Human league: Word of mouth beats AI for brand loyalty
AI-driven search might be dominating the marketing playbook but consumers who discover new brands, products and services through word-of-mouth recommendations…
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Indepth
New HFSS crackdown ‘could wipe out £1bn in adspend’
Government proposals to widen advertising restrictions on less healthy foods could put nearly half of the £2.4bn UK’s annual food…
A finger of fromage is never enough to give Foxy a treat
And so to the final knockings of the Frome Agricultural & Cheese Show, where I have spent the past few…
The Lovin’ Spoonful
Spooner on… The Toxic Xmas Telly Smog of the Year
Yuletide greetings one and all! I was not there for London’s Great Smog of December 1952 when impenetrable miasmas caused…
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Spooner on…pushing the envelope of effective marketing
Spooner on…are you with St Augustine or with Satan?
Reviews
Boots ‘Give it Some Boots’: It’s a brutiful thing, baby
Negotiations over the proposed £7bn sale of Boots may have stalled but its advertising and marketing continues at a pace,…
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M&S ‘Love That’ Autumn Collection: Let there be light
Mini ‘Out of This World Offers’ campaign: Lost in space
DM Data Clinic
DM Data Clinic: Strategies for the new cookieless world
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we once again look…
