Email and direct mail ‘the best bedfellows for response’
Marketing campaigns that include email are far more effective than those without, according to a new study which reveals brands…
TV
Virgin Media O2 takes on Sky Glass with Stream service
Virgin Media O2 is challenging Sky with the launch of a new – and it is claimed more affordable –…
Sacré bleu, car ads in France must promote walking too
Pan-European car marketing campaigns are set to get lot more complex with the introduction of new legislation in France which…
Connected TV ad platform offers up individual viewers
Advertisers are being offered a new insight tool for connected TV, designed to help them better understand who is watching a…
Saga evokes 1970s misery to promote modern cruises
Over 50s specialist Saga is turning back the clock to recreate classic holiday scenes from the 1970s in all their miserable detail…
‘Advanced TV’ ads set to advance into the mainstream
Data-driven TV, which allows brands to overlay their first-party data onto a raft of behavioural and purchase information, is expected…
23red scoops Film & TV Charity mental health brief
The Film & TV Charity, which offers a wide range of financial, practical and emotional support to people who work…
Boots unveils ads to make Brits ‘feel as good as new’
Boots UK is launching a major new marketing campaign to promote its new omnichannel customer experience and help the nation…
Wickes goes to bathroom for first TV ad in a decade
DIY and trade home improvement retailer Wickes is launching a new TV campaign – its first bathroom focused activity for ten…
ASA boots out claims KFC TV ad mocks black people
KFC has escaped censure by the ad watchdog over a TV ad, featuring two young black men who turned into…