Streaming ads ‘deliver long-term commercial impact’
The golden years of TV advertising, when ITV had a captive audience of up to 20 million viewers on a…
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Indepth
AI ‘to fuel in-house surge but agencies can still thrive’
The meteoric rise of artificial intelligence may have already reshaped the entire marketing industry, but the real battles have only…
News Analysis
New postal bust-up sparks fears of Christmas chaos
Royal Mail appears to be lurching from crisis to crisis, as tensions mount over the new “Optimised Delivery Model”, triggering…
The Lovin’ Spoonful
Spooner on… is AI really stealing creative careers?
Lord McKelvey has asked me to write a column offering hope to creative people in this age of AI dominance….
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Spooner on… The Toxic Xmas Telly Smog of the Year
Spooner on…pushing the envelope of effective marketing
Reviews
‘Get Stuff Done with ChatGPT Voice’: Good to talk?
And so to OpenAI, and, you might well ask, why not? After all, every other bugger has seemingly been using…
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Durex ‘Get Wood Rising’: On me head, Cock and Ball
Ikea PAX OOH ‘Storage is Sexy’: Mother waves goodbye
Idol Gossip
How Sober October could prove to be a bonus after all
With only just over a week to go for those of you who are embracing Sober October, news has emerged…