CMOs urged to prove their worth or risk being sidelined
Marketing chiefs face a make or break 12 months which is likely to determine whether they sit at the top…
Indepth
John Lewis, Lovehoney, KFC, Coke, Heathrow jingle bells
It’s Chriiiiiiiiiiiiiiiiiiiiiiiistmaaaaas! Well, that is what many people would like you to believe, with the launch of the John Lewis…
This is what happens when Foxy hands over to ChatGPT
Never let is be said that I don’t have my finger on the pulse of this industry…CRM? Been there, done…
The Lovin’ Spoonful
Spooner on… the real reason us oldsters don’t like ads
Having already written fifty (50!) columns for Lord McKelvey’s prestigious and monumental organ, Decision Marketing, the premier source of news…
Spooner on… are we to blame for the climate crisis?
Spooner on…should copywriters worry about ChatGPT?
Reviews
Make My Money Matter ‘Oblivia Coalmine’: Truly slick
Richard Curtis might be well known as the man behind Four Weddings and a Funeral, Notting Hill, About Time, Yesterday…
NHS Blood & Transplant ‘Waiting to Live’: Life-saving
Keep Britain Tidy ‘Butts are Rubbish’: No ifs or buts
DM Data Clinic
Decision Marketing Data Clinic: New personal data law
The Government’s proposed data reforms – under the Data Protection & Digital Information (No. 2) Bill – are due to…
