Specsavers brings in Merkle to supercharge global data
Global optical and audiology retailer Specsavers is hailing a major overhaul of its global data operations which has slashed query…
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Indepth
Do or die: ‘AI revolution calls for new style of leadership’
The organisations that will define the next decade of marketing are not those that will deploy the most AI, but…
Has Foxy discovered the perfect threesome at last?
Roll up, roll up, roll up – quite literally – you wait ages for a decent National Day and then…
The Lovin’ Spoonful
Spooner on… The Toxic Xmas Telly Smog of the Year
Yuletide greetings one and all! I was not there for London’s Great Smog of December 1952 when impenetrable miasmas caused…
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Spooner on…pushing the envelope of effective marketing
Spooner on…are you with St Augustine or with Satan?
Reviews
Revolut ‘Welcome to Haaland’s Bank’: Caught sleeping
How do you follow Graham Norton? Well, as Claudia Winkleman has found out, not that easily. But, it seems, for…
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Paddy Power ‘Nobody Does Football Better’: Spot-on
Nationwide ‘Fairer Share Payment’: Going underground
DM Data Clinic
DM Data Clinic: Strategies for the new cookieless world
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we once again look…
