Industry reacts as Google wriggles off the hook again
Alphabet’s Google has once again successfully fought off a forced break-up of its business in the US courts; with district…
News Analysis
Meta $18bn fine: Watershed moment or damp squib?
Meta’s $18bn child-safety settlement in the US might have been branded a “watershed moment” by some; others are yet to…
Never mind AI, this is how to woo the judges at Cannes
This year’s Cannes Lions might have played down the threat of AI – even though 40% of entries disclosed they…
AA/WARC reaction: ‘Great growth, greater expectations’
This week’s AA/WARC Expenditure Report has revealed that advertising and marketing industry is continuing to show huge resilience as a advertisers actively…
‘Toxic cocktail’ piles pressure on the UK’s data leaders
Britain’s data and tech bosses are cracking under the pressure of a massive data overload, with nearly nine out of…
ICO urged to ‘come clean’ after John Edwards jumps
The Information Commissioner’s Office is under growing pressure to release details of the how long it knew about commissioner John…
How can the industry adapt to the social media ban?
It is fair to say that reaction to the UK’s proposed social media ban for under-16s has been deeply divided,…
ICO workplace probe finds Edwards ‘has case to answer’
The Information Commissioner’s Office has been forced to temporarily strip commissioner John Edwards of his responsibilities following an independent workplace…
Do or die: ‘AI revolution calls for new style of leadership’
The organisations that will define the next decade of marketing are not those that will deploy the most AI, but…
‘We need to stop gazing at our navels and make waves’
Advertising effectiveness is being undermined by short-termism, narrow metrics and underinvestment, and the industry must “think big” again to unlock…
AA/WARC reaction: Trust is the new advertising stardust
This week’s AA/WARC Expenditure Report has revealed that advertising and marketing industry is continuing to grow at pace in the face of…
Bellwether reaction: Hailing the return of the C-word
This week’s IPA Bellwether Report has revealed that UK companies are holding their nerve as the geopolitical crisis rages on,…
Can direct mail still thrive under endless price rises?
Royal Mail’s recent price hikes might not have exactly come out of the blue; after all, there have been multiple…
Royal Mail crisis triggers fears of direct mail backlash
The Royal Mail delivery crisis, which has led to accusations that parcels are being prioritised over letters, has sparked fears…
Decision Marketing at 15: Why data now rules the world
Back in 2010, the data-driven marketing industry was still heavily reliant on the likes of Experian, Equifax and Callcredit, whose…
Decision Marketing at 15: Who’s the boss of the DMAs?
Few would doubt that the DMA Awards, which in various guises can trace their roots back nearly 50 years, are…
Decision Marketing at 15: In tribute to industry legends
Like every sector, the data-driven marketing industry has its leaders and its followers, and, over the years, the business has…
Decision Marketing at 15: Can anyone crush the giants?
There is little doubt that over the past 15 years, the rise of the US tech giants has fundamentally reshaped…
Decision Marketing at 15: Rise of creators, warts and all
In 2010, the concept of the creator economy and influencer marketing barely existed in the UK; fast forward 15 years…
Decision Marketing at 15: The rise of omnichannel retail
Remember the days when you could pop into BHS, then Debenhams, before having a nose round Topshop, Topman, Miss Selfridge,…
Decision Marketing at 15: Puppy or vicious watchdog?
There is little doubt that the past 15 years have proved the most challenging for the Information Commissioner’s Office since…
Decision Marketing at 15: The march of the robot army
There is little doubt that the rise of AI has been one of the major trends that has shaped the…
Decision Marketing at 15: The ‘Big Bang’ for retail media
Remember the days when retail media was called shopper marketing, and was dominated by gondola ends, shelf-wobblers and take-ones devised…
Decision Marketing at 15: How data sparked a revolution
It is fair to say that the advertising and marketing industry has experienced more fundamental change over the past 15…
Industry responds to Budget: ‘Don’t panic, don’t panic’
Rachel Reeves’ Autumn Budget has thrown up the traditional mix of winners and losers, with increasing tax burdens on businesses,…