Boots drafts in ex-John Lewis chief for loyalty shake-up
Boots UK has strengthened its senior marketing team with the appointment of former John Lewis Partnership executive Manish Bhagat as…
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Indepth
Publicis swoops for data giant LiveRamp in $2.2bn deal
Publicis Groupe has agreed to buy US data-driven marketing giant LiveRamp in a $2.2bn deal, as the French agency group…
Want to be rich, attractive and successful? Dream on…
Ever feel like life is getting you down; no-one is listening; your boss is on another planet; and your job…
The Lovin’ Spoonful
Spooner on… The Toxic Xmas Telly Smog of the Year
Yuletide greetings one and all! I was not there for London’s Great Smog of December 1952 when impenetrable miasmas caused…
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Spooner on…pushing the envelope of effective marketing
Spooner on…are you with St Augustine or with Satan?
Reviews
Adidas ‘Backyard Legends’: A true 40-yard screamer
Another week, another raft of Fifa World Cup 2026 ad campaigns has emerged as brands big and small try to…
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The Guardian ‘The Whole Picture’: Fighting fake news
Budweiser ‘Let It Pour’: We’ll have something stronger
DM Data Clinic
DM Data Clinic: Strategies for the new cookieless world
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we once again look…
