DMA: AI delivers but human creativity is still paramount
AI is already delivering real value for marketers; helping teams work more efficiently, personalise experiences at scale and drive stronger…
Read More
Indepth
ICO workplace probe finds Edwards ‘has case to answer’
The Information Commissioner’s Office has been forced to temporarily strip commissioner John Edwards of his responsibilities following an independent workplace…
Secrets and lies: Foxy on the confessions of an AI addict
You know sometimes, dear readers, I sit here in the “Decision Marketing Nerve Centre” – otherwise known as McKelvey’s front…
The Lovin’ Spoonful
Spooner on… The Toxic Xmas Telly Smog of the Year
Yuletide greetings one and all! I was not there for London’s Great Smog of December 1952 when impenetrable miasmas caused…
Read More
Spooner on…pushing the envelope of effective marketing
Spooner on…are you with St Augustine or with Satan?
Reviews
Wimbledon ‘Where beauty meets battle’: Flight of fancy
With the World Cup now firmly under way, the next 38 days should keep football fans on their toes but…
Read More
Revolut ‘Welcome to Haaland’s Bank’: Caught sleeping
Paddy Power ‘Nobody Does Football Better’: Spot-on
DM Data Clinic
DM Data Clinic: Strategies for the new cookieless world
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we once again look…
