DunnHumby and Boots strike data deal for ITVX tool
ITV is joining forces with DunnHumby and Boots Media Group to launch a new targeting tool in time for the…
TV
Beautiful gain: £10bn World Cup and Xmas bonus looms
The UK advertising and marketing industry continues to defy the odds and is forecast to grow by 9.2% in 2022…
Ikea shows how to make a house a home in new TV spot
Ikea is aiming to highlight the importance for everyone to create a home where they truly belong, with affordable personal…
Game on as Asda launches activity for new loyalty club
Asda is launching a new ad campaign to support the roll out of its first loyalty programme, Asda Rewards, to…
Brands turn to advanced TV but scepticism remains
Marketing budgets might be facing the biggest squeeze since Covid but over half (53%) of all professionals are aiming to maintain…
Subscription services braced for major exodus in H2
Subscription brands are being urged to overhaul their payment options amid claims the cancellations seen so far are merely the…
Cadbury unleashes major blitz for new mystery bars
Cadbury is aiming to create its own heatwave with the launch of a new nationwide campaign called ‘Cadbury Mystery Bars’…
Netflix picks Microsoft to handle advertising contract
Netflix’s long awaited move into lower-cost ad-funded subscription packages will be handled by Microsoft which will be technology and sales…
Virgin Media ‘mouths off’ about new streaming service
Virgin Media is unleashing a major eight-week marketing push behind its new cut-price streaming service, Stream, designed to give customers…
Email and direct mail ‘the best bedfellows for response’
Marketing campaigns that include email are far more effective than those without, according to a new study which reveals brands…