Hastings Direct launches TV and digital blitz with Rapp
Hastings Direct is launching a major marketing campaign – featuring two new TV ads – in an effort to reinforce…
TV
Sky joins forces with Virgin for data-driven TV ad blitz
Sky and Virgin Media are burying the hatchet to launch a major data-driven TV advertising partnership designed to challenge the…
Top brands sign up for C4 personalised TV ad scheme
Foster’s, 20th Century Fox and Ronseal have become the first brands to sign up for a new Channel 4 advertising…
Crisis? What crisis? Online spend to trounce TV in 2017
If there is a crisis of confidence in online advertising, it certainly has not registered yet; according to the latest…
Medialab hires John Ayling ‘lifer’ Venes for TV boost
Medialab Group is aiming to beef up its TV planning and buying division with the recruitment of John Ayling &…