Subscription services braced for major exodus in H2
Subscription brands are being urged to overhaul their payment options amid claims the cancellations seen so far are merely the…
TV
Cadbury unleashes major blitz for new mystery bars
Cadbury is aiming to create its own heatwave with the launch of a new nationwide campaign called ‘Cadbury Mystery Bars’…
Netflix picks Microsoft to handle advertising contract
Netflix’s long awaited move into lower-cost ad-funded subscription packages will be handled by Microsoft which will be technology and sales…
Virgin Media ‘mouths off’ about new streaming service
Virgin Media is unleashing a major eight-week marketing push behind its new cut-price streaming service, Stream, designed to give customers…
Email and direct mail ‘the best bedfellows for response’
Marketing campaigns that include email are far more effective than those without, according to a new study which reveals brands…
Virgin Media O2 takes on Sky Glass with Stream service
Virgin Media O2 is challenging Sky with the launch of a new – and it is claimed more affordable –…
Sacré bleu, car ads in France must promote walking too
Pan-European car marketing campaigns are set to get lot more complex with the introduction of new legislation in France which…
Connected TV ad platform offers up individual viewers
Advertisers are being offered a new insight tool for connected TV, designed to help them better understand who is watching a…
Saga evokes 1970s misery to promote modern cruises
Over 50s specialist Saga is turning back the clock to recreate classic holiday scenes from the 1970s in all their miserable detail…
‘Advanced TV’ ads set to advance into the mainstream
Data-driven TV, which allows brands to overlay their first-party data onto a raft of behavioural and purchase information, is expected…