Channel 4 partners with CACI for Geo Mapping platform
Channel 4 has joined forces with consumer and market intelligence specialist CACI to unlock smarter geotargeting of audiences as part…
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Indepth
Combemale calls it a day after 24 years with the DMA
DMA director of policy and public affairs Chris Combemale, who served as chief executive from 2009 to 2024, is to…
The heat is on: How to get Tommy Tickle out of a pickle
“Hot town, summer in the city, Back of my neck gettin’ dirty and gritty, Been down, isn’t it a pity?…
The Lovin’ Spoonful
Spooner on… The Toxic Xmas Telly Smog of the Year
Yuletide greetings one and all! I was not there for London’s Great Smog of December 1952 when impenetrable miasmas caused…
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Spooner on…pushing the envelope of effective marketing
Spooner on…are you with St Augustine or with Satan?
Reviews
Radio Times ‘What’s Worth Watching’: Complete control
Remember the days when Radio Times was a must-buy, reaching a peak of 12 million homes? You must have a…
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Women’s Aid ‘The Other Kick Off’: Time to take action
Wimbledon ‘Where beauty meets battle’: Flight of fancy
DM Data Clinic
DM Data Clinic: Strategies for the new cookieless world
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we once again look…
