Channel 4 targets TV newbies with AI advertising tool
Small and medium-sized businesses will now be able to generate bespoke, TV-ready ad creative in minutes, with optional human-led campaign…
TV
Screen time: TV remains powerhouse for targeting Brits
UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, although TV remains a force to be…
Merlin jumps aboard Sky for major data-led movie deal
Merlin Entertainments, the global company behind Alton Towers Resort, Legoland Winsor Resort and Madame Tussauds London, has struck a major…
Kings of the world: Industry tops £66.6bn and 1.7m jobs
The advertising and marketing industry is contributing a record amount to the UK economy, with British businesses investing an estimated…
Catch us if you can: Brits getting even harder to target
Brands and their agencies are facing an increasingly complex media landscape, with more and more media being used concurrently while…
‘Britain Get Talking’ creative scoops ECD role at ITV
ITV Creative has hired former Uncommon London chief Tom Houser – who worked extensively on the broadcaster’s mental health campaign…
Don’t believe the hype: CTV fails to attract new spend
Connected TV may have had marketers chomping at the bit, with data-driven targeting at its core, but it is simply…
Isn’t it time your brand was tuning in to connected TV?
We’re currently seeing the biggest shift in TV audiences since the launch of Netflix. Brands need to take note, or…
Major brands join trial of ITVX data-driven ad scheme
Some of the world’s biggest advertisers – including Unilever and PepsiCo – have signed up to trial ITV AdLabs’ new…
TV and radio chiefs back Bill to level media playing field
Commercial TV and radio bosses have welcomed Government plans to give the UK’s biggest broadcasters new privileges and freedoms to…