Brands are being offered three new ways to “win” the ad break on Samsung TV Plus, with the launch of a suite of new interactive advertising formats designed to turn viewing into engagement.
Launching this month through Samsung Ads, the three formats of polls and surveys, product carousels and QR codes are aimed at giving brands new ways to capture attention and inspire viewers to lean in and play, browse and act, breaking the mobile habit during ad breaks.
The formats are available on Samsung TV Plus and the Samsung home screen, allowing advertisers to run a single interactive campaign across both.
Samsung TV Plus in the UK features over 200 live channels, alongside thousands of on-demand titles. While it does not carry main UK terrestrial networks like BBC One or ITV1, it offers dedicated single-show channels, including The Graham Norton Show, Breaking Bad (pictured), Seinfeld, Poldark, and Mr Bean, alongside networks like Sky Arts, Sky Mix, and U&Laughs, as well as free movies.
Interactivity promises to play an increasingly important role in TV advertising. Samsung Ads’ GameBreaks format, launched last year, delivered a 3.84% engagement rate in tests, showing that viewers will lean in when given the right invitation.
These new formats build on that, giving advertisers more ways to involve viewers, from inviting a response to showcasing a range of products.
MTM research in partnership with Samsung Ads highlights the benefits of combining activity across the home screen and Samsung TV Plus.
It is claimed that adding home screen advertising to Samsung TV Plus campaigns can increase incremental reach by 54% and purchase intent by 23% compared with Samsung TV Plus campaigns alone.
Samsung Ads director of product and GTM Minai Bui said: “Brands that transform the ad break will win the ad break. Our ambition is to turn viewing into engagement, engagement into action, and action into outcomes that matter to brands.
“These formats are the first step, and because they will now run across both Samsung TV Plus and the home screen, brands can create the same experience across the whole Samsung TV ecosystem.”
Related stories
Brits ‘still turning on the telly for holiday inspiration’
Data-driven TV ads to turn up the volume as linear falls
Screen time: TV remains powerhouse for targeting Brits
Samsung appoints agency for CRM transformation task
Samsung Milano 2026 Winter Olympics: Stirring stuff
Samsung Gulf hires new UK CRM agency with Flourish
Be the first to comment on "Samsung TV Plus unveils new suite of interactive ads"