & Spencer has appointed its first head of data and AI delivery to lead the strategic and scalable execution…
George at Asda ‘in the know’ pushes home and fashion
George at Asda is launching the biggest campaign in the brand’s recent history, bringing together its home and fashion brands…
Geely Auto ‘quiet EV’ makes some noise in Joint debut
Geely Auto UK is gearing up to grab a share of the British car market with its first campaign through…
Marketers face ‘trilemma’ as traditional search croaks it
Marketing chiefs are facing an unprecedented operational “trilemma” as flat corporate budgets and aggressive growth targets collide with the death…
Mr Porky kicks off deal to support ITV footie coverage
Pork scratchings brand Mr Porky, which claims to be the UK’s best-seller, has signed a major sponsorship deal to support…
Uber slams ‘disproportionate’ €825m Dutch GDPR fine
Uber is facing one of the largest monetary penalties issued under GDPR, with the Dutch data protection authority set to…
Brown-Forman pours more brands into social shop TSA
Brown-Forman, the company behind Jack Daniel’s, has expanded its partnership with digital agency TSA by appointing it to lead the…
It’s not over till it’s over: Brits hunt last minute breaks
The school holidays might be drawing to a close but many Brits are still booking their summer getaways – despite…
Untrained and unsupervised: The real source of AI slop
UK companies are inadvertently fuelling the rise of so-called “AI slop” by failing to adequately train their staff to use…
Cazoo tackles ‘mental’ car search with platform refresh
Used-car marketplace Cazoo is taking on market leader Auto Trader by tackles the industry’s biggest challenge of building buyer trust…
Rock Face calls on men to join ‘The Great Unwashed’
Rock Face, which claims to be the UK’s fastest-growing deodorant brand for men, is urging men to boycott the showers…
Trad search is so over, give us pics, youngsters insist
Further evidence has emerged that marketers are on a different page to Gen Z, with the cohort abandoning traditional search…
Health Equals exposes which Brits have lower ‘Shelf Life’
Health Equals, the coalition of organisations that campaigns to reduce health inequalities, is launching a nationwide campaign to highlight the…
Greene King hires easyJet chief to drive tech overhaul
Greene King, one of the UK’s leading pub, restaurant and hotel operators, has appointed its first chief data and technology…
Slowing retail media growth fuels ‘enshittification’ fears
The global retail media market may be continuing to grow and evolve, with ad investment projected to reach $223bn by…
CMA probes Virgin Atlantic over ‘drip pricing’ claims
Virgin Atlantic is facing a major investigation by the Competition & Markets Authority over concerns that customers were not shown…
Paddy Power shows it’s a funny old game in new activity
Paddy Power has joined the growing number of brands aiming to build anticipation for the English Premier League kick-off, with…
‘Unbelievable Jeff’: Stelling fronts Formation ‘Club’ blitz
Independent studio Formation Games is getting in shape for the English Premier League season with a new campaign for its…
‘Saluti’: Havas adds Peroni global brief to Asahi order
Asahi Europe & International is aiming to boost worldwide sales of its Peroni Nastro Azzurro Italian lager with the appointment…
RAF Gunners ad shows why new recruits like Mondays
The RAF is launching its first ever campaign to recruit Regiment Gunners, the specialist force responsible for protecting the force’s…
Selfridges unites digital, data and tech under new chief
Selfridges has appointed its first head of product and data in a new consolidated leadership role, combining oversight of digital…