Digital bobby-dazzlers put ROI and data quality in dark
Marketers are so hypnotised by the glare of the latest “shiny” digital channels that they are ploughing more and more adspend…
TV
Medialab nets £30m SunLife data-driven media brief
Over 50s financial services specialist SunLife has appointed independent agency Medialab to handle its media planning and buying business. The…
ITV bolsters data-driven TV ads with Planet V platform
ITV is ramping up its assault on the data-driven TV market with the launch of a new digital addressable TV…
Havas Media brushes aside rivals to scoop Ronseal brief
Havas Media has done exactly what it says on the tin to land the media planning and buying business for…
Deliveroo not over the moon as ASA bans ‘playful’ ad
Deliveroo’s “playful” attempt to show how it can deliver food the length and breadth of the country – and even…
Data-fuelled channels help ad market to shake off blues
Data-driven online marketing channels were once again the driving force behind the UK advertising market in the first quarter of…
Turn off Love Island, young people prefer charity work
Charities have been urged to switch their fundraising activities from older supporters to youngsters on the back of a new…
Canal & River Trust robot to promote the joy of water
Canal & River Trust, the charitable organisation which overseas over 2,000 miles of British waterways, is urging consumers to break…
Eye don’t believe it: ads needn’t be seen to be effective
Those who believe the current online measurement metrics are laughable might want to look away; the latest research now claims…
Lloyds Bank rocked by racism row in ‘M-word’ cock-up
Lloyds Bank’s latest ad campaign, in which it attempts to show its caring, sharing and diverse side, has backfired spectacularly…