Hugh Treacy takes stake in iD as agency plots expansion
Former Arnold KLP chief executive Hugh Treacy has secured an equity stake in brand experience agency iD and taken up…
.gif)
Second-party data market ‘explodes’ due to GDPR fears
Companies are increasingly turning to second-party data – customer information shared on a private basis – due to increased scrutiny…
Foxy eyes all the gossip by tapping up Mars Bar Mike
I hear it’s all change for our friends over at Centaur Media, the only publishing company which managed to shut…
How Blueberry Wave helps clients navigate data storm
The UK data industry has come a long way since firms relied on a combination of the Electoral Register, product…
TwentyCi gears up to be among the movers and shakers
Trickett’s odyssey takes her back to her roots
McDelivery: The McBest way to McTarget McScoffers?
What’s this we hear you ask…yet another McDonald’s campaign being run through the Decision Marketing Adometer? Haven’t they got anything…
Remember A Charity: A very forgettable ad campaign
Asda Downton Abbey: Ad campaign with a royal touch
