AA/WARC reaction: ‘Will extra spend deliver results’?
This week’s AA/WARC Expenditure Report has revealed that the advertising and marketing industry is set for a bumper Christmas, with Q4 spend…
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Indepth
Golden quarter spend to hit £14bn as industry shines
The golden quarter looks set to be the most glittering yet for the UK advertising industry, with adspend forecast to…
News Analysis
AI and tech brands reign supreme while Tesla burns
Brand owners can no longer rely on reputation alone to achieve strong growth, with some of the world’s strongest brands…
The Lovin’ Spoonful
Spooner on… is AI really stealing creative careers?
Lord McKelvey has asked me to write a column offering hope to creative people in this age of AI dominance….
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Spooner on… The Toxic Xmas Telly Smog of the Year
Spooner on…pushing the envelope of effective marketing
Reviews
‘Get Stuff Done with ChatGPT Voice’: Good to talk?
And so to OpenAI, and, you might well ask, why not? After all, every other bugger has seemingly been using…
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Durex ‘Get Wood Rising’: On me head, Cock and Ball
Ikea PAX OOH ‘Storage is Sexy’: Mother waves goodbye
Idol Gossip
How Sober October could prove to be a bonus after all
With only just over a week to go for those of you who are embracing Sober October, news has emerged…