Marketers fail to grasp public’s nuanced feelings over AI
Marketers are ramping up their tech investments, with almost two-thirds expecting GenAI to play a pivotal role in brand recommendations…
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Indepth
Don’t peak too early in your Xmas activity, charities told
Charities could miss out on vital pre-Christmas fundraising opportunities by overlooking the fact that UK festive giving peaks late, sharply,…
News Analysis
Retail loyalty schemes rocked by £807m triple whammy
Over half of the UK’s leading retailers are collectively missing out on nearly £807m in gross margin each year through…
The Lovin’ Spoonful
Spooner on… The Toxic Xmas Telly Smog of the Year
Yuletide greetings one and all! I was not there for London’s Great Smog of December 1952 when impenetrable miasmas caused…
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Spooner on…pushing the envelope of effective marketing
Spooner on…are you with St Augustine or with Satan?
Reviews
Halfords ‘For All Wheelkind’: Keeping Britain moving
And so to Halfords, and why not you may ask? After all, it has been a retail staple for decades…
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Haribo Starmix OOH: Let your imagination run wild
Boots ‘Give it Some Boots’: It’s a brutiful thing, baby
Idol Gossip
‘Fashionista Foxy’ goes XXL on the autumn wardrobe
“Season of mists and mellow fruitfulness, Close bosom-friend of the maturing sun; Conspiring with him how to load and bless;…