Trainline signs major data deal to boost WPP AI platform
Rail and coach travel platform Trainline has expanded its relationship with WPP Media by signing a first-party data deal aimed…
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Indepth
Bellwether Reaction: Hailing the return of the C-word
This week’s IPA Bellwether Report has revealed that UK companies are holding their nerve as the geopolitical crisis rages on,…
Bottoms up girls, this tipple will get you fit as a fiddle
And so dear Foxy fans to International Malbec Day, and why not. After all, not only does it slip down…
The Lovin’ Spoonful
Spooner on… The Toxic Xmas Telly Smog of the Year
Yuletide greetings one and all! I was not there for London’s Great Smog of December 1952 when impenetrable miasmas caused…
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Spooner on…pushing the envelope of effective marketing
Spooner on…are you with St Augustine or with Satan?
Reviews
Anglian ‘The Nation’s Favourite’: Window of opportunity
Remember the time when double glazing companies used to badger you with wall-to-wall TV ads, and bombard you with telemarketing…
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Coca-Cola Uncanned Emotions: Not quite ‘the real thing’
Cadbury Easter Egg Hunt press ads: Print and be grand
DM Data Clinic
DM Data Clinic: Strategies for the new cookieless world
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we once again look…
