TV Archives - Page 9 of 9 - DecisionMarketing

News January 3, 2018 9:00 am

The Open University has launched a nationwide “addressable TV” (ADTV) and multi-channel campaign – which taps into prospects’ postcode data…

News December 20, 2017 3:56 pm

WPN Chameleon has taken the unprecedented step of running a one-off Christmas TV ad using footage from a number of…

News December 19, 2017 3:32 pm

DunnHumby is joining the likes of The Only Way is Essex, Made in Chelsea and I’m A Celebrity Get Me…

News December 19, 2017 11:22 am

Upmarket travel operator Kuoni is ditching TV advertising for the first time in five years for its main Christmas and…

News November 2, 2017 1:54 pm

Sky Media is hailing the success of its AdSmart TV advertising platform after Clydesdale Bank kicked off the 10,000th ad…

News August 3, 2017 11:43 am

Hastings Direct is launching a major marketing campaign – featuring two new TV ads – in an effort to reinforce…

News June 15, 2017 9:32 am

Sky and Virgin Media are burying the hatchet to launch a major data-driven TV advertising partnership designed to challenge the…

News April 25, 2017 12:08 pm

Foster’s, 20th Century Fox and Ronseal have become the first brands to sign up for a new Channel 4 advertising…

News March 27, 2017 3:36 pm

If there is a crisis of confidence in online advertising, it certainly has not registered yet; according to the latest…

News March 15, 2017 12:18 pm

Medialab Group is aiming to beef up its TV planning and buying division with the recruitment of John Ayling &…