TV and radio chiefs back Bill to level media playing field
Commercial TV and radio bosses have welcomed Government plans to give the UK’s biggest broadcasters new privileges and freedoms to…
TV
Return of pre-Covid media habits to fuel data demand
Claims that Covid would force brands to rewrite the marketing rulebook have finally been blown out of the water with…
Meaney and Crouch enjoy the craic in Paddy Power spot
Paddy Power has launched its first campaign since saddling up with agency BBH London last month, flagging the huge rivalry…
Cadbury fuels daughter and dad love with new TV spot
Cadbury is aiming to lure consumers away from the January gym rush for a few minutes at least, to showcase…
Where will we be in 2023…with data-driven marketing?
For a sector that started out by building customer databases from product registration cards, the edited Electoral Roll and Rotodex…
DunnHumby and Boots strike data deal for ITVX tool
ITV is joining forces with DunnHumby and Boots Media Group to launch a new targeting tool in time for the…
Beautiful gain: £10bn World Cup and Xmas bonus looms
The UK advertising and marketing industry continues to defy the odds and is forecast to grow by 9.2% in 2022…
Ikea shows how to make a house a home in new TV spot
Ikea is aiming to highlight the importance for everyone to create a home where they truly belong, with affordable personal…
Game on as Asda launches activity for new loyalty club
Asda is launching a new ad campaign to support the roll out of its first loyalty programme, Asda Rewards, to…
Brands turn to advanced TV but scepticism remains
Marketing budgets might be facing the biggest squeeze since Covid but over half (53%) of all professionals are aiming to maintain…