ITV signs data deal for Planet V addressable TV platform
ITV is beefing up its operations for the launch of the Planet V addressable TV platform by signing a deal…
TV
Celebs go ape in bid to save London Zoo from extinction
The Zoological Society of London, which operates both London and Whipsnade zoos, has turned to Wunderman Thompson in its hour…
Edit offers discounted media space for hard-up clients
Kin + Carta agency Edit is offering heavily discounted media space to businesses which have been hit by the coronavirus…
‘Finger Lickin’ Bad’: KFC ad campaign faces the chop
KFC is facing a major headache over its latest “Finger Lickin’ Good” ad campaign, which features a host of customers…
Early bird catches a cold when it comes to TV adverts
They say the early bird catches the worm, but not it seems when it comes to TV advertising, with response…
Young and old on different planets for ad campaigns
Brands that are trying to appeal to mass audiences – no matter what their age – are facing an uphill…
Spend hits £25bn as SMEs storm data-driven channels
SMEs might not carry the kudos of a Unilever, P&G or Jaguar Land Rover account but they have proved the…
Digital bobby-dazzlers put ROI and data quality in dark
Marketers are so hypnotised by the glare of the latest “shiny” digital channels that they are ploughing more and more adspend…
Medialab nets £30m SunLife data-driven media brief
Over 50s financial services specialist SunLife has appointed independent agency Medialab to handle its media planning and buying business. The…
ITV bolsters data-driven TV ads with Planet V platform
ITV is ramping up its assault on the data-driven TV market with the launch of a new digital addressable TV…